VIDEO STATISTICS...Q4 2015 55% OF SHOPPERS OFTEN RESEARCH ON MOBILE DEVICES, WHERE VISUAL CONTENT...
Transcript of VIDEO STATISTICS...Q4 2015 55% OF SHOPPERS OFTEN RESEARCH ON MOBILE DEVICES, WHERE VISUAL CONTENT...
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VIDEO STATISTICSThe Marketer’s Summary 2016
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TABLE OF CONTENTS
VIDEO HELPS YOU SELL MORE...................................3
SHOPPERS LOVE VIDEO ...............................................4
VIDEO IS GROWING FAST ...........................................8
VIDEO ON MOBILE ......................................................10
VIDEO IN SOCIAL MEDIA ...........................................15
VIDEO IN DIGITAL MARKETING ................................19
MILLENNIALS & VIDEO ...............................................23
STILL NOT CONVINCED? ...........................................25
VIDEO ROCKS. NOW WHAT? ....................................27
ABOUT INVODO ..........................................................28
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FACT: VIDEO MATTERS
Here at Invodo, WE LOVE VIDEO. But we’re not the only ones! 2015 was a record-breaking year for video.
Don’t believe us?
Check out these stats!
VIDEO VIEWERS ARE
1.7XMORE LIKELY
TO BUY
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SHOPPERSLOVEVIDEO
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92.6%OF SHOPPERS SAY VISUALS ARE THE MOST INFLUENTIAL FACTOR AFFECTING PURCHASE DECISIONS.
—Vouchercloud
64% OF SHOPPERS SAY THEY ARE MORE LIKELY TO BUY FROM
RETAILERS WHO INCORPORATE VISUAL CONTENT INTO THE
IN-STORE EXPERIENCE.—Invodo
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3 OUT OF 4SHOPPERS WILL INTERACT WITHVISUAL CONTENT ONPRODUCT PAGES.
—Invodo
VIDEOS RATED AT
LEAST FOUR OUT OF FIVE STARS HAD MORE THAN
TWICE THE AVERAGE BUY RATEOF VIDEOS RATED
THREE STARS OR LESS.—Invodo
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4xAS MANY SHOPPERS WOULDRATHER WATCH A VIDEOABOUT A PRODUCTTHAN READ ABOUT IT.
—Animoto
9 IN 10CUSTOMERS AGREE THAT
ONLINE SHOPPING IS MOREEFFICIENT AND EFFECTIVE
WITH VISUAL CONTENT.—Invodo
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VIDEO ISGROWINGFAST
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VIDEO WILL REPRESENT
79%OF ALL GLOBALINTERNET TRAFFICBY 2018.
—Cisco
VIDEO VIEWS GREW
42%YEAR-OVER-YEAR FROM
2014 to 2015.—Invodo
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VIDEO ON MOBILE
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VIDEO MAY BE GROWING FAST, BUTVIDEO ON MOBILE IS GROWING EVEN FASTER … 6X FASTER.
—Invodo MOBILE VIDEO VIEWS INCREASED
150%YEAR-OVER-YEAR
FROM 2014 TO 2015, WHILE DESKTOP
VIEWS INCREASED BY
25%.—Invodo
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MOBILE VIDEO TRAFFICACCOUNTED FOR
55%OF TOTAL MOBILEDATA TRAFFIC IN 2015.
—Cisco
MOBILE VIDEO BUDGETS
WILL INCREASE
11xBETWEEN
2015 & 2020.—Cisco
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55%OF CONSUMERS WATCH ATLEAST ONE VIDEO PER WEEKON A MOBILE DEVICE.
—Animoto
WAS THE FIRST TIME EVER THAT
MOBILE VIDEO VIEWSEXCEEDED DESKTOP
VIDEO VIEWS.—Invodo
Q42015
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55%OF SHOPPERS OFTEN RESEARCH ON MOBILE DEVICES, WHERE VISUAL CONTENT HELPS INFORM THEIR PRODUCT SELECTION.
—Invodo 68%OF SHOPPERS EXPECT A
CONSISTENT SET OFVISUAL CONTENT
ACROSS DESKTOP ANDMOBILE DEVICES.
—Invodo
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VIDEO IN SOCIAL
MEDIA
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SOCIAL VIDEO GENERATES
1200%MORE SHARES THANTEXT AND IMAGESCOMBINED.
—Brightcove
61%OF CONSUMERS ARE
MORE LIKELY TO WATCH COMPANY-PRODUCED VIDEOS THAT FRIENDS
HAVE SHARED.—Reach Engine
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1 IN 4SHOPPERS SAY THEY HAVE USED YOUTUBE TO SEARCH FOR A VIDEO RELATED TO A PRODUCT THEY ARE CONSIDERING IN-STORE.
82%OF TWITTER USERS
WATCH VIDEO CONTENTON TWITTER.
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100 MILLIONHOURS OFVIDEO PER DAYARE WATCHED ON FACEBOOK.
ADDING VIDEO TO ACOMPANY UPDATE
ON LINKEDIN INCREASES THE CHANCES
OF BEING SHARED BY
75%.—Smashing Pixels
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VIDEO INDIGITAL
MARKETING
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50%OF ADVERTISERS ARE SHIFTING BUDGETS FROM TVTO DIGITAL VIDEO.
—AOL
52%OF MARKETING
PROFESSIONALSWORLDWIDE NAME VIDEO AS THE TYPE OF CONTENT WITH
THE BEST ROI.—Syndacast
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MARKETERS USING VIDEO RECEIVE
41%MORE WEB TRAFFICFROM SEARCHTHAN NON-USERS.—Aberdeen (via Vidyard) REPLACING
AN IMAGEWITH VIDEO ON
A LANDING PAGEINCREASES
CONVERSIONS BY
12.62%.—Visual Website Optimizer
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SITES WITH VIDEO ON THE MAJORITY OF PRODUCT PAGES HAD A
68% HIGHERAVERAGE ORDER VALUE THAN SITES WITH VIDEO ON ONLY A FEW PRODUCT PAGES.
—Animoto 73%OF B2B MARKETING
PROFESSIONALS SAY THAT VIDEO HAS
POSITIVELY IMPACTEDMARKETING RESULTS.
—ReelSEO
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MILLENNIALS& VIDEO
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80%OF MILLENNIALS CONSIDER VIDEO CONTENT WHEN RESEARCHING A PURCHASE DECISION.
—Animoto
7 OUT OF 10MILLENNIALS ARE LIKELY TO
WATCH A COMPANY VIDEO WHEN SHOPPING ONLINE.
—Animoto
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STILL NOTCONVINCED?
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48%OF SHOPPERS WILL LEAVE A SITE AND SEEK INFORMATION ELSEWHERE WHEN VISUAL CONTENT IS NOT AVAILABLE.
—Invodo 62%OF CONSUMERS ARE
MORE LIKELY TO HAVE A NEGATIVE PERCEPTION
OF A BRAND WITH A LOW-QUALITY VIDEO
EXPERIENCE.—Brightcove
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2015 Product Video Benchmarks Report
ECOURSE: The Ultimate Guide to Product Video Success in 2016
INFOGRAPHIC: The Mobile Explosion of 2015
VIDEO ROCKS. NOW WHAT?
By now, you know thatVIDEO IS A BIG DEAL.Check out our resources to learn more!
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(512) 279-4800
www.invodo.com
facebook.com/invodo
twitter.com/invodo
linkedin.com/company/invodo
ABOUT INVODOInvodo provides rich online product content that drives
more sales for retailers and brands. From video to interactive
shopping experiences, Invodo’s technologyenabled
services provide a complete approach to planning, creating,
publishing, and optimizing content. Invodo has helped
leading retailers scale their visual content across thousands
of products to drive conversion.
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211 East 7th St.
Suite 1020
Austin, TX 78701
512.279.4800