Video for Internal Communications Inside the Global Enterprise

The Enterprise Class Video Platform

MediaPlatform is an enterprise video platform including the social video portal for on-demand and live video streaming, and interactive rich media webcast presentations for employee training, corporate communications and marketing.

Welcome

Why this topic?

The landscape is changing for internal communicators(tools available and user expectations)

Employees as consumers and savvy internet usersEvolution of social business tools go beyond video

Let’s See a Case Study

Maxim IntegratedHigh-tech integrated solutions9300 employees in 18 countries

Jon Emerson runs the studio and webcasting production.He’s going to help us learn how a global enterprise leverages video to communicate and improve engagement with its distributed workforce

Leveraging Webcasting for Effective Corporate CommunicationsJon EmersonExecutive Producer, Maxim Integrated

About Me

| Maxim Integrated | Company Confidential6

25 years of video production

Streaming video since 1995VXtreme -> Windows Media

Executive Producer at Maxim since 2011

Once spent a summer driving an ice-cream scooter around Portland to pay for schoolI like my current career more

Maxim Integrated Overview30 Years of Innovation

| Maxim Integrated 7

Founded

Headquarters

Global Presence

Employees

Stock Ticker

Annual Revenue

1983

San Jose, California

17 Countries

~ 9,000 worldwide

Nasdaq: MXIM

$2.4 billion (trailing 12 months)

Why Webcasting?


Webcasting @ Maxim: Then & NowSuccessfully evolving toward a new standard

2011 Two webcasts, all others via WebEx

Very little video at all


2012 Fifteen webcasts Up to 700 live viewers All done with video

2013 On track for 40+ webcasts Has become THE standard Live video, many roll-ins Increasing complexity

Webcasting @ Maxim Today



Live Audience @ All-Hands Meetings


Broadcast to Locations Around the World

Four Things That Impact Your Success…


Engaging content

Event duration

Production value

Preparation & practice

1234

Engaging Content


Before After


Keep it Short – Video Gets Boring


Attention Span of Video over Time

Source: Wistia


Production Value Control Room


Production Value Pre-event Prep

Did the presentation help you better understand our company strategy, business performance, and key initiatives?


No

Yes

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

6%

94%

2%

98%

Response Percentage

In room

Webcast

Types of Uses for Video

We see our customers use video for internal communications for:• All-hands meetings• CEO speeches• Sales kick-off meetings• Product training• Safety, compliance, HR training• Video updates• Channel partner communication• External and investor relations

How to be Successful

• Easy discovery of content• Device and browser compatible without downloads• Adaptive bitrate streaming• Security• Governance and content control• Internal processes, executive sponsorship and

evangelism.

Questions and Answers

Q&A

Thank You

Thank you for joining us!For more information or to schedule a demo

contact: [email protected]

www.mediaplatform.com

Video for Internal Communications Inside the Global Enterprise

Business

Transcript of Video for Internal Communications Inside the Global Enterprise