V SHOP Final
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Transcript of V SHOP Final
8/8/2019 V SHOP Final
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ZIA UREHMAN
RIAZ UDDIN
ABIDULLAH
NIGAR
SAIF
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INTRODUCTIONBUSINESS NAME: V-SHOP
BUSINESS TYPE: RETAILERS
LOCATION: PHASE-3 CHOWK NEAR BOARD BAZAR.
PRODUCT LINE : VEGETABLES AND FRUITS.
START UP CAPITAL: Rs.20, 000, 00.
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MARKETTING PLAN
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SWOT ANALYSISSTRENGTHS:
Packaging.
Producing vegetables and fruits on our own fields.
Dripping water system for fruit and vegetables
Online service.
Home delivery.
Quality.
More than 20 years experience.
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WEAKNESSES:
New in market, less customers.
High services expenses.
Less profit margins.Car parking space.
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Opportunities a nd F uture pl a ns :
Expand of business to other cities and countries.
Introducing a vegetable-resort.(Local foods and local chefs)
Export to other countries .
Addition of poultry.
Opening a vegetable mart on some other proper location.
providing tin-packed vegetables and fruits.
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THREATS
Competitors.
New firms entering in market.
Environmental factors.
Existing firms with improved strategies.
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F OUR P SPROMOTION:
Print media.
Stalls at different arcades like Jan's, Avon, etc.
Bill boards.
Through SMS.Cost: 1,50,000.
Electronic media.
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PLACEMENT :
Jamraud road.
Hayatabad.
Defense area.
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P RICING:
The price will be charged according to the
market prices.
Packaging prices will be charged additional .
Home delivery charges ,will be imposed distance
wise.
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PRODUCTS
All fresh fruits and vegetab les.
PACKAGING:
P lastic, Chinese paper..and paper bags.
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OBJECTIVES.Q uite difficu lt to buy in rainy days.
Clean and fresh and packed goods.
Cooperative and civi lized staff
Reasonab le price.
Relax and safe buying environment.
Varieties of products regard less the season
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CONTINUED .The specific aim of our products in the market place
is to capture the entire market in such a way as
nestle products and wall-mart have captured through
providing healthy products at reasonable price and
that our mark become a symbol for credibility.
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Area(investment)
Amount(in Pak. Rs.)
Specification
Purchase of vehicle
(for transportation of goods)
8,00,000 And model Shahzore
Security 5,00,000 Operating center
Products ± purchase 50,000 Business Goods
Ac. Installation 3,00,000 Equipment costs
1st month salary 40,000 Hired labors
Advertisement expense 1,50,000 Promotional expense
Decoration + Furnishing expense 1,00,000 Entire operating center
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INCOME STATEMENT
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CASH FL OW
1) Sales-revenues Year. 1 Year . 2 Year . 3180,000 280,000 300,000
2) Cost of goods so ld 90,000 90,000 190,000
3) Gross profit 110,000 150,000 190,000
4) Marketing cost 50,000 35,000 27,000
Net profit 60,000 115,000 163,000
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MANAGERIA L HIRARCHYZia urehman± BBA (management) ± Expert in
convincing other.
Abid ullah± BBA (Marketing) ± Dealing expertise
Saif± BBA (Finance) ± Expert in accounting.
Riaz ± BBA (HR) ± Expert in analyzing.Nigar . BBA(finance and HR).
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Graphical representation of sales
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