Viewing Blackboard as a Strategically Vital Application
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Transcript of Viewing Blackboard as a Strategically Vital Application
Viewing Blackboard as a Strategically Vital Application
Shirley Waterhouse, Director,
Educational Technology
Becky Vasquez, Director, I.T. Services
Embry-Riddle Aeronautical University
Embry-Riddle Aeronautical University
• Educating 28,000 + students per year • 30+ Degrees Sciences, Aviation, Business, and
Engineering
The Wight Flyer T. Higbee EmbryCofounder
J. Paul RiddleCofounder
Embry-Riddle Aeronautical University
• Two residential campuses (Florida and Arizona)
• Extended Campuses – 130 Teaching Centers worldwide – 2500 Students are enrolled in Distance Learning, fully utilizing
Blackboard for online courses.
Daytona BeachCampus
Extended Campuses & World Wide Centers
Prescott Campus
• US News and World Report– “Best Colleges” Guide - #1
for the past 5 years in Aerospace Engineering
• State of the Art Facilities– Flight simulators,
engineering labs, weather
centers, wind tunnels, etc.
Embry-Riddle Aeronautical University
United StatesAir Force Flight
Training Academy
JetBlue Airways
U.S. Air Force AcademyUSAFA, CO
JetBlue and Embry-Riddle collaborate on “Train the trainer” program for JetBlue’s simulator
trainers.
Embry-Riddle Aeronautical University
Why View Blackboard as Strategic?
Because it represents a very basic and “critical” issue that must be addressed at our institutions if elearning is to “really” move forward.
Here’s what we are up against….
6,000 gamers in one room, and they are on their way to our campuses!
Adapted from Marc Prensky’s EDUCAUSE ELI keynote address, January, 2006, San Diego, CA.
We must be prepared and we must prepare the top leaders at our institutions.
We must look carefully at “our” students and “our” faculty and create elearning systems that work for “our” institution.
In fact, we have to get ready for students withEOE syndrome.
EOE…Engage me or enrage me.
Adapted from Marc Prensky’s EDUCAUSE ELI keynote address, January, 2006, San Diego, CA.
You have heard of the millenials, the NetGeners, and the digital natives…..
And our job is to help to create the ideal 21st century educational experience for them.
Not only will the 21st century education have to be engaging with many technology enhancements, but it will also have to be flexible--evidenced by this recent headline..
“Students prefer online courses.” (The Associated Press, January 13, 2006)
.
Technology leaders (those of us in this room) must find ways to help all other institutional leaders including Presidents, VPs, Provosts, Deans, Department Chairs, and others, to understand their important roles in creating the educational environment for the 21st century.
We recommend 10 steps that leaders should take (and that you should help them take) …..
1. Get focused.
2. Get personally involved. Accept responsibility and get some firsthand experience.
3. Get real. (About the urgency, the obstacles, and what is needed to move forward.)
4. Get the right people on the bus.
5. Start the “we need to refine elearning at our institution before the technology tsunami hits” conversation.
Leadership’s Role - Ten Steps
6. Create programs that facilitate faculty’s adoption of elearning.
7. Implement an elearning strategic planning process. (institutional and academic departmental)
8. Take a realistic look at funding to insure that there is a proper allocation and balance for BOTH academic technologies and administrative technologies.
9. Insure a robust technology infrastructure.
10. Insure technology support for faculty, staff, and students.
Leadership’s Role – Ten Steps (Cont)..
For the remainder of this presentation we would like to focus on one of our recommendations…
8. Take a realistic look at funding to insure that there is a proper allocation and balance for BOTH academic technologies and administrative technologies.
The White Paper
“Academic ERP Learning Management Systems: An Enterprise-Wide Strategic Investment for
Core Teaching and Learning with Significantly Reduced Costs and More Value per User”
Written by: Martin A. Smith, Chancellor, Extended CampusHoward Muffler, Director, Enterprise Services
Becky Vasquez, Director, I.T. ServicesShirley Waterhouse, Director, Educational Technology
December 2004
Online at: http://it.erau.edu/ua/prewhitepapers.htm
Greentree Gazette
Getting What you Want From Software Series
“LMS Takes Flight at Embry-Riddle”May 2005
“If the principal mission of higher education is to educate, why isn’t education at the top priority of college information
technology systems?”
How it all came about…
• CIO’s Vision
• Culture
• When you think about it…it makes perfect sense!
• NOT a foundation to support gouging price increases for LMS vendors.
ERPs and LMSs
• Commonalities– Integrated with other technologies– Both core and critical in respective areas– Enhance “business”
• Differences– Administrative versus Academic
Hybrid Courses
• Offering external classroom resources
• Our instructors report “students learn more”
• Opportunities for faculty
• Supports sound teaching disciplines
Distance Learning Transformation
• Remember when…– Video Tapes– US Postal Service– Collaboration?
• Today– Classrooms created without physical structure– Virtual collaboration possible
Learning Systems Today
• No other automated tool more significantly impacts the ability of an institution to accomplish its teaching and learning mission, especially in today’s competitive online environment.
• Supports the primary missions of instruction and research. – Core mission is not to offer a highly effective way to
provide online pay checks.
Average Hits per Day
6071 69916 61534
1741071
2320845
0
400000
800000
1200000
1600000
2000000
2400000
2800000
2001 2002 2003 2004 2005
Embry-Riddle Growth
Available Courses
109464
1881
5045 4906
0500
1000150020002500300035004000450050005500
2001 2002 2003 2004 2005
Average Hits Per Day
Available Courses
“Embry-Riddle also provides distance education, or online learning, around the globe.”
Delivering Courses Around the World
Flying high in the sky over Iraq.Educate. Innovate. Everywhere.
Issues
• Funding – Administrative ERPs have a history and more
generally understood. – LMS is typically launched under the Provost
where historically, funding is more scarce and difficult to justify.
• Deployment– Not purchased or supported for the enterprise
Power Constituents Usage
0
5
10
15
20
25
30
35
40
HR Financial SIS LearningSystem
PowerConstituent
End Constituent Usage
0
10
20
30
40
50
60
70
80
HR Financials SIS LearningSystem
End Constituent
How Important is a LMS?
• Here’s what our students tell us:
– “Whether or not a University has an online learning system is a deciding factor for students. ERAU Online (Blackboard) offers me convenient access from anywhere and helps to insure that I retain information that I might have missed in class by being able to access classroom materials later.”
– “An institution having a LMS is very important. I want to be able to take quizzes at home and eliminate some of the paper that traditional classes generate. Being able to get my syllabus, notes, and homework online is a big help.”
Running the NumbersComponent
SmallCollege
Medium University
LargeUniversity
UniversitySystem
Students (FTE) 2,000 7,500 35,000 75,000
Faculty (Full Time) 250 600 1,500 6,000
Staff 500 1,200 2,000 10,000
Total Constituents 2,750 9,300 38,500 91,000
ERP Acquisition and Implementation Costs
$7.5M $15M $50M $150M
ERP Cost/Constituent
$2,727 $1,613 $1,299 $1,648
LMS Acquisition and Implementation Costs
$0.5M $1M $1.5M $2M
LMS Cost/Constituent
$182 $108 $39 $22
Cost Differential per
Constituent (%)1,398% 1,394% 3,231% 7,391%
Small CollegeMedium University
Large UniversityUniversity System
LMS
ERP
$2,727
$1,613
$1,299
$1,648
$182
$108$39
$220
500
1000
1500
2000
2500
3000
Institution
Co
st
in
Do
llars
Academic Learning Management System (LMS) vs. Administrative (ERP) System Cost Per Constituent
LMS
ERP
Cost per Constituent
What our LMS Costs Us
• Embry-Riddle Costs– Costs per FTE constituent is approximately
$33.00• Licenses• Infrastructure/Hosting• Personnel support
Future Roles
• Open Source
• Commercial merging with Open Source
• Adaptation of open standards and integration
• Focus on adding value
• LMS poised to become dominant application and foundational
In Closing
• Embry-Riddle has taken a giant leap forward in a way that is meaningful and supportive of our strategic directions.
• We have determined that the ERP academic LMS systems are far more critical and cost effective than their ERP Administrative counterparts.
• We will focus on innovation going forward.