Value in use
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Transcript of Value in use
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 1
VALUE IN USE# 1
LYCRA ® FIBRE TYPE166L
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 2
THE CONTEXT
• Customer C is one of our CSY/Denim mill with 500,000 spindles and 200 weaving machines in north China
• Customer C wants to replace some of their current price sensitive orders and also expand their product offering of middle-high stretch/recovery without heavy capital investment.
• We aligned with Customer C to develop fabric with Type 166L 44dtex and do the comparison with Type162L 44dtex in their existing process
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 3
VALUE DELIVERED1. Excellent break performance contributed on high
tenacity in core spinning process2. Fabric with Type166L 44/5dtex showed higher
recovery power than Type162L 44/3dtex 3. Improved chlorine resistance during denim bleaching
process.4. Less slippage risk with good recovery power
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 4
OUTCOME
• CSY with T166L 44/5dtex is a new offering of Customer C for middle-high stretch denim application
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 5
VALUE IN USE# 2
LYCRA® BLACK FIBRE
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 6
CONTEXT• North American Yoga Brand, a key Canadian AO
retailer, was looking for nylon stretch CK fabric for yoga pants.
• The required fabric performances were cottony hand feel, good moisture management, good pilling performance and no grin-through/glittering effect.
• Grin-through effect was observed when knitted with Type162B and glittering effect when knitted through with Type162C in dark shades (black, dark coffee, dark green).
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 7
FABRIC DEVELOPMENT
• T&MD/sales engaged Marketing team to introduce the benefits of LYCRA® BLACK fiber in terms of grin-through & glittering elimination to the Brand.
• T&MD suggested to used Type 275Z for black/dark color and Type 162B for pale shade for excellent fabric appearance.
• T&MD worked with texturizer to adjust air jet texturing conditions to improve pilling performance and exclusively for this program.
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 8
VALUE DELIVERED
Type 275Z fabric shows no grin-through effect on the fabric vs Type 162B fabric.
T275Z fabric at 60% stretch(yarn dye)
T162B fabric at 60% stretch(yarn dye)
T162B fabric at 60% stretch(piece dye)
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 9
OUTCOME• The Brand/CK mill conducted the scale-up trial of CK
fabric with 78dtex 275Z and 162B and came out with similar results. All performance met acceptance norms
• The Brand/CK mill adopted 78dtex 275Z for yoga programs and have also extended the development with 44/61/117dtex 275Z for other yoga/pant garments
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 10
VALUE IN USE# 3
LYCRA® FIBER TYPE 902C
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 11
OUTCOME
• Brand A is the leading brand in Hosiery in China market. Brand A is interested to use LYCRA® fiber for it’s differentiated product in their product line, especially for our Hosiery innovation package.
• The SOFT COMFORT concept is a good idea accepted by Brand A, they wanted to develop some sample in Hosiery, but the price of LYCRA® Fibre vs. generic spandex made them hesitate for initiating development.
• The comparison test of LYCRA® Fibre vs. generic spandex in waistband was conducted at Brand A in order to understand the cost gap in hosiery garment.
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 12
VALUE DELIVERED1. LYCRA® fibre performance is acceptable in hosiery
waistband from knitting, D&F and boarding.
2. The waistband with LYCRA® Fibre showed better soft comfort stretch compared with generic spandex; Brand A liked its stretch properties.
3. Improved the slippage issue in waistband.
4. LYCRA® Fibre used in Hosiery improved hosiery garment fit flexibility, which improved the consumer comfort in waistband and panty part.
5. The cost gap of LYCRA® Fibre vs. generic spandex in hosiery waistband is acceptable based on the value delivered above.
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 13
OUTCOME1. Soft comfort stretch of Type 902C in waistband was
highly valued by Brand A, they decided to use Type 902C for the hosiery garment which is positioned as premium product.
2. Brand A converted from generic spandex156dtex to Type 902C 200dtex single covered yarn for their high end brand.
3. T902C in waistband and panty was designed in the 1st concept garment of All-in-One Shaping hosiery. Brand A launched in 2014 AW in the market, and will continue to be adopted in their product line in 2015 SS.
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 14
VALUE IN USE# 4
EASY SET LYCRA® FIBRE
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 15
CONTEXT• Two top intimate wear brands in India were in the process
of developing cotton molded bras for Indian market.
• The Indian intimate apparel market is currently transitioning from sewn to molded bra and there are not many quality fabrics to meet the cotton fabric molding requirements; facing two major issues:
Unable get the required mold depth even with 200 to 220 degree centigrade & highest possible dwelling time
Fabric turns yellow when exposed to temperature more than 200 Deg C
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 16
FABRIC DEVELOPMENT• India domestic marketing & T&MD identified this issue as
an opportunity to demonstrate Type 562B value in use and provide solution to the issues raised.
• Convinced both Brands to conduct fabric development using Type 562B 44dtex to demonstrate its value in use for molding application.
• Fabric development was conducted in a CK mill in India and the molding tests were conducted at the brands’ preferred facilities.
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 17
• Type 562B used fabric shows better and required molding depth vs H350 with 20 degree centigrade lower molding temp or 50% dwelling time reduction.
• Type 562B used fabric retains molding shape & depth after three washes, H350 used fabric lost its mold shape & depth after three washes.
• Type 562B used fabric’s shade retention was better after the molding and did not show any yellowing whereas H350 used fabric shows yellowing .
VALUE DELIVERED
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 18
562B 6% - 180Deg C 10Sec
Generic Spandex 6% - 180Deg C 30Sec
Generic Spandex 8% - 180Deg C 30Sec
562B 6% - 200Deg C 06Sec
Generic Spandex 6% - 200Deg C 06Sec
Generic Spandex 6% - 200 Deg C 18Sec
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 19
OUTCOME1. Both intimate wear brands did the scale-up
tests by themselves at their preferred facilities including wash test and found similar results.
2. Both intimate wear brands are adopting Type 562B for their bra molding programs and they are considering extension of this program to other heat sensitive fabric ranges like modal/rayon etc.
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 20
VALUE IN USE# 5
DENIM PERFORMANCE
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 21
CONTEXT
• Top Denim brand with strong focus on Innovation
• Committed to improving the everyday functionality of their jeans
• INVISTA™ Team shared Research data and Consumer insights on what is needed from a pair of jeans in the 21st Century – Performance Denim
• Brand showed strong interest for innovative INVISTA™ Fabric Technology Platforms for Performance Denims
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 22
OVERCOMING THE CHALLENGES
The fabric constructions were re-engineered with help of Technical Team to meet quality standards
INVISTA™ US Lab immediately undertook wash trials and provided Technical guidelines for garment wet process to meet quality standards
Technical support provided to streamline Spinning and Core Spinning with THERMOLITE® fiber to achieve good yarn quality
To be more cost-effective and have better control on yarns, Arvind needed to work on inhouse Spinning
INVISTA™ US Lab tested the garments and they did not have good wicking i.e. moisture management
Fabrics developed within timeline but some fabrics did not meet TOUGH MAX™ LYCRA® fabric quality standards
Fiber had to be air-shipped due to tight timeline
The yarn spinner, RSWM, had to make yarns within 2 weeks
Arvind had to make the fabrics in less than a week
Sample garments had to be prepared within a week at Kenpark in Bangladesh
INVISTA Europe Marketing Team was continuously working with VF Europe, closing gaps and helping them to develop Value proposition for consumers
INITIAL CHALLENGE - URGENCY DEVELOPMENT CHALLENGES SOLUTION - SUPPORT PROVIDED
LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTALYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA 23
VALUE DELIVERED1. Global Technical Organization - With Technical support all fabrics and garments could meet performance standards.2. Value Chain Service and Market knowledge- We worked across the Value
Chain, across Regions
3. Trend & Consumer Insights - Research data and consumer insights shared with Wrangler helped them to understand that consumers now were looking for Performance Denims
4. Breakthrough Innovations - COOLMAX® fabric, THERMOLITE® fabric & TOUGH MAX™ LYCRA® fabric were the solution that the Brand was looking for “everyday functionality”
5. Brand Value -Brand identified the garments with Hangtags