Value-based Pricing - summary

17
Value-based Pricing: Step-by-Step for Digital Agencies Saturday, September 28, 13

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Transcript of Value-based Pricing - summary

Page 1: Value-based Pricing - summary

Value-based Pricing: Step-by-Step for Digital Agencies

Saturday, September 28, 13

Page 2: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

The Problem with Traditional Pricing

Saturday, September 28, 13

Page 3: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

The Problem with Traditional Pricing

•Pricing by the hour = Trading time for money

Saturday, September 28, 13

Page 4: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

The Problem with Traditional Pricing

•Pricing by the hour = Trading time for money

•Fixed fee pricing = hard to scope for profits

Saturday, September 28, 13

Page 5: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

The Problem with Traditional Pricing

•Pricing by the hour = Trading time for money

•Fixed fee pricing = hard to scope for profits

Both are a journey to struggle and stress

Saturday, September 28, 13

Page 6: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

What if you have been SCOPING wrong?

Saturday, September 28, 13

Page 7: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

What if you have been SCOPING wrong?

•What if you are looking at the wrong parts of the project?

Saturday, September 28, 13

Page 8: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

What if you have been SCOPING wrong?

•What if you are looking at the wrong parts of the project?

•Do you jump too quickly to thinking about the “solution”?

Saturday, September 28, 13

Page 9: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

What if you have been SCOPING wrong?

•What if you are looking at the wrong parts of the project?

•Do you jump too quickly to thinking about the “solution”?

There is another way!

Saturday, September 28, 13

Page 10: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

What you will get...

Saturday, September 28, 13

Page 11: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

What you will get...

•4 steps to apply value-based pricing

Saturday, September 28, 13

Page 12: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

What you will get...

•4 steps to apply value-based pricing

•#1 approach to use to get clients to pay you to develop the pricing

Saturday, September 28, 13

Page 13: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

What you will get...

•4 steps to apply value-based pricing

•#1 approach to use to get clients to pay you to develop the pricing

•The top key to success with

value-based pricing

Saturday, September 28, 13

Page 14: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

Who Am I?

Saturday, September 28, 13

Page 15: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

Who Am I?

•Entrepreneur

Saturday, September 28, 13

Page 16: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

Who Am I?

•Entrepreneur

•Business Coach

Saturday, September 28, 13

Page 17: Value-based Pricing - summary

© 2013 Core Elevation, Inc. All Rights Reserved.

Who Am I?

•Entrepreneur

•Business Coach

•My Focus

Saturday, September 28, 13