1. Video Structure Decide what style youwant to go for:Talking to camera,voice over, text, stockfootage If you need inspiration,look at TV ads

2. Video Structure Interview/presentationsetup Record a stationarymaster shot Pick ups on certain lineswith different framing Cut-aways of what you aretalking about 3. Shot Composition How to make your shotslook pretty 4. Shot Composition Rule of Thirds 5. Shot Composition Position in the frame: Headroom 6. Shot Composition Eye line 7. Shot Composition Include movement in yourshots, its more interestingto look at Try to keep your movementsteady 8. Shot Composition Use variety in your shots 9. Shot Composition Film rules are like the piratecode: theyre more likeguidelines Once you know them, youcan break them for effect 10. Lighting Ensure the subject isevenly lit Natural light is better thanartificial Watch for shadows 11. Lighting Exposure Match foreground andbackground lighting 12. Camera Decide what you are goingto use: smart phone,camcorder, DSLR, webcam Play around with yourcamera, experiment! If you are unsure,automatic settings are yourfriend 13. Camera Check your settings: Frame rate: 24 fps, 25 fps Resolution: SD/HD,854x480, 1280x720,1920x1080 Exposure Focus White Balance 14. Shooting Check your rushes Safety shots Keep track of the goodtakes 15. Performance Speak slowly, with plenty ofpauses. This gives youroom to edit Dont worry if you mess upa line, you can just do itagain 16. Sound If using DSLR, youll need aseparate sound recorder Make sure you run audiochecks Audio peaking: never higherthan -6 db If you can hear your voicedistorting, its too loud. If youhave too much ambient hiss,its too quiet Maintain a steady volume ofspeech 17. Sound Music Background music canhelp cover dodgy parts inyour audio Royalty free music http://freesound.org/ 18. Editing Figure out your software,play around with it Check that all your settingsmatch Only import the good takes 19. Editing Importing: SD card, Bluetooth, USB,fileshare Getting the correct file type(mp4, avi, wmv) http://www.freemake.com/free_video_converter/ 20. Editing Images and stock footage Use royalty free/creativecommons content Copyright laws are ruthless http://search.creativecommons.org/ 21. Editing iMovie Interface 22. Editing Editing on the beats Does it feel right? Use transitions and effectsappropriate to the tone ofyour video 23. Editing Titles and graphics: Presets are super easyand look good (most of thetime) Simplest is often best 24. Editing Double check, triple check,quadruple check your edit,make sure youre happywith it Get feedback from others 25. Demo How to use iMovie 26. Tutorials If theres anything youreconfused about, useYouTube tutorialsTHERE ARE THOUSANDSOF THEM 27. Questions?