VA New Design Practices Presentation.pdf

8/14/2019 VA New Design Practices Presentation.pdf

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-ad agencyi wanted to represent an agency from my home stateThey are located in Minneapolis, Minnesota


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-this ad agency started in 1935 by printing executive Alfred Colle-then in 1936 Kirk McVoy joined company-thats how they got the name Colle and McCoy-now they have over 200 employees-known to modernize brands iconic brands


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-here are some of their clients-also did work for IBM, TCF, GE, 3M, and General Mills


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We believe creativity has the power to transformbehaviors, people, communities and business.

We deliver human solutions that encouragedeeper, more personal brand connections.

We embrace new ways to create momentumand drive growth.

We modernize brands.

-motto


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-other than typical branding and advertising work for top name clients, they help with soc ial design and advocacy campaigns for non prot organizations-I will show you 2 of their social campaigns-the rst one was for Pedal MN


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-Pedal MN-goal was positioning minnesota as the bike-friendly state-even though Minnesota is known for being a great place to ride your bike and for having amazing bike trails, there were still a lot of people who were intimidated by biking-challenge was to create an enduring platform that would inspire and mobilize new and infrequent ibkers to get out and ride more often-and also to create a hub for all things biking for the state-wanted to have bikers be informed


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-here is their logo they came up with-they wanted it bright and colorful-also friendly and inviting just like how they want Minnesota to be for their bikers

-on bottom are some of their navigation icons for their website and mobile apps


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-website-hub of campaign-connects bikers to all biking things in minnesota-responsive web design, which is a nice feature for bikers, since they like being on the go


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-tune-up stations-contain friendly biking tips, tools, maps, and an air compressor-every saturday throughout the campaign, professional bike mechanics were there to help


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https://vimeo.com/70592069

-GPS Enabled Tune Up Bike
https://vimeo.com/70592069https://vimeo.com/70592069


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-posters were to help reach out to new and infrequent riders to encourage them to get out and ride


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-also made t-shirt designs, and had the public on social media vote on them


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-also worked for the non prot organization The Recreational Boating and Fishing Foundation-wants to increase participation in shing, boating, and aquatic resources


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-shing licensing sales and participants have also had a steady decline-Colle and McVoy were asked to modernized the campaign take my shing


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-old and new logo-wanted it to be more exciting


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-new website and app


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-app helps boaters informed on nding public boat ramp access points


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-Time Square ad-clever way to urge people to get away from all of the insanity around them, and go visit the outdoors


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-also played around with ads and how their presented in magazines-really unexpected and grab your attention


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-did these hand outs-when people attended shing and boating shows, they handed out a day on the water prescriptions-it was a way to have people cast their reels more often

VA New Design Practices Presentation.pdf

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Transcript of VA New Design Practices Presentation.pdf