Video Marketing Strategy
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Transcript of Video Marketing Strategy
Secrets to Online Video SuccessSecrets to Online Video Success
Jill Addison
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With Video Marketing Expert
http://bestonlinemarketingwebinar.com/
What You’ll LearnWhat You’ll Learn
• How one service company turned their business around in 90 days with online video
• One silver bullet strategy to get on Google Page 1 with online video
• How to Maximize Online Video to Get a Flood of New Clients
• The #1 Pro Secret to Make your Videos Convert into New Sales
• And more!
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This Hangout Is For You If…This Hangout Is For You If…
• You’ve ever asked: How does using online video actually help me grow my business?
• You need Best Strategies to Maximize the Power of Online Video
• You Need to get Video Content: Fast, Easy, and Affordable!
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Jill’s Story:Jill’s Story:
From “About-to-Give-Up”To Six Figures
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What’s Possible for YouWhat’s Possible for You
1. 53 X more likely to get to Google Page 1 (Forrester Research)
2. YouTube is the 2nd biggest search engine in the world (ReelSEO.com)
3. Increase click-through rates by over 96% (Implix 2010 Email Marketing Trends Survey)
4. Website visitors who view product videos are 85% more likely to buy (Internet Retailer)
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5 Ways Video Works to Grow your Business5 Ways Video Works
to Grow your Business
1. Personal Connection2. Accelerates Sales Cycle3. Increases engagement on website4. Increases Search Engine Rankings (SEO)5. Leverageable
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Real World Success StoryReal World Success Story
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Real World Success StoryReal World Success Story
-A new recurring client every week for 10 weeks
-Closing rate went from 1 in 3 to 2 in 3
-Established a personal connection and trust
-Showed their passion and integrity
-Made them a preferred bidder
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7 Main Ways to Use your VideoTo Grow Your Business
7 Main Ways to Use your VideoTo Grow Your Business
1. Embed it on your website’s homepage/blog
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7 Main Ways to Use your VideoTo Grow Your Business
7 Main Ways to Use your VideoTo Grow Your Business
1. Embed it on your website’s homepage2. Post it on your social media sites3. Include a link to the video in an email
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7 Main Ways to Use your VideoTo Grow Your Business
7 Main Ways to Use your VideoTo Grow Your Business
1. Embed it on your website’s homepage2. Post it on your social media sites3. Include a link to the video in an email4. Include a link to your video in your email
signature.5. Your Blog 6. Google local search profile page 7. Promote your video on YouTube (with Super
Secret Ninja Trick!)
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External Links from YouTubeExternal Links from YouTube
1. External Annotations
2. CTA Overlay
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Silver Bullet StrategySilver Bullet Strategy
1. You need a large volume of videos to rank with search engines
2. Drip your videos out over time to your website as blog posts.
3. Google love Fresh New Content and Video4. You will rank higher and higher in search
engines with this strategy5. Your business will grow!
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The #1 Pro Secret to Make your Videos Convert into Sales
The #1 Pro Secret to Make your Videos Convert into Sales
CTA“Call to Action”-What do you want them to do?
Ask for it!• Include your website and phone number in the
text within the video. • Ask them to Enter their Email for Tips, Like your
Facebook page, Subscribe to your YouTube Channel, etc.
• BONUS: Use www.Wistia.com20
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Whiteboard Animated Video PackageWhiteboard Animated Video Package
2 new 1-minute Whiteboard Animated Videos each month for a low monthly rate
Pay as you go (easier for cash flow!)
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Whiteboard Animated Video PackageWhiteboard Animated Video Package
Start with first 12 (to make it easy)
Includes:• Professional Voiceover• Whiteboard Animation• Graphic with your phone number, website and
logo• Royalty free music
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Whiteboard Animated Video PackageWhiteboard Animated Video Package
You’ll get:
• 2 new videos uploaded to your YouTube Channel every month, optimized for search
• a list of ideas for how to promote your new videos through social media, emailing marketing, your blog and website
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Whiteboard Animated Video PackageWhiteboard Animated Video Package
24 1-minute videos (2/month for one full year)
$490/month (less than $250 per video)
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Whiteboard Animated Video PackageWhiteboard Animated Video Package
Because of my relationship with Mike at SEO Alien, I have a special offer for you:
1 month of videos completely FREE (You’ll save $490)
Sign up here:http://jilladdison.com/
all-the-details-plus-one-month-free
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