Value-Based Pricing: Guide for Digital Agency-Summary
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Value-based Pricing: Guide for Digital Agencies Saturday, September 28, 13
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Value-based pricing is all the rage these days…why? Because it works really well. I will share with you a 4 step process to scope projects that build trust and understanding. I have used this exact process to get projects that were $15k per month for 12 months (and even bigger engagements too!). I will share with you step-by-step how to implement Value-Based Pricing for your next project…including one BIG secret weapon that will have your client's happily paying you for things you currently offer for FREE.
Transcript of Value-Based Pricing: Guide for Digital Agency-Summary
Value-based Pricing: Guide for Digital
Agencies
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
The Problem with Traditional Pricing
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
The Problem with Traditional Pricing
•Pricing by the hour = Trading time for money
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
The Problem with Traditional Pricing
•Pricing by the hour = Trading time for money
•Fixed fee pricing = hard to scope for profits
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
The Problem with Traditional Pricing
•Pricing by the hour = Trading time for money
•Fixed fee pricing = hard to scope for profits
Both are a journey to struggle and stress
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
What if you have been SCOPING wrong?
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
What if you have been SCOPING wrong?
•What if you are looking at the wrong parts of the project?
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
What if you have been SCOPING wrong?
•What if you are looking at the wrong parts of the project?
•Do you jump too quickly to thinking about the “solution”?
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
What if you have been SCOPING wrong?
•What if you are looking at the wrong parts of the project?
•Do you jump too quickly to thinking about the “solution”?
There is another way!
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
What you will get...
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
What you will get...
•4 steps to apply value-based pricing
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
What you will get...
•4 steps to apply value-based pricing
•#1 approach to use to get clients to pay you to develop the pricing
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
What you will get...
•4 steps to apply value-based pricing
•#1 approach to use to get clients to pay you to develop the pricing
•The top key to success with
value-based pricing
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
Who Am I?
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
Who Am I?
•Entrepreneur
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
Who Am I?
•Entrepreneur
•Business Coach
Saturday, September 28, 13
© 2013 Core Elevation, Inc. All Rights Reserved.
Who Am I?
•Entrepreneur
•Business Coach
•My Focus
Saturday, September 28, 13
