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[VIDEOBL GGING] The Power of #Storytelling through #Video Blogging

Presented by Florie Thielin - January 2016

[VIDE BLOGGING]

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[VIDEOBL GGING] Introduction [VIDEOBL GGING]

Florie ?

#Hospitality

#French

#Marketing

#Russia #Germany #Tahiti # NewZealand #Barcelona

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[VIDEOBL GGING] Introduction [VIDEOBL GGING]

Florie ?

www.Hopineo.org/HopTour-LatinAmerica

#Hospitality

#French

#Marketing #Hopineo

#LatinAmerica

#VideoBlogging

#ResponsibleTourism

#Russia #Germany #Tahiti # NewZealand #Barcelona

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[VIDEOBL GGING] Introduction [VIDEOBL GGING]

Hopineo ?

Watch : https://youtu.be/msUgm7-jqMU

A worldwide community of travelers dedicated to a better tourism = a collaborative platform for responsible tourism

#Travel

#SwapSkills

#Solutions

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[Why?]

[How to shoot?]

[How to edit?]

VIDEO BLOGGING & STORYTELLING WHY ? HOW ?

[How to publish?]

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[VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

#Marketing ?

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[VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

#Marketing ?

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What makes your destination attractive ?

Its people, communities, food, nature : sources of your story ideas.

Turn those ideas into engaging experiences !

Why Shoot Edit Publish [VIDEOBL GGING]

Learn further : www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketing

#StoryTelling ?

Memorable Travel = Stories

Get inspired :

GLP Films www.glpfilms.com

LUX* Resorts & Hotels Channel : https://youtu.be/cGkj4EoLBec

HopTour Latin America : http://j.mp/HopTourLATAM

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#StoryTelling ?

As an example, watch this video on YouTube : Hopineo presents Andean Lodge - Ausangate, Peru

https://youtu.be/Gx47H_f3l6Y

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#Sustainable ?

Sustainable

Entertainment

Special Place

Better Service

Trust

Learn more: © Copyright 2015 Leeds Beckett University www.responsibletourismcommunication.com

X

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All about you you you

Music video

Long, boring

Why Shoot Edit Publish [VIDEOBL GGING]

Learn further : www.overlander.tv/online-video-marketing-tourism

#Video Blogging ?

Video Blogging ≠ Video Ad

Feature stories of others

Engaging messages

Short videos : Facebook <1min – YouTube <4min

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[VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

Tips from www.frapadoc.com

#Equipment

A nice camera with sound output

A lavalier microphone

A tripod

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[VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

Tips from www.frapadoc.com

#Think

• Think about the editing of the video from the beginning : interview + illustrations

“How will be used my shots during the editing of the video ?

How will it serve my story ?

Which ideas is it illustrating ?”

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[VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

Tips from www.frapadoc.com

#Interview + #Illustrations

• Don’t move the tripod once the interview started. If the person shows you something, make close-up shots after the interview.

INTERVIEW

+

ILLUSTRATIONS

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Tips from www.frapadoc.com

#Positioning

• Choice of the place :

depth of field, ¾ light exposition, ¾ frame, diagonal eyes direction, microphone.

Direction of the eyes

Journalist

Interviewed person

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Tips from www.frapadoc.com

#Frame

Wide body Italian American

Medium Tight Very tight

The different shots’ values (in orange the recommanded ones):

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[VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

Tips from www.frapadoc.com

#Frame

Lavalier microphone on the open side

Air

Air

open side

Blurred background

closed side

• Check the focus : that the clearness is correctly made on the interviewed person and not on the background !

• In my case, I shoot videos with a frame rate of 25p (setting of your camera).

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#Interview #Questions

• Be sure you’ve got the right interlocutor

• Write down name + job title

• Explain how it will go, reassure

• Always do a warm-up but keep it spontaneous

• Ask relevant “opened” questions

• Start wide and ask to specify if needed “What did you mean by that?”

• Try to make it short…think about the edition after !

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[VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

#Softwares

• Free and easy to use : Windows Media Maker or iMovie (mac).

• Complete solutions : Adobe Premiere Pro, Sony Vegas, Final Cut (mac).

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#StepByStep

6. Process & export the video

5. Add effects 4. Import, cut

and place illustrations

3. Cut the interview & modify titles

2. Import interview

(reduce audio noise)

1. Create a template file

(intro + ccl)

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#Functionalities

YouTube is full of tutorials, for example for Adobe Premiere pro : https://youtu.be/aMeHRRWNGgA

Here are the basic functionalities that I usually use :

• Edit, cut and combine videos : https://youtu.be/xWcv_J-BVss

• Adjust Brightness and Contrast : https://youtu.be/3gK5KiMR1Fs

• Add titles : https://youtu.be/G0r2Vl60hgY

• Improve sound, reduce noise : using Audition https://youtu.be/wgvu4BCpS4s

• Remove camera shake : using Warp Stabilizer effect https://youtu.be/rsR0FVkUJrI

• Add transition effects : for video (ctrl+D) https://youtu.be/Z2gc04zzH0A for audio (ctrl+shift+D) https://youtu.be/4f_lZT65Fe8

• Zoom in and out : using motion effect https://youtu.be/vqD-LsKk9OE

• Fade in and out : using opacity effect https://youtu.be/-Ykv5Zujgbo

• Export video : https://youtu.be/Om3Hlbzw7gc

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#Music

• Only use royalty free music !

Download some music for example on:

www.youtube.com/audiolibrary/music

http://incompetech.com

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#Title #Description

• Choose a pertinent and powerful title + description : to make it attractive to people and SEO (6 words is ideal)

Start with the benefits

Where to go for trekking with community immersion in the peruvian Andes Cordillera ?

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[VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

#Title #Description

• Choose a pertinent and powerful title + description : to make it attractive to people and SEO (6 words is ideal)

Start with the benefits

Where to go for trekking with community immersion in the peruvian Andes Cordillera ?

Edit down to keywords

Trekking + Community

+ Andes + Peru

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[VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

#Title #Description

• Choose a pertinent and powerful title + description : to make it attractive to people and SEO (6 words is ideal)

Start with the benefits

Where to go for trekking with

community immersion in the peruvian Andes

Cordillera ?

Edit down to keywords

Trekking + Community

+ Andes + Peru

Add powerful words

Trekking with Quechua communities in the

magical Andes of Peru

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#YouTube

1. Create a channel

2. Create a playlists

3. Create a short link (https://bitly.com)

4. Upload your video

5. Add description + pertinent keywords + annotation with link towards your website

Example :

HopTour Latin America’s playlist http://j.mp/HopTourLATAM

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#Subtitles

•Create a channel on YouTube and upload your video.

•Connect it to Amara.org to add subtitles.

•Download the srt subtitles files to be able to upload them wherever you need then.

Why Shoot Edit Publish

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#Insert #Websites

• Use YouTube « embed » code to insert your video in pertinent pages of your website.

• Share this embed code also to insert the video within articles published by others websites and blogs.

• More « views » and « likes » you get on a single video, better will be your positioning in search results : share a maximum and don’t dupplicate content.

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#Facebook

• Upload also the video with its « srt » subtiles files directly on your FaceBook page.

• Create a playlist and feature one video.

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Now, it is your turn ! Have fun making videos

florie@hopineo.org LinkedIn : Florie Thielin Facebook : HopTour Latin America & Hopineo www.hopineo.org

Thank You !

Questions ?