Overview Reliability by proximityreputation based platform for local sharing

IMPOVERISHMENT OF QUALITY RELATIONSHIPS IN REAL WORLD

GLOBALISATION OF INDIFFERENCE*

3.000€ UNUSED OR IDLING RESOURCES PER FAMILY**

THE MAIN BARRIER TO SHARING IS THE FEAR OF STRANGERS***

The Problem

* Papa Francesco ** https://www.comune.milano.it *** DuePuntoZero Doxa (ricerca condotta ad Aprile 2014)

Solution

Private Social Marketplace that:

• Makes easier to know your neighbours.

• Creates trusted collaborative communities based on

reputation.

• Provides access, organises and suggests local resources.

A platform designed to trust your neighbourswww.sharehood.co

Think that neighbours can help each other.*

93%Opportunity & Market

The annual value of Sharing Economy Market.**

€26 billion*nextdoor.com **McKinsey&Company, The social economy: Unlocking value and productivity through social technologies, 2012

Is willing to use sharing economy*

74%In Italy

has used at least once services that allow you to exchange and share*

13%*DuePuntoZero Doxa (ricerca condotta ad Aprile 2014)

Items italians are ready to share*

who use an online neighborhood discussion forum talk with neighbors in-person at least once a month**

79%* DuePuntoZero Doxa (ricerca condotta ad Aprile 2014 ** comunitàdigitali.blogosfere.it

91%bicycle

53%vehiclevehicle

48%shelter

Create private sharing communities.

Ensure a fast response to sudden needs.

Pay to gain access to trust.

Platform We build our own technology process

How it works The PlatformWe build our own technology process

Sign up and create a profile

Get verified and get to know your neighbors

Ask for what you need and get in contact

with your neighbors

Satisfied? Leave a feedback to your neighbor

Competitive advantage

We guarantee secure environments verifying users identity by checking home address through:

Landline and mobile number verification Original utility bill

(a telephone bill, electricity etc.)

Security Code Entry sent by Postcard to

the registration address

Credit card billing address Original credit card statement

with no cost

VerificationUsers will care because we care about users

“Reputation is a currency that will become more powerful than our credit history.”

- R. Botsman

A collaborative/sharing tool Improving Offline/Online experience

would be more likely to host a garage sale, attend event

if they had an easy way to get the word out to their

neighbors*

Economic gains

would engage in sharingwith their neighbors if they had

Social/Environmental

would work together withtheir neighbors to save money(ex. group discounts for homean easy way to coordinate*services, split child care costs,

shared meals) if they had.a way to coordinate it*

Save money

December 2014 - ViciniDiCasa (vicinidicasa.co)

would be more likely to barter,swap and collaborate

if people livesclose to their home*

Practical needs

58%52%54%59%

The market landscape

Competitive advantage

Request based systemand trust based Marketplace

April 1, 2014 - Nextdoor (nextdoor.com)

Go to market strategy

The target Key players

Residents (medium to large urban centres)

Non-traditional workers

Freelance

Part-time workers

With average income (18k and the 36k)

Early adopters

Prosumer

Influencers

Borough administrations

Profit e no-profit associations

Public institutions (school)

Collaborative consumption

platforms Partnership

Affiliation

ViciniDiCasa sales promotion team

Win WinTrusted members get trusted members

44% think ViciniDiCasa useful to findsomeone to share interest or skill with*

Target

41% think positive join a socialnetwork* Residents

(citizens > 60.000) Retailer Artisan Freelancer Prosumer Housewife

77% would like to connectwith neighbors*

71% has FB account 52% has a Linkedin account 37% haa a twitter account 33% has a G+ account*

36% ha tra i 46 e 64 anni*

19% ha tra i 26 e 35 anni*

24% ha tra i 36 e 45 anni*

*Survey over 2000 people - December 2014 (vicinidicasa.co)

Gain & Pain Which factors explain the willingnessto use ViciniDiCasa

JOBS TO BE DONE

TRUST

PRACTICAL NEED

GAIN PAIN

FINANCIAL GAINS

ONLINE & OFFLINEEXPERIENCE

RACCOMANDATION

SOCIALENVIRONMENTAL

LONELINESS

SAVING/MAKINGMONEY

INDIFFERENT ATTITUDETOWARDS NEIGBHOURS

ONLINE & OFFLINENEGATIVE EXPERIENCE

NO PRIVACY

SCEPTICISM

ENVIRONMENTAL REGRDLESS BEHAVIOUR

URBAN BLIGHT

Story telling Trusted vertical solutionson a transversal platform

User Base Acquiring users and consumeronline e offline

Milano Zona abitanti** 1.366.409 173.153 % ab. connessi a internet* 79% 79%

abitanti connessi ad internet 1.079.463 136.790 % abitanti dai 15ai 64 anni* 64,7% 64,7%

In target 698.412 88.503

*Fonte: Audiweb Database, Settembre 2013 - Audiweb powered by Nielsen **Fonte : Comune di Milano - Settore Statistica

Roadmap Deploy Milanby 2015

ROADMAP

2014 Zona 8 Roll-out District Area Test

December 2015Deploy Milano

ProgressiveRoll-outnew district

Direct Mail

PR and Digital PR

SEO / SEM

Mobile App

Marketing PressOffice

OnlineAdvertising

Social MediaMarketing

A beta version platform is online from April 2014:

Registered Users: over 2100 Facebook: more than 1860 like Twitter: over 395 follower

Financial Roadmap

Leroy Merlin

Local marketing strategy Improving Offline/Online experience

Demanufacturing Demanufacturing is the disassembly and recycling of obsolete consumer products

Which factors explain the advantagesto use ViciniDiCasa

The Team

Massimiliano Leiter Founder e

Chief Executive Officer

Stella Bonavolontà Comunity Manager

Emanuele Lupidi Chief Technical Officer

Matteo Ponti Chief Legal Officer

Federico Cabitza Computer Engineering

Carlo Capaccioni Chief Financial Officer

Plamena Borisova UX Designer

THANK YOU!

Q&AWWW.VICINIDICASA.CO

FACEBOOK.COM/VICINIDICASA

@VICINIDCASA