Verizon vs. AT&T War
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Ray McGuinness Ina Kang Verizon vs. AT&T War
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Verizon vs. AT&T War. Ray McGuinness Ina Kang. The Past. Apple and AT&T partnered to release the iPhone in 2007 – 73.5 million sold in 4 years Originally a two year exclusive deal, extended to four in 2009. Verizon now releasing iPhone 4 . - PowerPoint PPT Presentation
Transcript of Verizon vs. AT&T War
Ray McGuinnessIna Kang
Verizon vs. AT&T War
Apple and AT&T partnered to release the iPhone in 2007 – 73.5 million sold in 4 years
Originally a two year exclusive deal, extended to four in 2009.
Verizon now releasing iPhone 4
The Past
Has attacked AT&T coverage for the past few years.Partnered with Droid –
bash iPhone.
Verizon’s History of Apple Bashing
AT&T sued Verizon in November 2009 citing loss of “incalculable market share.”
AT&T press release defends image.
“Typically don’t respond but…”Some new positioning in business marketsAlso, new funny commercials change image.
Still slightly attacking…
AT&T Response
Verizon has gotten over 100,000 orders alreadyAccording to one survey, 54% of Verizon's
Android and Blackberry users said they planned on switching to the iPhone.
Apple taking advantage of both.
Results
Competitive Rational AppealsGone too far?
Transformational AdsAds create feelings/beliefs/etc…
Television advertising = expensive!
Relation to Class
Mandell, Nina. "Verizon, AT&T Start Ad War after Sales of IPhone on Its New Network Skyrocket." New York News, Traffic, Sports, Weather, Photos, Entertainment, and Gossip - NY Daily News. Web. 05 Feb. 2011. http://www.nydailynews.com/news/national/2011/02/05/2011-02-05_verizon_att_start_ad_war_after_sales_of_iphone_on_its_new_network_skyrocket.html
Raphael, Jr. "AT&T's Verizon Ad Battle: Who's Being Hurt Worse? - PCWorld." Reviews and News on Tech Products, Software and Downloads - PCWorld. Web. 05 Feb. 2011. <http://www.pcworld.com/article/182185/atandts_verizon_ad_battle_whos_being_hurt_worse.html>.
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