Vibrancy Indicators: Lawrence Cultural DistrictDate: Apr‐13

2000 2010 Sources Description Rationale

Population 3,099 3,206 Business Analyst (Census 2010 Summary Profile) Measures the number of persons living in a neighborhoodVibrant neighborhoods contain a density of local population.  Increasing population is an indicator of increasing vibrancy.

% of Workers in Creative Occupations:   Source Description Rationale

Workers in Architecture & Engineering: Civilian Employed Population  (Age 16+ Years ), By Occupation

Workers in Arts, Design, Entertainment, Sports, and Media: Civilian Employed Population  (Age 16+ Years ), By Occupation

Employment  RateAge 29 & Younger 

(15‐29)30‐54 55+ Overall Source Description Rationale

Workers in Area, by Age  504 799 217 1,520 Census Bureau, LEDH data retrieved 4‐23‐2013Area Working Age Population 1,518 979 279 2,776 Business Analyst, 2010 Census Summary

Employment Rate (# Workers/# Working Age Pop) 33.20% 81.61% 77.78% 54.76%

3.45%

% Change

%

2.6

ACS Estimate

48

9 0.50%Counts the fraction of working neighborhood residents who report that their occupation is either in the category "artists, writers, entertainers," or the category 'architects, engineers, and designers." 

Business Analyst: ACS Population Summary (2005‐2009 Estimates)

Vibrant neighborhoods have higher than average concentrations of residents who are employed in the arts, writing, performing, and other similar occupations.

People Indicators

Measures the economic well‐being and engagement of the local population. Constructed by counting # employed residents living in district and dividing by working age population in the district.

Vibrant neighborhoods have a high fraction of their residents of working age who are employed.  Increases in vibrancy are evidenced by increases in the fraction of the working age population that are employed.

Indicator Businesses by NAICS codes # Businesses% Total 

BusinessesEmployees % Total Area Employees Source Description Rationale

Arts, Entertainment & Recreation 16 2.60% 538 5.80%Accommodation 4 0.60% 129 1.40%Food Services & Drinking Places 66 10.00% 1317 14.20%Clothing & Clothing Accessories Stores 28 4.70% 168 1.80%Sporting Goods, Hobby, Book & Music Stores 19 3.10% 137 1.50%Gasoline Stations 1 0.10% 5 0.00%Miscellaneous Store Retailers 24 4.00% 96 1.00%Food & Beverage Stores 13 2.20% 85 0.90%

Area Businesses and Jobs Total Businesses Total EmployeesTotal Residential 

PopulationEmployee/Residential 

Population RatioSource Description Rationale

Data for Area Businesses 604 9,246 3,197 2.89Business Analyst: Business Summary, Data provided 

by Infogroup (4‐24‐2013)Number of jobs at businesses in the district.

Vibrant neighborhoods have abundant local job opportunities. Increases in employment are an indicator of improving vibrancy.

Description RationaleWalk Score: Measures walkability on a scale from 0 ‐ 100 based on walking routes to destinations such as grocery stores, schools, parks, restaurants, and retail.

Vibrant neighborhoods have many destinations within walking distance.

Land Use Mix District Composition Zoning Source Description Rationale

CD Downtown CommercialCN1 Inner Neighborhood CommercialCN2CSIL

RMORSOPRDRM12RM12DRM24RM32RS5RS7GPIIGOSRiver

# Creative Industry Jobs Source Description Rationale

Arts, Entertainment, and recreation: Civilian Employed Population  (Age 16+ Years ), By Industry

Business Analysis: ACS Population Summary (2005‐2009 Estimates)

Estimates the number of persons employed at businesses in Arts, Entertainment, Media, and related industries.  

Vibrant neighborhoods have higher than average concentrations of workers employed in businesses that involve media, arts, and creative endeavors.

Measures the extent to which a particular area is dominated by residential activity or employment activity or whether it is a balance of the two. 

Vibrant neighborhoods contain a balance of jobs and residences.

23%

Multi‐Dwelling, Residential (Medium Density)Multi‐Dwelling, Residential (High Density)45%

Mixed Use

City of Lawrence, GIS Department

River

Other 32%General IndustrialOpen Space

Planned Residential DevelopmentMulti‐Dwelling, Residential (Medium Density)

Residential

Description

Neighborhood Shopping CenterStrip CommercialLimited Industrial Multi‐Dwelling, Residential Office Single‐Dwelling, Residential Office

Multi‐Dwelling, Residential (High Density)Single‐Dwelling (Low/Medium Density)Single‐Dwelling (Low Density)General Public and Institutional

Area Walk Score

Business Analyst: Business Summary, Data provided by Infogroup (4‐24‐2013)

Activity Indicators

74.37%

Indicator Businesses are those businesses most associated with vibrancy. They are businesses that represent destinations of choice for cultural, recreation, consumption, or social activity. 

Vibrant areas have high concentrations of indicator businesses.  Indicator businesses include firms in selected industries, including eating and drinking places, shops, personal service establishments and other businesses that cater to consumers.

FrontSeat: http://www.walkscore.com/

69 3.70%

ACS Estimate %

Retail Goods and Services Expenditures Source Description Rationale

Apparel and Services

Entertainment and Recreation

Food Away from Home

Alcoholic Beverages

Airline Fares

Lodging on Trips

Food and Drink on Trips

Businesses by SIC codes # Businesses% Total Area Businesses

Employees % Total Area Employees Source

Eating & Drinking Places 65 10.80% 1,305 14.10%Apparel & Accessory Stores 24 3.90% 141 1.50%Misc Retail 49 8.10% 263 2.80%Food Stores 14 2.30% 94 1%Hotels & Lodging 4 0.60% 129 1.40%Motion Pictures & Amusements 19 3.10% 548 5.90%

Tapestry Segmentation # District HHs % District HHs % US HHs

College Towns 702 47.30% 0.90%

Dorms to Diplomas 352 23.70% 0.50%

Young and Restless 257 17.30% 1.50%

Great Expectations 136 9.20% 1.70%

Metropolitans 39 2.60% 1.40%

Total District HHs 1,486 100%

 

$203

50

43

48

Average Amount Spent

$1,020

$180

44

54

62

73

Spending Potential Index

Description

Other Indicators

ESRI, Business Analyst: Tapestry Segmentation Area Profile

Source

Median age of 24.4 years.  Focused on education. Work part‐time in on/off campus jobs in educational services, healthcare, and food prep.   Busy lifestyle, preferring convenience foods.  New to living on their own.  Rank high for outdoor sports and athletic activity. Attend bars, concerts, movies, games. Shop at discount stores but prefer to buy branded clothing (Old Navy, Target)

Median age of 21.7 years.  Likely enrolled in college and share housing with a roommate.  Part‐time workers in low‐paying service jobs.  90% rent.  Carefree lifestyle, focus on education. Favorite pastimes include playing football, basketball, volleyball, and practicing yoga.  Attend rock concerts, go dancing, to the movies and the theater.  Shop often at discount stores, but prefer branded clothing.

Ethnically diverse, educated, young single professionals living a busy lifestyle and pursuing careers. Technologically savvy.  Watch movies on DVD and go to bars or nightclubs for entertainment.  Plays sports and work out.

Most jobs come from manufacturing, retail, and service industry sectors.  Enjoy a young, active lifestyle.  Go out to dinner, movies.  Shop at major discount /department stores.  Rarely travel.  Focused on starting careers.

Residents pursue an active, urbane lifestyle. Active members of community. Frequent travel. Pay for lawn and housecleaning services.  Prefer to live in older neighborhoods.  High labor force participation.  Primarily white.

$1,691

$1,919

$402

$223

Business Analyst: Business Summary by SIC codes

Business Analyst: Retail Goods and Services Expenditures report. Consumer spending data 

derived from 2006 & 2007 consumer Expenditure Surveys, BLS. # Households (2011) = 1,486

The Spending Potential Index (SPI) is household‐based , and represents the amount spent for a product or service relative to a national average of 100.

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±0 1,000 Feet

*Zoning allows mixed use development^Zoning allows only residential use+All other zonings

Cultural District Zoning UseCultural District Boundary23% Mixed Use*45% Residential^32% Other+

Kansas River