INTENSIVE:Video Storytelling –

From Concept to Distribution

Video Storytelling – From Concept to Distribution

Instructor: Diana JohnsonEatingRichly.com@eatingrichly

Instructor: Eric JohnsonEatingRichly.com@wormeyman

Why video?

• Alternate revenue stream• Wider reach• Building Community

Brainstorming• Write 2-5 words per idea• Try to get at least 10 ideas• No right or wrong, just write it

down

Keys to telling stories through

video

Keys to telling stories through

video • Emotion

Keys to telling stories through

video • Emotion• Hook

Write a description:

• 2-3 sentences• What’s the hook?• What emotions or feelings do

you want to convey?

Asian Pork Belly Bean Soup

Emotions/Feelings: Happy, Calm, Funny, Comfortable, Joy

Asian Pork Belly Bean Soup

Emotions/Feelings: Happy, Calm, Funny, Comfortable, Joy

Hook: My toddler is explaining the recipe

Asian Pork Belly Bean Soup

Description: 15 month old Corban helps mom make Asian pork belly bean soup. Narrated from his perspective through voice over. We have fun, explore ingredients, laugh, and enjoy a family meal with Dad.

Write a description:

• 2-3 sentences• What’s the hook?• What emotions do you want to

convey?

Emotions/Feelings:

• Amazed• Amused• Anticipation• Calm• Cheerful• Concern• Curious• Delight• Determined• Disgust

• Energized• Excited• Gloomy• Hopeful• Horrified• Humored• Inspired• Joy• Love• Melancholic

• Passionate• Playful• Pleased• Satisfied• Sensual• Sweet• Thrilled• Tranquil• Warm• Yearning

Storyboarding and Scripting

Storyboarding and Scripting

• Don’t have to just start writing a complete script. Jot down ideas.

Asian Pork Belly Bean Soup

• Dad says beans magical fruit• Measuring and mixing spices• Playing with beans and star

anise• Onion safety goggles• Dance break• Family eating together

Storyboarding and Scripting

• Don’t have to just start writing a complete script. Jot down ideas.

• Start filling in the details.

Storyboarding and Scripting

• Don’t have to just start writing a complete script. Jot down ideas.

• Start filling in the details.• Create a shot list

Asian Pork Belly Bean Soup

• Walking into kitchen with Corban• Inspecting Pork Belly• Getting Spices (close up and wide)• Measuring spices (wide)• Pouring beans in crockpot• Pushing crockpot buttons• Dancing (wide)• Corban eating (close up and wide)• Family eating (wide)

Start writing:• Gather your thoughts• Think of shots that will convey

emotions or feelings• Think of lines you want to

include• Remember your hook

Technical Stuff:1. Camera2. Audio3. Lighting4. Editing5. Music6. Fonts7. Uploading

8. Copyright9. Audience

Building10.Engagement

Stats

Video Storytelling – From Concept to Distribution

Instructor: Diana JohnsonEatingRichly.com@eatingrichly

Instructor: Eric JohnsonEatingRichly.com@wormeyman