VAME News 2015-16 Issue 1

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VIRGINIA ASSOCIATION OF MARKETING EDUCATORS Technology

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Transcript of VAME News 2015-16 Issue 1

s VIRGINIA ASSOCIATION OF MARKETING EDUCATORS

Technology

I hope that everyone has had a

great start to this school year. It is

hard to believe that most of us are

already through nearly 50% of the

year and the holiday breaks have

just past. The VAME board is

working hard to plan for your 2016

Summer Conference at Sheraton

Virginia Beach. The theme for this

year’s Conference is “Teaching

for Tomorrow, Today.” We hope

to bring you workshops and

information that reflect this theme.

After reading the conference

evaluations we will work hard to

make sure that you have plenty of

materials to take back and use in

your classroom.

To see the presentations and

lesson plans presented at the 2015

conference visit www.VAME.org

and click on the Powershare

button. They cover a wide range

of topics and activities ready to use

in your classroom.

As you may have realized we are

also in the middle of a makeover for

the VAME Newsletter. The board

has decided to switch to an online

format that includes articles that will

help with curriculum, coordination

and DECA. The hope is that this

will make it a useful tool for you and

your program. We still would like to

know how you and your program

are doing, so we ask that you place

articles and information in the

VAME Dropbox on the VAME

website and we will publish it on the

site as it is received. This issue of

our new online format highlights

technology that we can use within

our classroom and to make our

jobs a little easier.

One of the major responsibilities for

the board this year will be finding a

new location for our conference in

2017 and 2018. For the last six

years the Sheraton Oceanfront

Virginia Beach has been a great

site for our conference, however,

the hotel is now under new

management and unfortunately

they will no longer be able to meet

the needs of our members. We are

currently exploring other sites in

both the Virginia Beach area and

other locations throughout the

state.

I hope that your chapter did well at

your District Leadership

Conference and that I will see you

at the State Leadership Conference

in March.

If you have any questions or

comments, please feel free to email

me at [email protected].

Randy Poland

VAME President

2015-2016—Issue #1

PRESIDENT’S WELCOME

Phone: 804.387.0681

Email: [email protected]

Website: www.vame.org

VAME Annual Conference

Sheraton Oceanfront Virginia

Beach Hotel

July 25 - 28, 2016

SAVE

THE

DATE

How to use

resources in your classroom

Sarah Hinkhouse

Region 2 Director

As I’m sure many of you already know, you can find an answer to just

about anything by “Googling it”, but that is not the ONLY thing Google is

good for. When my school system started using Google Apps for Schools

which includes Google Classroom, I was very overwhelmed by this even

though I had been teaching for years using Google Docs and personally

using Google Drive. I decided to “Google It” and upon Googling “Uses for

Google within a classroom” I found an article that inspired me to look

further into what Google can do for me as a teacher.

(http://www.teachthought.com/uncategorized/60-smarter-ways-to-use-google-classroom/)

Now, can we really utilize all 60 ways listed in that article for our classes? Probably not, however I wanted to include it for those who may already use the methods I plan to discuss and are looking for new ways to take advantage of Google.

Here are my tips for using Google resources wisely!

Google Document, Spreadsheet & Slides

These three components of Google are great for: Partner or group papers; including things you share with your colleagues. This is a great way to share on lesson plan-ning or collaborative teams in and out of your building. Think about it, if WE can use it as teacher to collaborate, so can our students!

Google Forms This a fantastic and free resource for putting together surveys or electronic forms!

Google Drive A reliable and easy-to-access way to save files from photos to documents, you can

share folders you want with other Google accounts and keep what you want private. It is like the Dropbox site but with a larger special limit.

Google Classroom (this is only if your school or school system has subscribed to Apps for Education)

This is similar to the format used on Blackboard, Scholar and other web-based class-room organizers. It has an easy format for grading and returning to students and they can easily access it from anywhere via their Google Accounts.

Ways I’ve used Google Resources:

The best part about Google resources and why you should be using them daily….they are accessible from ANY computer with internet access. You just log into your Google account and it is there for you to see from phones, tablets and computers!

Google Documents Group projects/assignments DECA written event drafts Collaborative test making

Google Spreadsheets Fundraising spreadsheets

Field trip lists Keeping track of class forms or grades ANYTHING else you’d use a spreadsheet for!!

Google Slides Group presentations Announcements for daily/weekly activities

(especially good if you need to share with stu-dents or other teachers)

Warm up Activities Google Forms Voting Ballots for Officers

Surveys for Research Projects

Google Drive Photo Sharing with colleagues or students Folders with DECA prep material that students

can access from anywhere Lesson plan folders shared with and between

colleagues

Google Classroom Post assignments, announcements, etc. for stu-dents

VAME BOARD 2015-2016

Randy Poland

President

[email protected]

Jason Uhry

President-Elect

[email protected]

Kellen Scott Secretary

[email protected]

Terri Palmer Treasurer

[email protected]

Richard Totten

Public Relations Director

[email protected]

Melvin Barrow

Region 1 Director

[email protected]

Sarah Hinkhouse

Region 2 Director

[email protected]

Dr. Chris Pendergraft Region 3 Director

[email protected]

Jason Ewers

Region 4 Director

[email protected]

Kim Beales

Region 5 Director

[email protected]

Sharon Acuff VA Department of Education

[email protected]

VAME LEADERS NEEDED!

The VAME Board is looking for nominations for future

board members to help serve the membership.

The following positions will be up for election at the

2016 Annual Conference:

President-Elect

Public Relations Director

Region 4 Director

Region 5 Director

If you would like to nominate yourself or one of your

colleagues, please visit www.VAME.org to submit

your nomination.

MEMBERSHIP BY THE NUMBERS. . .

** 2 Lifetime members #Total 6 lifetime members

NOT A MEMBER? JOIN TODAY at www.VAME.org

REGION VAME VACTE MEA ACTE

1 28** 3 1 2

2 8 0 0 0

3 37** 5 1 4

4 32 1 0 0

5 29** 2 0 1

TOTAL 134 12 2 7

With nine years teaching marketing and

experience owning a small business prior to

coming into the classroom, Duke Gardner is a

wealth of knowledge for his students. Duke

currently teaches at Riverbend High School in

Spotsylvania County. He attended Ferrum

College and graduated with a bachelor’s

degree in business management and finance

as a member of the school’s first four-year

graduating class. During his first year teaching at Riverbend, Duke was selected as the New

Teacher of the Year, and his success in the classroom has continued. In and around the

school, Duke is currently a member of Life Point Church, VAME, DECA, the PTSO,

Fredericksburg Christian Business Men, and Lee’s Hill Homeowners Association. He gives

back to his community through the Adopt-A-Highway program, Souper Bowl Food Drive,

Neighborhood Watch, and volunteering at the Spotsylvania Battlefield Cemetery.

He has been serving as the lead DECA adviser for eight years and has mentored three new

marketing teachers. He also runs the school-based enterprise at Riverbend High School. He

has worked with Riverbend DECA to help them become the largest in District 18, the largest

in Region 3, and one of the largest chapters in the state.

Duke was married to his wife Jennifer in 1993 and they have twin girls, Hanna and Hallie.

Their girls have been members of the US Youth Olympic

Developmental State and Regional teams and signed

letters of intent to play soccer at Radford and the

University of Mary Washington. Both girls are currently

attending college.

Congratulations to Duke Gardner

VAME Teacher of the Year!

Sharing information just got easier!

Jason Uhry - President-Elect

As part of this technology related issue of VAME News I wanted

to emphasize the VAME Dropbox page that makes it easy for

everyone to utilize and share information.

This page allows you, the teacher, to submit anything you would

like to share with VAME and all marketing teachers throughout

the state! This new tool empowers each one of you to interact

with us directly.

We are hoping that each one of you will submit interesting articles

you want to add to the VAME News and share with the state, any

press releases for your chapter, favorite class projects and share

lesson plans!

https://www.vame.org/vame-dropbox.html

Use the link provided above which will direct you to the VAME

Dropbox. Act now, we are waiting for your submissions!

Curriculum Revisions for 2015-2016 for Implementation during the 2016-2017 School Year

Revision Process:

First, the business panel meets to:

Update and review what is still relevant

Create new competencies

Delete what is no longer relevant

Second, the teacher writing team:

creates any competency that has been overlooked

reviews and creates definitions for each of the existing competencies (include complete information that will show teachers what needs to be taught.)

creates process skill questions for each competency (add at least two new questions and revise or delete questions that are already there. Where none exist, create five new ones).

suggests teaching resources for the course.

reviews and revises course description for course(s) being reviewed.

review existing optional and essential competency designations.

suggests any new equipment that needs to be added to the state equipment list for the course(s) being reviewed

Curriculum Revision Courses:

Global Marketing and Commerce (8135)

Advanced Global Marketing and Commerce (8136)

Business panel met on September 29, 2015

Teacher writing team began their work on October 20, 2015:

Debra Fargo, Fairfax County Public Schools Ann King, Virginia Beach Public Schools Krisiti Mykerezi, Chesterfield County Public Schools Dana Napier, Williamsburg/James City Public Schools Michael Strand, Fairfax County Public Schools Heather Viar, Chesterfield County Public Schools Ashley Walker, Chesterfield County Public Schools

NEWS FROM YOUR MARKETING SPECIALIST

SHARON ACUFF

Sports, Entertainment, and Recreation Marketing (8175)

Advanced Sports, Entertainment, and Recreation Marketing (8177)

The business panel met on October 27, 2015.

The teacher writing team began their work on November 17, 2015:

Shane Barfield, Suffolk Public Schools Michael Bellamy, Newport News Public Schools Canessa Collins, Rockingham Public Schools Katrina Kish, Roanoke City Public Schools Dana Knott, Amelia County Public Schools Yvonne Mullins, Chesterfield County Public Schools Terri Palmer, Spotsylvania County Public Schools Christopher Pendergraft, Spotsylvania County Public Schools Kim Radford, Montgomery County Public Schools Laura Smidt, Loudoun County Public Schools Melissa Talley, Rockingham County Public Schools Jason Uhry, Frederick County Public Schools Heather Van Dyke, Loudoun County Public Schools Jane Werner, Chesterfield County Public Schools

National Retail Federation Resources

Retail's Value on a Resume: How Jobs in Retail Prepare America's Workforce for Success (https://nrf.com/resources/retail-library/retails-value-resume-how-jobs-retail-prepare-americas-workforce-success) shows that a vast majority of hiring managers across all industries view retail experience positively.

Key findings include:

Hiring managers from all industries overwhelmingly believe retail experience equips workers with valuable foundational skills and traits that are transferable to other jobs, and they recommend that employees include retail experience on their resumes.

Retail employees report very high levels of job satisfaction and happiness working in their field.

Hiring managers, as well as retail employees, view retail as an industry that provides opportunity for advancement and upward mobility.

Candidates that used former retail managers as references believe that their recommendation helped them get the job.

Below are a few resources that go along with the report, and some ideas for using them in the classroom:

Guided Reading Assignment LinkedIn column: 3 Reasons to Put Your Retail Experience on Your Resume (https://www.linkedin.com/pulse/three-reasons-put-your-retail-experience-resume-matthew-shay) by NRF President and CEO Matthew Shay. Worksheet and answer key: (http://send.nrf.com/link.cfm?r=148827293&sid=76321398&m=10290358&u=NRF_&j=28067672&s=https://nrf.com/sites/default/files/Guided%20Reading%20Value%20of%20Retail%20.docx)

Supplemental Reading Article: "How Retail Skills Open Doors in Any Industry," (https://nrf.com/news/how-retail-skills-open-doors-any-industry) by NRF SVP and NRF Foundation Executive Director Ellen Davis. This includes a five-question, interactive quiz matching celebrities to their first jobs in retail.

Video Challenge Video: short video (https://www.youtube.com/watch?v=nlykFxAspQo&feature=youtu.be) to use to challenge students to list all the types of jobs and skills that are mentioned.

Quick Reference One-pager:(https://nrf.com/sites/default/files/Documents/retail-on-a-resume-one-pager.pdf) breaks down the most important stats and a great reference to promote the retail industry and validate certifications to students, administrators, and funding agencies.

Retail Across America: 50 States, 50 Stories Shows the faces of retail. Whether a small family business or a national brand, each of these companies has one thing in common – a dedication to their customers, their employees and their communities. See who's featured from each of the states: Download the PDF. (https://nrf.com/sites/default/files/Documents/50State50Stories_RevOct23.pdf)