Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale -...

35
Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 - D. Nightingale - © 2002 Massachusetts Institute of Technology

Transcript of Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale -...

Page 1: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

Value and EnterpriseStakeholders

Prof Deborah NightingaleSeptember 16 2002

1 - D Nightingale - copy 2002 Massachusetts Institute of Technology

2 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Learning Objectives

Value creation framework

Enterprise stakeholders

Stakeholder value metrics

3 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Creating Value

ldquoHow variousstakeholders findparticular worth utilitybenefit or reward inexchange for theirrespectivecontributions to theenterpriserdquo

Source Murman et al Lean Enterprise Value Palgrave 2002

ValueIdentification

ValueProposition

ValueDelivery

FindStakeholder

Value

Develop andAgree to the

Approach

Executeon the

Promise

Dynamicand

Iterative

4 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Identifying Value

Identify stakeholders

What part of the program or process adds valuefor each stakeholder

Determine each stakeholder value

What kinds of exchanges are required toprovide this value

Establish stakeholder expectations and contributions

Find stakeholder value

5 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Creating a Value Proposition

Align stakeholders around the program value stream

Structure the enterprise value streamEach stakeholder will contribute their efforts orresources to the value stream in those ways fromwhich they can derive value

Establish clear communication of balancedexpectations with all stakeholders

Develop and agree to the approach

6 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Deliver Value to All Stakeholders

Add value at each step along the value steamin accordance with the value proposition

Execute the value stream using lean principles

Gather information and data to continue toimprove enterprise processes

Execute on the promise

7 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Value Creation is Dynamic and Iterative

Real world is not static

Changes in stakeholder values

Changes in who are the stakeholders

8 - D Nightingale - copy 2002 Massachusetts Institute of Technology

A Value Creation Framework

Enterprises

Program

CorporateGovernment

NationalInternational

Value Phases

ValueIdentification

ValueProposition

ValueDelivery

Most lean principlesand practices havebeen focused here

Opportunities

9 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Enterprise Stakeholders

CustomersEnd Users

Shareholders

CorporateLeadership

Society Unions

Suppliers

Partners

Employees

Multi-Program

Enterprise

Business Unit

10 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer View

Value as we define it is delivered in a timely fashion evenin anticipation of our needs

Our satisfaction appears to be the focus of all oursupplierrsquos activities

We are invited to get involved early in the design process

Our supplier understands our need for low life-cycle costand superb quality

OUTCOMES More customers

Greater market share

11 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Workforce ViewI am proud to be an employee and feel my skills are valuedas a resource for the companyI enjoy coming to work everyday and understand how mywork adds value for customers

Continuous and cross-functional training helps empowerme to make decisions and create a leaner enterprise

I can get the necessary information for decision makingwhen I need it and how I need itI am rewarded both as an individual and as a team memberfor my contributions OUTCOMES

Better worker retention Fewer sickabsent days More innovation

1048766 Greater productivity

12 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Senior Leadership View

Balance needs of all stakeholders and encourage valuecreation throughout the enterprise

Create a shared vision of the enterprise with valuedefined for all stakeholders

Establish a process-based enterprise using integratedteams that are aligned with customer value streams

Strategic goals and enterprise metrics are created andunderstood by all levels of the organization

Organizational learning is encouraged and bestpracticelessons learned information disseminated

OUTCOMES Long-term corporate leadership Better executive compensation

13 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union ViewFeel like full strategic partners in the enterpriseUnderstand market forces can cause ldquotoughrdquo decisions butwant to be in on the decisions in shaping the future

Positive contributor to the enterprise by enabling work NOTby withholding laborFeel a sense of pride in the work they help do and theproducts they help provideWork for long-run success of the enterprise not simplyshort-term job quotas

OUTCOMES Better salaries for employees Long-term job stability Fewer union conflicts HR duties shared with union

14 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Stockholder ViewDelighted with increased profitability from enhancedoperating margins and salesUnderstand that the delivery of value to the customer isthe core business objectiveEnterprise integration enables globalization and marketgrowthFinancial community values the increased operatingefficiencies and the company shares these financial gainswith the other stakeholdersResources freed up in the lean transformation are taskedwith innovating and creating growth opportunities

OUTCOMES Higher ROI

1048766 Long term growth

15 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Partner ViewFully integrated in design development and productionof the productProductions schedules are aligned and open to all in thevalue chainSupplier is assisted by his customer to achieve Leanand is appraised of potential business opportunitiesDelivers products just in time to point of useOpenly share ideas on product and processimprovement that will benefit the entire enterpriseEquitable sharing of profits throughout the enterprise

OUTCOMES Greater sales Less overhead and stock Reduced demand amplification

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 2: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

2 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Learning Objectives

Value creation framework

Enterprise stakeholders

Stakeholder value metrics

3 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Creating Value

ldquoHow variousstakeholders findparticular worth utilitybenefit or reward inexchange for theirrespectivecontributions to theenterpriserdquo

Source Murman et al Lean Enterprise Value Palgrave 2002

ValueIdentification

ValueProposition

ValueDelivery

FindStakeholder

Value

Develop andAgree to the

Approach

Executeon the

Promise

Dynamicand

Iterative

4 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Identifying Value

Identify stakeholders

What part of the program or process adds valuefor each stakeholder

Determine each stakeholder value

What kinds of exchanges are required toprovide this value

Establish stakeholder expectations and contributions

Find stakeholder value

5 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Creating a Value Proposition

Align stakeholders around the program value stream

Structure the enterprise value streamEach stakeholder will contribute their efforts orresources to the value stream in those ways fromwhich they can derive value

Establish clear communication of balancedexpectations with all stakeholders

Develop and agree to the approach

6 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Deliver Value to All Stakeholders

Add value at each step along the value steamin accordance with the value proposition

Execute the value stream using lean principles

Gather information and data to continue toimprove enterprise processes

Execute on the promise

7 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Value Creation is Dynamic and Iterative

Real world is not static

Changes in stakeholder values

Changes in who are the stakeholders

8 - D Nightingale - copy 2002 Massachusetts Institute of Technology

A Value Creation Framework

Enterprises

Program

CorporateGovernment

NationalInternational

Value Phases

ValueIdentification

ValueProposition

ValueDelivery

Most lean principlesand practices havebeen focused here

Opportunities

9 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Enterprise Stakeholders

CustomersEnd Users

Shareholders

CorporateLeadership

Society Unions

Suppliers

Partners

Employees

Multi-Program

Enterprise

Business Unit

10 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer View

Value as we define it is delivered in a timely fashion evenin anticipation of our needs

Our satisfaction appears to be the focus of all oursupplierrsquos activities

We are invited to get involved early in the design process

Our supplier understands our need for low life-cycle costand superb quality

OUTCOMES More customers

Greater market share

11 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Workforce ViewI am proud to be an employee and feel my skills are valuedas a resource for the companyI enjoy coming to work everyday and understand how mywork adds value for customers

Continuous and cross-functional training helps empowerme to make decisions and create a leaner enterprise

I can get the necessary information for decision makingwhen I need it and how I need itI am rewarded both as an individual and as a team memberfor my contributions OUTCOMES

Better worker retention Fewer sickabsent days More innovation

1048766 Greater productivity

12 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Senior Leadership View

Balance needs of all stakeholders and encourage valuecreation throughout the enterprise

Create a shared vision of the enterprise with valuedefined for all stakeholders

Establish a process-based enterprise using integratedteams that are aligned with customer value streams

Strategic goals and enterprise metrics are created andunderstood by all levels of the organization

Organizational learning is encouraged and bestpracticelessons learned information disseminated

OUTCOMES Long-term corporate leadership Better executive compensation

13 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union ViewFeel like full strategic partners in the enterpriseUnderstand market forces can cause ldquotoughrdquo decisions butwant to be in on the decisions in shaping the future

Positive contributor to the enterprise by enabling work NOTby withholding laborFeel a sense of pride in the work they help do and theproducts they help provideWork for long-run success of the enterprise not simplyshort-term job quotas

OUTCOMES Better salaries for employees Long-term job stability Fewer union conflicts HR duties shared with union

14 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Stockholder ViewDelighted with increased profitability from enhancedoperating margins and salesUnderstand that the delivery of value to the customer isthe core business objectiveEnterprise integration enables globalization and marketgrowthFinancial community values the increased operatingefficiencies and the company shares these financial gainswith the other stakeholdersResources freed up in the lean transformation are taskedwith innovating and creating growth opportunities

OUTCOMES Higher ROI

1048766 Long term growth

15 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Partner ViewFully integrated in design development and productionof the productProductions schedules are aligned and open to all in thevalue chainSupplier is assisted by his customer to achieve Leanand is appraised of potential business opportunitiesDelivers products just in time to point of useOpenly share ideas on product and processimprovement that will benefit the entire enterpriseEquitable sharing of profits throughout the enterprise

OUTCOMES Greater sales Less overhead and stock Reduced demand amplification

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 3: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

3 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Creating Value

ldquoHow variousstakeholders findparticular worth utilitybenefit or reward inexchange for theirrespectivecontributions to theenterpriserdquo

Source Murman et al Lean Enterprise Value Palgrave 2002

ValueIdentification

ValueProposition

ValueDelivery

FindStakeholder

Value

Develop andAgree to the

Approach

Executeon the

Promise

Dynamicand

Iterative

4 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Identifying Value

Identify stakeholders

What part of the program or process adds valuefor each stakeholder

Determine each stakeholder value

What kinds of exchanges are required toprovide this value

Establish stakeholder expectations and contributions

Find stakeholder value

5 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Creating a Value Proposition

Align stakeholders around the program value stream

Structure the enterprise value streamEach stakeholder will contribute their efforts orresources to the value stream in those ways fromwhich they can derive value

Establish clear communication of balancedexpectations with all stakeholders

Develop and agree to the approach

6 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Deliver Value to All Stakeholders

Add value at each step along the value steamin accordance with the value proposition

Execute the value stream using lean principles

Gather information and data to continue toimprove enterprise processes

Execute on the promise

7 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Value Creation is Dynamic and Iterative

Real world is not static

Changes in stakeholder values

Changes in who are the stakeholders

8 - D Nightingale - copy 2002 Massachusetts Institute of Technology

A Value Creation Framework

Enterprises

Program

CorporateGovernment

NationalInternational

Value Phases

ValueIdentification

ValueProposition

ValueDelivery

Most lean principlesand practices havebeen focused here

Opportunities

9 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Enterprise Stakeholders

CustomersEnd Users

Shareholders

CorporateLeadership

Society Unions

Suppliers

Partners

Employees

Multi-Program

Enterprise

Business Unit

10 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer View

Value as we define it is delivered in a timely fashion evenin anticipation of our needs

Our satisfaction appears to be the focus of all oursupplierrsquos activities

We are invited to get involved early in the design process

Our supplier understands our need for low life-cycle costand superb quality

OUTCOMES More customers

Greater market share

11 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Workforce ViewI am proud to be an employee and feel my skills are valuedas a resource for the companyI enjoy coming to work everyday and understand how mywork adds value for customers

Continuous and cross-functional training helps empowerme to make decisions and create a leaner enterprise

I can get the necessary information for decision makingwhen I need it and how I need itI am rewarded both as an individual and as a team memberfor my contributions OUTCOMES

Better worker retention Fewer sickabsent days More innovation

1048766 Greater productivity

12 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Senior Leadership View

Balance needs of all stakeholders and encourage valuecreation throughout the enterprise

Create a shared vision of the enterprise with valuedefined for all stakeholders

Establish a process-based enterprise using integratedteams that are aligned with customer value streams

Strategic goals and enterprise metrics are created andunderstood by all levels of the organization

Organizational learning is encouraged and bestpracticelessons learned information disseminated

OUTCOMES Long-term corporate leadership Better executive compensation

13 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union ViewFeel like full strategic partners in the enterpriseUnderstand market forces can cause ldquotoughrdquo decisions butwant to be in on the decisions in shaping the future

Positive contributor to the enterprise by enabling work NOTby withholding laborFeel a sense of pride in the work they help do and theproducts they help provideWork for long-run success of the enterprise not simplyshort-term job quotas

OUTCOMES Better salaries for employees Long-term job stability Fewer union conflicts HR duties shared with union

14 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Stockholder ViewDelighted with increased profitability from enhancedoperating margins and salesUnderstand that the delivery of value to the customer isthe core business objectiveEnterprise integration enables globalization and marketgrowthFinancial community values the increased operatingefficiencies and the company shares these financial gainswith the other stakeholdersResources freed up in the lean transformation are taskedwith innovating and creating growth opportunities

OUTCOMES Higher ROI

1048766 Long term growth

15 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Partner ViewFully integrated in design development and productionof the productProductions schedules are aligned and open to all in thevalue chainSupplier is assisted by his customer to achieve Leanand is appraised of potential business opportunitiesDelivers products just in time to point of useOpenly share ideas on product and processimprovement that will benefit the entire enterpriseEquitable sharing of profits throughout the enterprise

OUTCOMES Greater sales Less overhead and stock Reduced demand amplification

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 4: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

4 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Identifying Value

Identify stakeholders

What part of the program or process adds valuefor each stakeholder

Determine each stakeholder value

What kinds of exchanges are required toprovide this value

Establish stakeholder expectations and contributions

Find stakeholder value

5 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Creating a Value Proposition

Align stakeholders around the program value stream

Structure the enterprise value streamEach stakeholder will contribute their efforts orresources to the value stream in those ways fromwhich they can derive value

Establish clear communication of balancedexpectations with all stakeholders

Develop and agree to the approach

6 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Deliver Value to All Stakeholders

Add value at each step along the value steamin accordance with the value proposition

Execute the value stream using lean principles

Gather information and data to continue toimprove enterprise processes

Execute on the promise

7 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Value Creation is Dynamic and Iterative

Real world is not static

Changes in stakeholder values

Changes in who are the stakeholders

8 - D Nightingale - copy 2002 Massachusetts Institute of Technology

A Value Creation Framework

Enterprises

Program

CorporateGovernment

NationalInternational

Value Phases

ValueIdentification

ValueProposition

ValueDelivery

Most lean principlesand practices havebeen focused here

Opportunities

9 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Enterprise Stakeholders

CustomersEnd Users

Shareholders

CorporateLeadership

Society Unions

Suppliers

Partners

Employees

Multi-Program

Enterprise

Business Unit

10 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer View

Value as we define it is delivered in a timely fashion evenin anticipation of our needs

Our satisfaction appears to be the focus of all oursupplierrsquos activities

We are invited to get involved early in the design process

Our supplier understands our need for low life-cycle costand superb quality

OUTCOMES More customers

Greater market share

11 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Workforce ViewI am proud to be an employee and feel my skills are valuedas a resource for the companyI enjoy coming to work everyday and understand how mywork adds value for customers

Continuous and cross-functional training helps empowerme to make decisions and create a leaner enterprise

I can get the necessary information for decision makingwhen I need it and how I need itI am rewarded both as an individual and as a team memberfor my contributions OUTCOMES

Better worker retention Fewer sickabsent days More innovation

1048766 Greater productivity

12 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Senior Leadership View

Balance needs of all stakeholders and encourage valuecreation throughout the enterprise

Create a shared vision of the enterprise with valuedefined for all stakeholders

Establish a process-based enterprise using integratedteams that are aligned with customer value streams

Strategic goals and enterprise metrics are created andunderstood by all levels of the organization

Organizational learning is encouraged and bestpracticelessons learned information disseminated

OUTCOMES Long-term corporate leadership Better executive compensation

13 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union ViewFeel like full strategic partners in the enterpriseUnderstand market forces can cause ldquotoughrdquo decisions butwant to be in on the decisions in shaping the future

Positive contributor to the enterprise by enabling work NOTby withholding laborFeel a sense of pride in the work they help do and theproducts they help provideWork for long-run success of the enterprise not simplyshort-term job quotas

OUTCOMES Better salaries for employees Long-term job stability Fewer union conflicts HR duties shared with union

14 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Stockholder ViewDelighted with increased profitability from enhancedoperating margins and salesUnderstand that the delivery of value to the customer isthe core business objectiveEnterprise integration enables globalization and marketgrowthFinancial community values the increased operatingefficiencies and the company shares these financial gainswith the other stakeholdersResources freed up in the lean transformation are taskedwith innovating and creating growth opportunities

OUTCOMES Higher ROI

1048766 Long term growth

15 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Partner ViewFully integrated in design development and productionof the productProductions schedules are aligned and open to all in thevalue chainSupplier is assisted by his customer to achieve Leanand is appraised of potential business opportunitiesDelivers products just in time to point of useOpenly share ideas on product and processimprovement that will benefit the entire enterpriseEquitable sharing of profits throughout the enterprise

OUTCOMES Greater sales Less overhead and stock Reduced demand amplification

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
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Page 5: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

5 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Creating a Value Proposition

Align stakeholders around the program value stream

Structure the enterprise value streamEach stakeholder will contribute their efforts orresources to the value stream in those ways fromwhich they can derive value

Establish clear communication of balancedexpectations with all stakeholders

Develop and agree to the approach

6 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Deliver Value to All Stakeholders

Add value at each step along the value steamin accordance with the value proposition

Execute the value stream using lean principles

Gather information and data to continue toimprove enterprise processes

Execute on the promise

7 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Value Creation is Dynamic and Iterative

Real world is not static

Changes in stakeholder values

Changes in who are the stakeholders

8 - D Nightingale - copy 2002 Massachusetts Institute of Technology

A Value Creation Framework

Enterprises

Program

CorporateGovernment

NationalInternational

Value Phases

ValueIdentification

ValueProposition

ValueDelivery

Most lean principlesand practices havebeen focused here

Opportunities

9 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Enterprise Stakeholders

CustomersEnd Users

Shareholders

CorporateLeadership

Society Unions

Suppliers

Partners

Employees

Multi-Program

Enterprise

Business Unit

10 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer View

Value as we define it is delivered in a timely fashion evenin anticipation of our needs

Our satisfaction appears to be the focus of all oursupplierrsquos activities

We are invited to get involved early in the design process

Our supplier understands our need for low life-cycle costand superb quality

OUTCOMES More customers

Greater market share

11 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Workforce ViewI am proud to be an employee and feel my skills are valuedas a resource for the companyI enjoy coming to work everyday and understand how mywork adds value for customers

Continuous and cross-functional training helps empowerme to make decisions and create a leaner enterprise

I can get the necessary information for decision makingwhen I need it and how I need itI am rewarded both as an individual and as a team memberfor my contributions OUTCOMES

Better worker retention Fewer sickabsent days More innovation

1048766 Greater productivity

12 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Senior Leadership View

Balance needs of all stakeholders and encourage valuecreation throughout the enterprise

Create a shared vision of the enterprise with valuedefined for all stakeholders

Establish a process-based enterprise using integratedteams that are aligned with customer value streams

Strategic goals and enterprise metrics are created andunderstood by all levels of the organization

Organizational learning is encouraged and bestpracticelessons learned information disseminated

OUTCOMES Long-term corporate leadership Better executive compensation

13 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union ViewFeel like full strategic partners in the enterpriseUnderstand market forces can cause ldquotoughrdquo decisions butwant to be in on the decisions in shaping the future

Positive contributor to the enterprise by enabling work NOTby withholding laborFeel a sense of pride in the work they help do and theproducts they help provideWork for long-run success of the enterprise not simplyshort-term job quotas

OUTCOMES Better salaries for employees Long-term job stability Fewer union conflicts HR duties shared with union

14 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Stockholder ViewDelighted with increased profitability from enhancedoperating margins and salesUnderstand that the delivery of value to the customer isthe core business objectiveEnterprise integration enables globalization and marketgrowthFinancial community values the increased operatingefficiencies and the company shares these financial gainswith the other stakeholdersResources freed up in the lean transformation are taskedwith innovating and creating growth opportunities

OUTCOMES Higher ROI

1048766 Long term growth

15 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Partner ViewFully integrated in design development and productionof the productProductions schedules are aligned and open to all in thevalue chainSupplier is assisted by his customer to achieve Leanand is appraised of potential business opportunitiesDelivers products just in time to point of useOpenly share ideas on product and processimprovement that will benefit the entire enterpriseEquitable sharing of profits throughout the enterprise

OUTCOMES Greater sales Less overhead and stock Reduced demand amplification

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

  • Slide 1
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Page 6: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

6 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Deliver Value to All Stakeholders

Add value at each step along the value steamin accordance with the value proposition

Execute the value stream using lean principles

Gather information and data to continue toimprove enterprise processes

Execute on the promise

7 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Value Creation is Dynamic and Iterative

Real world is not static

Changes in stakeholder values

Changes in who are the stakeholders

8 - D Nightingale - copy 2002 Massachusetts Institute of Technology

A Value Creation Framework

Enterprises

Program

CorporateGovernment

NationalInternational

Value Phases

ValueIdentification

ValueProposition

ValueDelivery

Most lean principlesand practices havebeen focused here

Opportunities

9 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Enterprise Stakeholders

CustomersEnd Users

Shareholders

CorporateLeadership

Society Unions

Suppliers

Partners

Employees

Multi-Program

Enterprise

Business Unit

10 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer View

Value as we define it is delivered in a timely fashion evenin anticipation of our needs

Our satisfaction appears to be the focus of all oursupplierrsquos activities

We are invited to get involved early in the design process

Our supplier understands our need for low life-cycle costand superb quality

OUTCOMES More customers

Greater market share

11 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Workforce ViewI am proud to be an employee and feel my skills are valuedas a resource for the companyI enjoy coming to work everyday and understand how mywork adds value for customers

Continuous and cross-functional training helps empowerme to make decisions and create a leaner enterprise

I can get the necessary information for decision makingwhen I need it and how I need itI am rewarded both as an individual and as a team memberfor my contributions OUTCOMES

Better worker retention Fewer sickabsent days More innovation

1048766 Greater productivity

12 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Senior Leadership View

Balance needs of all stakeholders and encourage valuecreation throughout the enterprise

Create a shared vision of the enterprise with valuedefined for all stakeholders

Establish a process-based enterprise using integratedteams that are aligned with customer value streams

Strategic goals and enterprise metrics are created andunderstood by all levels of the organization

Organizational learning is encouraged and bestpracticelessons learned information disseminated

OUTCOMES Long-term corporate leadership Better executive compensation

13 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union ViewFeel like full strategic partners in the enterpriseUnderstand market forces can cause ldquotoughrdquo decisions butwant to be in on the decisions in shaping the future

Positive contributor to the enterprise by enabling work NOTby withholding laborFeel a sense of pride in the work they help do and theproducts they help provideWork for long-run success of the enterprise not simplyshort-term job quotas

OUTCOMES Better salaries for employees Long-term job stability Fewer union conflicts HR duties shared with union

14 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Stockholder ViewDelighted with increased profitability from enhancedoperating margins and salesUnderstand that the delivery of value to the customer isthe core business objectiveEnterprise integration enables globalization and marketgrowthFinancial community values the increased operatingefficiencies and the company shares these financial gainswith the other stakeholdersResources freed up in the lean transformation are taskedwith innovating and creating growth opportunities

OUTCOMES Higher ROI

1048766 Long term growth

15 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Partner ViewFully integrated in design development and productionof the productProductions schedules are aligned and open to all in thevalue chainSupplier is assisted by his customer to achieve Leanand is appraised of potential business opportunitiesDelivers products just in time to point of useOpenly share ideas on product and processimprovement that will benefit the entire enterpriseEquitable sharing of profits throughout the enterprise

OUTCOMES Greater sales Less overhead and stock Reduced demand amplification

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
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Page 7: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

7 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Value Creation is Dynamic and Iterative

Real world is not static

Changes in stakeholder values

Changes in who are the stakeholders

8 - D Nightingale - copy 2002 Massachusetts Institute of Technology

A Value Creation Framework

Enterprises

Program

CorporateGovernment

NationalInternational

Value Phases

ValueIdentification

ValueProposition

ValueDelivery

Most lean principlesand practices havebeen focused here

Opportunities

9 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Enterprise Stakeholders

CustomersEnd Users

Shareholders

CorporateLeadership

Society Unions

Suppliers

Partners

Employees

Multi-Program

Enterprise

Business Unit

10 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer View

Value as we define it is delivered in a timely fashion evenin anticipation of our needs

Our satisfaction appears to be the focus of all oursupplierrsquos activities

We are invited to get involved early in the design process

Our supplier understands our need for low life-cycle costand superb quality

OUTCOMES More customers

Greater market share

11 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Workforce ViewI am proud to be an employee and feel my skills are valuedas a resource for the companyI enjoy coming to work everyday and understand how mywork adds value for customers

Continuous and cross-functional training helps empowerme to make decisions and create a leaner enterprise

I can get the necessary information for decision makingwhen I need it and how I need itI am rewarded both as an individual and as a team memberfor my contributions OUTCOMES

Better worker retention Fewer sickabsent days More innovation

1048766 Greater productivity

12 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Senior Leadership View

Balance needs of all stakeholders and encourage valuecreation throughout the enterprise

Create a shared vision of the enterprise with valuedefined for all stakeholders

Establish a process-based enterprise using integratedteams that are aligned with customer value streams

Strategic goals and enterprise metrics are created andunderstood by all levels of the organization

Organizational learning is encouraged and bestpracticelessons learned information disseminated

OUTCOMES Long-term corporate leadership Better executive compensation

13 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union ViewFeel like full strategic partners in the enterpriseUnderstand market forces can cause ldquotoughrdquo decisions butwant to be in on the decisions in shaping the future

Positive contributor to the enterprise by enabling work NOTby withholding laborFeel a sense of pride in the work they help do and theproducts they help provideWork for long-run success of the enterprise not simplyshort-term job quotas

OUTCOMES Better salaries for employees Long-term job stability Fewer union conflicts HR duties shared with union

14 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Stockholder ViewDelighted with increased profitability from enhancedoperating margins and salesUnderstand that the delivery of value to the customer isthe core business objectiveEnterprise integration enables globalization and marketgrowthFinancial community values the increased operatingefficiencies and the company shares these financial gainswith the other stakeholdersResources freed up in the lean transformation are taskedwith innovating and creating growth opportunities

OUTCOMES Higher ROI

1048766 Long term growth

15 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Partner ViewFully integrated in design development and productionof the productProductions schedules are aligned and open to all in thevalue chainSupplier is assisted by his customer to achieve Leanand is appraised of potential business opportunitiesDelivers products just in time to point of useOpenly share ideas on product and processimprovement that will benefit the entire enterpriseEquitable sharing of profits throughout the enterprise

OUTCOMES Greater sales Less overhead and stock Reduced demand amplification

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 8: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

8 - D Nightingale - copy 2002 Massachusetts Institute of Technology

A Value Creation Framework

Enterprises

Program

CorporateGovernment

NationalInternational

Value Phases

ValueIdentification

ValueProposition

ValueDelivery

Most lean principlesand practices havebeen focused here

Opportunities

9 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Enterprise Stakeholders

CustomersEnd Users

Shareholders

CorporateLeadership

Society Unions

Suppliers

Partners

Employees

Multi-Program

Enterprise

Business Unit

10 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer View

Value as we define it is delivered in a timely fashion evenin anticipation of our needs

Our satisfaction appears to be the focus of all oursupplierrsquos activities

We are invited to get involved early in the design process

Our supplier understands our need for low life-cycle costand superb quality

OUTCOMES More customers

Greater market share

11 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Workforce ViewI am proud to be an employee and feel my skills are valuedas a resource for the companyI enjoy coming to work everyday and understand how mywork adds value for customers

Continuous and cross-functional training helps empowerme to make decisions and create a leaner enterprise

I can get the necessary information for decision makingwhen I need it and how I need itI am rewarded both as an individual and as a team memberfor my contributions OUTCOMES

Better worker retention Fewer sickabsent days More innovation

1048766 Greater productivity

12 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Senior Leadership View

Balance needs of all stakeholders and encourage valuecreation throughout the enterprise

Create a shared vision of the enterprise with valuedefined for all stakeholders

Establish a process-based enterprise using integratedteams that are aligned with customer value streams

Strategic goals and enterprise metrics are created andunderstood by all levels of the organization

Organizational learning is encouraged and bestpracticelessons learned information disseminated

OUTCOMES Long-term corporate leadership Better executive compensation

13 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union ViewFeel like full strategic partners in the enterpriseUnderstand market forces can cause ldquotoughrdquo decisions butwant to be in on the decisions in shaping the future

Positive contributor to the enterprise by enabling work NOTby withholding laborFeel a sense of pride in the work they help do and theproducts they help provideWork for long-run success of the enterprise not simplyshort-term job quotas

OUTCOMES Better salaries for employees Long-term job stability Fewer union conflicts HR duties shared with union

14 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Stockholder ViewDelighted with increased profitability from enhancedoperating margins and salesUnderstand that the delivery of value to the customer isthe core business objectiveEnterprise integration enables globalization and marketgrowthFinancial community values the increased operatingefficiencies and the company shares these financial gainswith the other stakeholdersResources freed up in the lean transformation are taskedwith innovating and creating growth opportunities

OUTCOMES Higher ROI

1048766 Long term growth

15 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Partner ViewFully integrated in design development and productionof the productProductions schedules are aligned and open to all in thevalue chainSupplier is assisted by his customer to achieve Leanand is appraised of potential business opportunitiesDelivers products just in time to point of useOpenly share ideas on product and processimprovement that will benefit the entire enterpriseEquitable sharing of profits throughout the enterprise

OUTCOMES Greater sales Less overhead and stock Reduced demand amplification

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

  • Slide 1
  • Slide 2
  • Slide 3
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Page 9: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

9 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Enterprise Stakeholders

CustomersEnd Users

Shareholders

CorporateLeadership

Society Unions

Suppliers

Partners

Employees

Multi-Program

Enterprise

Business Unit

10 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer View

Value as we define it is delivered in a timely fashion evenin anticipation of our needs

Our satisfaction appears to be the focus of all oursupplierrsquos activities

We are invited to get involved early in the design process

Our supplier understands our need for low life-cycle costand superb quality

OUTCOMES More customers

Greater market share

11 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Workforce ViewI am proud to be an employee and feel my skills are valuedas a resource for the companyI enjoy coming to work everyday and understand how mywork adds value for customers

Continuous and cross-functional training helps empowerme to make decisions and create a leaner enterprise

I can get the necessary information for decision makingwhen I need it and how I need itI am rewarded both as an individual and as a team memberfor my contributions OUTCOMES

Better worker retention Fewer sickabsent days More innovation

1048766 Greater productivity

12 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Senior Leadership View

Balance needs of all stakeholders and encourage valuecreation throughout the enterprise

Create a shared vision of the enterprise with valuedefined for all stakeholders

Establish a process-based enterprise using integratedteams that are aligned with customer value streams

Strategic goals and enterprise metrics are created andunderstood by all levels of the organization

Organizational learning is encouraged and bestpracticelessons learned information disseminated

OUTCOMES Long-term corporate leadership Better executive compensation

13 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union ViewFeel like full strategic partners in the enterpriseUnderstand market forces can cause ldquotoughrdquo decisions butwant to be in on the decisions in shaping the future

Positive contributor to the enterprise by enabling work NOTby withholding laborFeel a sense of pride in the work they help do and theproducts they help provideWork for long-run success of the enterprise not simplyshort-term job quotas

OUTCOMES Better salaries for employees Long-term job stability Fewer union conflicts HR duties shared with union

14 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Stockholder ViewDelighted with increased profitability from enhancedoperating margins and salesUnderstand that the delivery of value to the customer isthe core business objectiveEnterprise integration enables globalization and marketgrowthFinancial community values the increased operatingefficiencies and the company shares these financial gainswith the other stakeholdersResources freed up in the lean transformation are taskedwith innovating and creating growth opportunities

OUTCOMES Higher ROI

1048766 Long term growth

15 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Partner ViewFully integrated in design development and productionof the productProductions schedules are aligned and open to all in thevalue chainSupplier is assisted by his customer to achieve Leanand is appraised of potential business opportunitiesDelivers products just in time to point of useOpenly share ideas on product and processimprovement that will benefit the entire enterpriseEquitable sharing of profits throughout the enterprise

OUTCOMES Greater sales Less overhead and stock Reduced demand amplification

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 10: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

10 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer View

Value as we define it is delivered in a timely fashion evenin anticipation of our needs

Our satisfaction appears to be the focus of all oursupplierrsquos activities

We are invited to get involved early in the design process

Our supplier understands our need for low life-cycle costand superb quality

OUTCOMES More customers

Greater market share

11 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Workforce ViewI am proud to be an employee and feel my skills are valuedas a resource for the companyI enjoy coming to work everyday and understand how mywork adds value for customers

Continuous and cross-functional training helps empowerme to make decisions and create a leaner enterprise

I can get the necessary information for decision makingwhen I need it and how I need itI am rewarded both as an individual and as a team memberfor my contributions OUTCOMES

Better worker retention Fewer sickabsent days More innovation

1048766 Greater productivity

12 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Senior Leadership View

Balance needs of all stakeholders and encourage valuecreation throughout the enterprise

Create a shared vision of the enterprise with valuedefined for all stakeholders

Establish a process-based enterprise using integratedteams that are aligned with customer value streams

Strategic goals and enterprise metrics are created andunderstood by all levels of the organization

Organizational learning is encouraged and bestpracticelessons learned information disseminated

OUTCOMES Long-term corporate leadership Better executive compensation

13 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union ViewFeel like full strategic partners in the enterpriseUnderstand market forces can cause ldquotoughrdquo decisions butwant to be in on the decisions in shaping the future

Positive contributor to the enterprise by enabling work NOTby withholding laborFeel a sense of pride in the work they help do and theproducts they help provideWork for long-run success of the enterprise not simplyshort-term job quotas

OUTCOMES Better salaries for employees Long-term job stability Fewer union conflicts HR duties shared with union

14 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Stockholder ViewDelighted with increased profitability from enhancedoperating margins and salesUnderstand that the delivery of value to the customer isthe core business objectiveEnterprise integration enables globalization and marketgrowthFinancial community values the increased operatingefficiencies and the company shares these financial gainswith the other stakeholdersResources freed up in the lean transformation are taskedwith innovating and creating growth opportunities

OUTCOMES Higher ROI

1048766 Long term growth

15 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Partner ViewFully integrated in design development and productionof the productProductions schedules are aligned and open to all in thevalue chainSupplier is assisted by his customer to achieve Leanand is appraised of potential business opportunitiesDelivers products just in time to point of useOpenly share ideas on product and processimprovement that will benefit the entire enterpriseEquitable sharing of profits throughout the enterprise

OUTCOMES Greater sales Less overhead and stock Reduced demand amplification

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 11: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

11 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Workforce ViewI am proud to be an employee and feel my skills are valuedas a resource for the companyI enjoy coming to work everyday and understand how mywork adds value for customers

Continuous and cross-functional training helps empowerme to make decisions and create a leaner enterprise

I can get the necessary information for decision makingwhen I need it and how I need itI am rewarded both as an individual and as a team memberfor my contributions OUTCOMES

Better worker retention Fewer sickabsent days More innovation

1048766 Greater productivity

12 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Senior Leadership View

Balance needs of all stakeholders and encourage valuecreation throughout the enterprise

Create a shared vision of the enterprise with valuedefined for all stakeholders

Establish a process-based enterprise using integratedteams that are aligned with customer value streams

Strategic goals and enterprise metrics are created andunderstood by all levels of the organization

Organizational learning is encouraged and bestpracticelessons learned information disseminated

OUTCOMES Long-term corporate leadership Better executive compensation

13 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union ViewFeel like full strategic partners in the enterpriseUnderstand market forces can cause ldquotoughrdquo decisions butwant to be in on the decisions in shaping the future

Positive contributor to the enterprise by enabling work NOTby withholding laborFeel a sense of pride in the work they help do and theproducts they help provideWork for long-run success of the enterprise not simplyshort-term job quotas

OUTCOMES Better salaries for employees Long-term job stability Fewer union conflicts HR duties shared with union

14 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Stockholder ViewDelighted with increased profitability from enhancedoperating margins and salesUnderstand that the delivery of value to the customer isthe core business objectiveEnterprise integration enables globalization and marketgrowthFinancial community values the increased operatingefficiencies and the company shares these financial gainswith the other stakeholdersResources freed up in the lean transformation are taskedwith innovating and creating growth opportunities

OUTCOMES Higher ROI

1048766 Long term growth

15 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Partner ViewFully integrated in design development and productionof the productProductions schedules are aligned and open to all in thevalue chainSupplier is assisted by his customer to achieve Leanand is appraised of potential business opportunitiesDelivers products just in time to point of useOpenly share ideas on product and processimprovement that will benefit the entire enterpriseEquitable sharing of profits throughout the enterprise

OUTCOMES Greater sales Less overhead and stock Reduced demand amplification

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

  • Slide 1
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Page 12: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

12 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Senior Leadership View

Balance needs of all stakeholders and encourage valuecreation throughout the enterprise

Create a shared vision of the enterprise with valuedefined for all stakeholders

Establish a process-based enterprise using integratedteams that are aligned with customer value streams

Strategic goals and enterprise metrics are created andunderstood by all levels of the organization

Organizational learning is encouraged and bestpracticelessons learned information disseminated

OUTCOMES Long-term corporate leadership Better executive compensation

13 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union ViewFeel like full strategic partners in the enterpriseUnderstand market forces can cause ldquotoughrdquo decisions butwant to be in on the decisions in shaping the future

Positive contributor to the enterprise by enabling work NOTby withholding laborFeel a sense of pride in the work they help do and theproducts they help provideWork for long-run success of the enterprise not simplyshort-term job quotas

OUTCOMES Better salaries for employees Long-term job stability Fewer union conflicts HR duties shared with union

14 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Stockholder ViewDelighted with increased profitability from enhancedoperating margins and salesUnderstand that the delivery of value to the customer isthe core business objectiveEnterprise integration enables globalization and marketgrowthFinancial community values the increased operatingefficiencies and the company shares these financial gainswith the other stakeholdersResources freed up in the lean transformation are taskedwith innovating and creating growth opportunities

OUTCOMES Higher ROI

1048766 Long term growth

15 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Partner ViewFully integrated in design development and productionof the productProductions schedules are aligned and open to all in thevalue chainSupplier is assisted by his customer to achieve Leanand is appraised of potential business opportunitiesDelivers products just in time to point of useOpenly share ideas on product and processimprovement that will benefit the entire enterpriseEquitable sharing of profits throughout the enterprise

OUTCOMES Greater sales Less overhead and stock Reduced demand amplification

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 13: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

13 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union ViewFeel like full strategic partners in the enterpriseUnderstand market forces can cause ldquotoughrdquo decisions butwant to be in on the decisions in shaping the future

Positive contributor to the enterprise by enabling work NOTby withholding laborFeel a sense of pride in the work they help do and theproducts they help provideWork for long-run success of the enterprise not simplyshort-term job quotas

OUTCOMES Better salaries for employees Long-term job stability Fewer union conflicts HR duties shared with union

14 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Stockholder ViewDelighted with increased profitability from enhancedoperating margins and salesUnderstand that the delivery of value to the customer isthe core business objectiveEnterprise integration enables globalization and marketgrowthFinancial community values the increased operatingefficiencies and the company shares these financial gainswith the other stakeholdersResources freed up in the lean transformation are taskedwith innovating and creating growth opportunities

OUTCOMES Higher ROI

1048766 Long term growth

15 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Partner ViewFully integrated in design development and productionof the productProductions schedules are aligned and open to all in thevalue chainSupplier is assisted by his customer to achieve Leanand is appraised of potential business opportunitiesDelivers products just in time to point of useOpenly share ideas on product and processimprovement that will benefit the entire enterpriseEquitable sharing of profits throughout the enterprise

OUTCOMES Greater sales Less overhead and stock Reduced demand amplification

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
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Page 14: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

14 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Stockholder ViewDelighted with increased profitability from enhancedoperating margins and salesUnderstand that the delivery of value to the customer isthe core business objectiveEnterprise integration enables globalization and marketgrowthFinancial community values the increased operatingefficiencies and the company shares these financial gainswith the other stakeholdersResources freed up in the lean transformation are taskedwith innovating and creating growth opportunities

OUTCOMES Higher ROI

1048766 Long term growth

15 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Partner ViewFully integrated in design development and productionof the productProductions schedules are aligned and open to all in thevalue chainSupplier is assisted by his customer to achieve Leanand is appraised of potential business opportunitiesDelivers products just in time to point of useOpenly share ideas on product and processimprovement that will benefit the entire enterpriseEquitable sharing of profits throughout the enterprise

OUTCOMES Greater sales Less overhead and stock Reduced demand amplification

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 15: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

15 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Partner ViewFully integrated in design development and productionof the productProductions schedules are aligned and open to all in thevalue chainSupplier is assisted by his customer to achieve Leanand is appraised of potential business opportunitiesDelivers products just in time to point of useOpenly share ideas on product and processimprovement that will benefit the entire enterpriseEquitable sharing of profits throughout the enterprise

OUTCOMES Greater sales Less overhead and stock Reduced demand amplification

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 16: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

16 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal ViewPleased to have this organization in their community

The organization provides jobs and participates in theimprovement of the community

The environment is considered important to the organization

The local society is willing to provide infrastructure support tosustain the organizationPartnership between organization and society makes thecommunity a desirable place to live

Long term partnership Improves local economy Increased local societal well-being

OUTCOMES

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 17: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

17 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Lean Enterprise Value For All StakeholdersDelivers Results

LeanEnterprise

SatisfiedStakeholders

Strategicoutcomes

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 18: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

18 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS INTERESTS IN AN ENTERPRISESustainability ofthe EnterpriseShare Price inthe MarketSustainability of the EnterpriseResponsivenessto ConcernsSustainbility ofthe EnterpriseExpansion in Em-ployment Opport

Growth inMarket ShareGrowth inProfitsShare inProfitsQuality inProductsGrowth inMarket Share

Job Security

Growth inProfitsFinancialRatios

Job Security

Value inProducts

Fair Pricing

Tax Pay-ments

Expansion intoNew MarketsManagement ofCorporationQuality of WorkEnvironmentInnovation in ProductsOn-Time AcctsReceivable

Quality of WorkEnvironment

Innovation in ProductsInformation onCorporate Affairs

Information Sharing

Quality in OverallService SupportEarly DesignInvolvement

Externalities

Goodwill ofCorporationGoodManagementOn-TimeDeliveriesInformationSharing

CorporateCitizenship

Corporation

Shareholders

Employees

Customers

Suppliers

SocietyCommu-nityGovernment

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 19: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

19 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ValuesContributions

STAKE HOLDERS CONTRIBUTIONS TO AN ENTERPRISE

Corporation

Shareholders

Employees

Customers

SocietyCommu-nityGovernment

Suppliers

Capital Facilities

Financial Fore-castingAnalysis

LabourServiceExpertise

Money

Products (PartsRaw Materials)

Manpower

Directionand Strategy

Capital

IdeasInnovations

Drive andCompetition

DesignInput

Quality ofLife

LegalEntity

Feedbackon Value

CorporateCulture

Feedback

IdeasInnovat

Services

ManagementExpertise

DesignSpecifications

Brand Recogni-tion

Policies

Inter-FunctionalIntergration

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 20: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

20 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Customer Value

Includes Acquisition Community End User and System Beneficiary

Function to Requirements

Reliability

Availability

Product Performance

Defects

Failure Rate MTBF

Responsiveness

Early Involvement

Quality of Support

Open Communications

Trust

Risk Sharing

Benefit Sharing

Viability of Enterprise

Product Development Cost

Acquisition Cost

Operating Cost

Support Cost

Retirement Cost

Retention of Resale Value

Order Lead Time

Product Development Time

MaintenanceRepairOverhaul Time

On-Time Delivery

Just in Time Capability

Product ServiceQuality

Relationshipwith

Corporation

Cost ofOwnership

CycleTime

CUSTOMERSATISFACTION

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 21: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

21 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Shareholder ValueEarningsShare

Financial Ratios

Corporate Profit

Share Price

Bond Interest Rate

Corporate Debt

Corporate Equity

Bond Rating

Share Rating

Barriers to Entry

Market ShareCompetitors

SubstitutesBranding

RampD Investment

New Product Successes

Track Record

Vision Expression

Respect (internal and external)

Perception of Ability to Perform

Information Availability

Goodwill

Reputation

Regulatory Compliance

Return

Risk

MarketPosition

GrowthPotential

ExecutiveLeadership

ExternalRelations

SHAREHOLDERSATISFACTION

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 22: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

22 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Supplier Value

Early Involvement (design development production)

ProductProcess Improvement

Market Information

Demand Information

Design Information

Production Information

TrainingAssistance with Process Improvement

Supplier Certification

Information Sharing

Technology Sharing

Viability of Enterprise

Long Term Relationship

Corporations Market Reputation

Fair Pricing

Risk Sharing

Equitable Benefit Sharing

On-Time Accounts Receivable

Growth in Market Share

Relationshipwith

Corporation

Financial

SUPPLIERSATISFACTION

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 23: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

23 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Employee Value

Company ReputationPersonal Pride

Employee Empowerment

Individual

Team

Lost Time Incident Rate

Salary

Benefits

Bonus

Skills are valued

Safety

EnvironmentOSHA

Ergonomics

Good Management Relations

Timely Communications

Two-way Communications

Cool place to work

Job Security

Training

Potential for Career Advancement

Employability

Community Relations

Quality of Life

Compensation

WorkEnvironment

Career

ExternalFactors

EMPLOYEESATISFACTION

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 24: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

24 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Societal Value

Corporate Tax on Profits

Environmentally Friendly Practices

Property Tax

Income Tax of Employees

Local Sales Tax

Suppliers

Supporting Commerce

Reduction of Emissions

Waste Reduction

Tax Revenue

Charitable Contributions

Secondary and Tertiary Industry

Job Potential

Job Security

Voluntary Efforts

Quality of Work Environment

Adherence to Regulations

Universities

Professional Societies

Industry Associations

Financial

EconomicAttractiveness

of Industry

CorporateCitizenship

AffiliatedOrganization

SOCIETALSATISFACTION

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 25: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

25 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Union Value

Contribution to Long-term Corporate Success

Headcount Protection

Position ProtectionJob Security

Compensation

Benefits

Safety

Job Classifications

Seniority Rights

Sharing in Decision Making

Instill Sense of Pride in Workforce

Strike Threat Capability

Encourage Involvement in Innovation

Union Teaming with Corporate Leadership

Employment

Influence

PoliticalAction

Committees

UNIONSATISFACTION

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 26: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

26 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Corporate Value

New Product DevelopmentNew Market Development

RevenueExpenses

Stock ratingBond rating

Market ShareBarriers to Entry

CompetitionSubstitutes

Branding

Contribution to Innovation

Productivity

TurnoverCost (Salaries amp Benefits)

Safety

SickAbsent daysLoyalty

Customer satisfactionLoyalty

SalesTimely Accounts Receivable

High Quality

Low Cost

Timely Delivery

Fewer Conflicts

Infrastructure Support

Long Term Partnership

ProfitsGrowth in profits

Other financial ratiosCash flowAbility to raise capital

Market Position

Growth Potential

Continuous Improvement

Knowledge Management

Employees

Customers

Suppliers

Unions

Society

Financia

Sustainability

Stakeholder

PoliticalPublic

CORPORATESATISFACTION

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 27: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

27 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder ____________

High

CurrentPerformance

Low

Low High

Relative Importance

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 28: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 29: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

28 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Customer

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Customer Value

bullProductService Quality

bullRelationship with Corporation

bullCost of Ownership

bullCycle Time

Cost OfOwnership

ProductServiceQuality

Relationshipwith Corp

CycleTime

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 30: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

30 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder ValuebullReturnbullRiskbullMarket Position

bullGrowth PotentialbullExecutive LeadershipbullExternal Relations

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 31: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

31 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Shareholder

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Shareholder Value

bullMarket PositionbullExecutive Leadership

bullReturnbullRisk

bullGrowth Potential

bullExternal Relations

ExternalRelations

Risk

Return

ExecutiveLeadership

MarketPosition

GrowthPotential

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 32: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

32 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 33: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

33 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Supplier

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Supplier ValuebullRelationship with CorporationbullFinancial

Relationshipwith Corp

Financial

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 34: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

34 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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Page 35: Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1 - D. Nightingale - © 2002 Massachusetts Institute of Technology.

35 - D Nightingale - copy 2002 Massachusetts Institute of Technology

Stakeholder Union

High

CurrentPerformance

Low

Low HighRelative Importance

Major Factors Contributing to Union Value

bullEmployment

bullPower

Employment

Power

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