Video Highlights Danger Of Texting While Driving• http://www.youtube.com/watch?v=BHTzjSgP

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Grace CrivelloTyeshia Garrettson

Darren LeCroixChelsea Pope

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“Putting the brakes on the distracted driving epidemic will require both dedication and creative thinking, and the FCC is committed to doing its part to address this growing crisis” ( Chairman Julius Genachowski , Federal Communications Commission Testimony To Senate Commerce Committee, November 4, 2009).

Distracted Driving Is Dangerous!!! Driving While Texting (DWT)

Leads To Injury And Loss Of Life

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The National Highway Traffic Safety Administration reported…….

According To AAA…….

Most People Who Text And Drive Are Between The Ages Of 16- 25 or they are usually people with high demanding jobs.

“Distracted Driving endangers life and property and the current levels of injury and loss are unacceptable” (FCC).

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The FCC Is Highly Involved In Trying To Bring Distracted Driving To An End

Virtual Management Inc.

The FCC created a website dedicated to help the effort and share information about distracted driving. www.fcc.gov/cgb/driving.html.

In addition to the website that was dedicated to share information…. www.fcc.gov/cgb/driving_clearinghouse.html.

Video Highlights Danger Of Texting While Driving http://www.npr.org/templates/story/story.php?storyId=112417036

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Current Policy Responses

FederalDepartment of TransportationExecutive Order 1 Oct 2009No-texting enforcement zones

StateBans on All Hand Held Electronic DevicesTiered System

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Governmental Policy Actors

Federal LevelDepartment of TransportationFederal Motor Carrier Safety AdministrationExecutive Order

State LevelLegislatures

High Profile Incidents

Federalism6

Major Non Governmental

Actors

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Major Non Government Actors Involved

AAA foundation for traffic safety

Focus Driven

Non-profit national safety council

Advocates for Highway and Auto Safety

The Alliance of Auto Manufactures8

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AAA

http://www.youtube.com/watch?v=nqh4MkqNCII Conducted by AAA demonstrates that texting and driving is significantly high among teenagers and young-middle aged adults.

Heads Up Driving Week

By 2013 the AAA wants to have texting and driving banned in all 50 states.

http://www.youtube.com/watch?v=nqh4MkqNCII

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Non-Profit National Safety Council (NSC)

uses statistical data and research to display the dangers of texting and driving to the public.

at least 1.6 million crashes are caused by drivers using cell phones and texting

seeks to inform not only the public but government officials to demonstrate the need for policy and further improvement on the issue

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Focus Driven

an advocacy group that focuses on support to person who has been victims of family member of victims of cell phone distractions( launched by NSC)

created numerous websites to inform the public of the risks of texting and driving. Focus Driven hopes to prevent the loss of life and injuries that can result

promote public policy on the ban but personal responsibility.

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Advocates for Highway and Auto Safety

encourages each state to adopt programs, policies, states and federal laws to protect lives on the road.

petitioned to urge the government to put forth federal regulations that ban texting and driving

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The Alliance of Auto Manufactures

recognizes that if a driver is texting they cannot operate a vehicle safely and will create an unsafe environment for other drivers

supports a federal ban on texting while driving and supports a proactive addressing of the issue. The alliance also wants to continue to opportunities in the advancement and enhancement of safety on the road.

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Effectiveness

LegislationFederalState

People's Perceptions of their driving skillsPersonal SpaceOverconfidence

Missouri Study

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Alternatives to Improve Effectiveness

EducationDriver's EducationPublic Service AnnouncementsState Sponsored Education

Targeted PopulationsFederal EmployeesCommercial DriversNew DriversYoung Professionals 16

Policy Recommendations

LegislationState DrivenUniversal Consensus

EducationSwitch FocusLink with Legislation

Government Intervention

Multipronged Approach17