Vectorform Showcases Fiat 500 Brand Experience at SXSW

FIAT 500Vectorform Showcases Fiat 500 Brand Experience at SXSW

http://www.business2community.com/branding/vectorform-showcases-fiat-500-brand-experience-at-sxsw-019908#VkmDSZtwOuH5dyT5.97




THE FIAT 500 BRAND EXPERIENCE


Auto enthusiasts and music lovers were provided with a unique experience during the South by Southwest Music Festival thanks to an effort from global design and technology firm Vectorform and Fiat’s brand agency, Impatto.

Took place at the FADER Fort by Fiat, allowed users to create their own mosaic of Fiat brand images blended with photos submitted by concert-goers and clips of FADER artists, all coming together on a giant video wall.

http://www.vectorform.com/

http://impatto.com/

THE FIAT 500 BRAND EXPERIENCEAfter sending the Fiat brand image kaleidoscopes, created on a touch screen, to the video wall, users could interact with the wall, which was powered by Windows 7 with Kinect technology, through motion.


Read more about How The Fiat 500 Brand Experience Works at

http://www.business2community.com/branding/vectorform-showcases-fiat-500-brand-experience-at-sxsw-019908#T19xk3SxT8lW1KA9.97

Image Source: Alison Weber of VectorformWritten By: Renee DeCoskey






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Vectorform Showcases Fiat 500 Brand Experience at SXSW

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