Velocity NY 2014 - The Natives are Getting Restless
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Transcript of Velocity NY 2014 - The Natives are Getting Restless
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T H E N AT I VE S A R E G E TT I N G R E S T L E S S
A S URV EY OF THE M OB I LE R UM S PAC E
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Buddy Brewer@bbrewer
Cliff Crocker@ccrocker
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M OB I L E A D O P T I O N
• WAP
• Full sites on mobile
• m-dot / RWD
• Native applications
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TA BL E T S
• Favorite tool of couch surfers worldwide
• Higher conversion vs. phones on average
• Too big for “mobile” site
• Too slow for full site
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BY R EG I ON 5 /14
Mobile Usage as % of Web Usage
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W H AT I S M O B I L E P E R F O R M A N C E ?
S P I N N E R S ? C O N T R O L L E R S ? N E T W O R K C AL L S ? T I M E T O P E R F O R M TA S K ?
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FA M I L I A R P R O B L E M S
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PER F OR MANC E BY GEOGRAPHY
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P E R F O R M A N C E BY N E T W O R K C A L L
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PE RC E I V E D PE R F O R M A N C E
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O P E RAT I N G S Y S T E M A N D D E V I C E
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PER F OR MA NC E BY TRA FF I C SOU RC E
• Content Delivery Networks
• Third-Party Services
• Origin traffic
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U S AG E A N D E N G AG E M E N T
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U N FA M I L I A R P R O B L E M S
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P E R F O R M A N C E BY S C R E E N / V I E W / AC T I V I T Y
• No such thing as a ‘Page Load’
• However, users still frustrated with poor experience
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C RA S H R E P O RT I N G
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A P P S T O R E A P PR OVA L
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I N S T R U M E N T A N D WA I T
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I N S T R U M E N TAT I O N L AT E N CY
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U P G RA D E A D O P T I O N
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C O N N E C T I O N T Y P E A N D C A R R I E R
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A F E W M O B I L E R U M P R OV I D E R S
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A PP DY N A M I C S
• Network request snapshots & availability monitoring
• Crash diagnostics
• Tracking of custom metrics
• Server-side correlation available with back-end APM product
• SaaS and on premise
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C O M P U WA R E
• Performance and availability monitoring
• Crash diagnostics
• Integration with backend APM solution
• Ability to track custom metrics
• On Premise
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C R I TT E RC I S M
• Network latency and availability monitoring
• Crash Diagnostics
• Breadcrumbs provide context into interrupted business transactions
• SaaS
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N E W R E L I C
• Network performance and availability monitoring
• User Interaction Tracing
• Auto-instrumentation of Activities and View Controllers
• App usage and adoption
• SaaS
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S OA S TA
• Network performance and availability monitoring
• Multi-dimensional views and custom dashboards
• Touch definition of metrics and timers through App interaction
• Correlation of performance with business metrics
• SaaS
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C RA S H R E P O RT I N G T O O LS
• Crashlytics
• HockeyApp
• Bugsnag
• BugSense
• TestFlight
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Speed Quality
Engagement
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S PE E D
Network calls
Method calls
Signal strength
Slowest actions
Slowest geographies
Slowest carriers
Connection type
Slowest devices
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Q U A L I T Y
Stack traces
Crash reports
Battery usage
Exception counts
Failed interactions
Bread crumbsThread details
Memory usage
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E N G AG E M E N T
Conversions
Upgrade adoption
Sessions/month
Monthly active users
Revenue
Searches
Comments
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?
Speed Quality
Engagement
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Crash ReportingBack-end APM
On-premises option
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Crash reportingBack-end APM
Business metric collection
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“Breadcrumbs”Crash diagnostics
Windows Phone support
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Back-end APMAuto-Instrument Activities/View Controllers
App usage & adoption
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Correlation to business metricsAdd metrics without waiting for app store
Real time reporting
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A L L AT V E LO C I T Y
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Thank You
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ATT R I BU T I O N S
http://www.kpcb.com/internet-trends (Mary Meeker - Internet Trends 2014)https://strategy.wikimedia.org/wiki/Mobile/Forecasts
https://secure.flickr.com/photos/fischerfotos/7457906740 (Traffic)https://secure.flickr.com/photos/gfreeman23/10920980315 (Engine)https://secure.flickr.com/photos/75001512@N00/13318418165 (Antenna)
https://www.flickr.com/photos/36946290@N04/9425419527 (Broken iPhone)
https://secure.flickr.com/photos/openfly/6215738251 (Shoes)https://secure.flickr.com/photos/chipgriffin/2468855742 (Survey)