Maximum Video Impact: Video to Grow Marketshare by Blair Zykan
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Transcript of Maximum Video Impact: Video to Grow Marketshare by Blair Zykan
Maximum Video Impact
How to use video to drive web-traffic
and market share
Agenda
• Video in action
• How to start
• Socialize
• Got traffic? Now what?
Viral Videos
Viral Videos
Viral Videos
Viral Videos
Viral Videos
Action plan
• Make it fun to talk about
• Current content or a new video?
• 90-120 seconds max
• Get them posted (lightreading.com)
• What do you do with the traffic?
Video 201
• Streaming
• Download
• DVD
• Keys to success– Format– Compression– Hosting
Video 201
Video 201
• Compression
Output size Bitrate File size
320x240 pixels 400kbps 3MB/minute
480x360 pixels 700kbps 5MB/minute
720x540 pixels 1000kbps 7.5MB/minute
Video 201
Social Networks
Action items
• Define your customer
• Identify where they web visit– Key word search, user groups, alexa rank
• Write a plan for those sites– Post, banner ad, affiliate,
• Execute
Auto Responders
Self Publishing Portals
Keys to success
– Harvest the full ecosystem
– Make it fun
– Deliver it flexibly
– Turn traffic into leads
Thank you
• 303-324-7606
• www.alliedvaughn.com