VicHealth Physical Activity Futures Jam Presentation: Jeremy Kann, Tough Mudder
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Jeremy Kann, General Manager of Tough Mudder, shared how the unique values and culture of their community of participants has grown the number of challenges to over 60 all around the world. The Tough Mudder Pledge: "I put teamwork and camaraderie before my course time."
Transcript of VicHealth Physical Activity Futures Jam Presentation: Jeremy Kann, Tough Mudder
Tough Mudder is:
A COMMUNITY
authentic
FEARLESS
INSPIRING
UNAPOLOGETIC
TEAMWORK
The new luxury good
AS A TOUGH MUDDER I PLEDGE THAT
I UNDERSTAND THAT TOUGH MUDDER IS NOT A RACE BUT A CHALLENGE I PUT TEAMWORK AND CAMARADERIE BEFORE MY COURSE TIME I DO NOT WHINE KIDS WHINE I HELP MY FELLOW MUDDERS COMPLETE THE COURSE I OVERCOME ALL FEARS
