V guard synopsis
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SYNOPSIS
SUBMITTED BYDONY JOSE
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V-GUARD INDUSTRIES LTD
INTRODUCTION TO THE STUDY
The organisational study was undertaken to study the department functions of
V- Guard Industries Ltd. Established in the year 1977, from the vision of one
man, Mr Kochouseph Chittilapilly. V-Guard’s product range deals into various
ranges of products which cater the requirements of consumer durable industry,
agriculture and construction sectors of the country. The aim of the study
conducted in V- Guard is to acquire practical knowledge of the application of
management theories in the functioning of the organization.
INDUSTRIAL PROFILE
The electrical equipment industry comprises several products such as
transformers, switchgears, motors and control equipment. The main buyers of
electrical equipment are power utilities. A typical electric equipment
component has a life of 20-25 years; hence, replacement demand would
incrementally add to the growth opportunities. The raw material cost of
electrical equipment manufacturers is estimated at 50-60% of sales. Primary
raw materials include copper, aluminium and steel. A few large players
dominate the electrical equipment industry. However, several other small and
medium-sized players too specialise in specific product lines. In addition, there
has been substantial competition from Chinese equipment’s manufacturers
especially in the high voltage category.
COMPANY PROFILE
V-Guard Industries Ltd. (VGIL), founded in 1977 was promoted by Mr
Kochouseph Chittilappilly. In November 15, 2001 the Company was converted
into a private limited company and again got converted into a public limited
company on August 1, 2007. The company mainly operates in three divisions,
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V-GUARD INDUSTRIES LTD
which are electronics (manufacturing voltage stabilisers, UPS and digital home
UPS), electrical/ electro-mechanical products (for PVC insulated cables,
pumps, water heaters, fans and LT power and control cables) and others (solar
water heaters, gas water heaters, water level controller, windmill energy
etc).V-Guard Industries Ltd has crossed a gross turnover of Rs.1000 crores for
the financial year 2011-12. V-Guard has employee strength of more than 1300
and over 5500 indirect employees. Also it has 230 distributors and service
centres and above 9500 retailers and 50 million customers.
PROMOTERS OF V-GUARD
Mr Kochouseph Chittilapilly
Ms Sheela Kochouseph
BOARD OF DIRECTORS
Managing Director: Mr Mithun Chittilapilly
Joint Managing Director: Dr. George Sleeba
Chairman : PGR Prasad
Vice chairman : Mr Kochouseph Chittilapilly
Independent Directors : A. Mr C J George
B. Mr AK Nair
VISION
“Let us endeavour to make v guard a trusted household name.”
MISSION
1. To offer a range of products at affordable prices, which add to
comfort of life through saving in manual labour time and energy or for
entertainment .
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V-GUARD INDUSTRIES LTD
2. To make their products meet international quality standards and provide
trouble free performance.
3. To adopt designs, which support timely brand efficient post sales service.
4. To continuously innovate and add value to their products, if needed with
technical collaboration.
V – GUARD PRODUCTS
Stabilizer
Pump
Three phase pump
Water Heater
Cable
Switchgear
Induction Cook Top
LT Cable
Solar Water Heater
Digital UPS ,Battery & Trolley
UPS – online UPS & offline
Fan
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V-GUARD INDUSTRIES LTD
ORGANISATIONAL STRUCTURE
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V-GUARD INDUSTRIES LTD
DEPARTMENTS
1. Supply Chain Management
2. Electronic and new project
3. Electro Mechanical Division
4. Systems Division
5. Corporate Communication
6. Mechanical and Electrical
7. Finance Department
8. Human Resource Department
9. Marketing Department
10. Customer Service
SWOT ANALYSIS
STRENGTH
1. Company’s presence in the industry for around three decades.
2. Strong dealer network.
4. Research and developmental capabilities.
5. Competent human resources.
WEAKNESS
1. High dependence on south Indian market for products.
2. Excessive dependence on copper as it is the primary raw material for
cable business segment of V-Guard.
3. Seasonal demand for the products.
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V-GUARD INDUSTRIES LTD
OPPORTUNITY
1. Growing middle class consumption in India.
2. Unexploited rural market.
3. Lower penetration level of white goods.
4. International market.
THREAT
1. Huge presence of unorganized market
2. Volatility of raw material prices
3. Economic slowdown.
CONCLUSION
V guard industries are the major company of producing consumer durables and
also a company having high goodwill. Now the company is running
successfully. The earnest effort of the management and the willing co-
operation of the workers put it on track successfully. Now the company is
really in the developed stage and is also moving ahead to import its products.
The company is strived to achieve an established position and reputation
through its various marketing strategies. The dedicated corporate social
responsibility that the company has towards the society and the employees
makes V-guard to have a good brand image.
The company is also working hard to achieve its vision “let us
endeavour to make V-Guard a trusted household name” and as per their effort
put on it will achieve its vision one day.
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V-GUARD INDUSTRIES LTD
GUIDES DETAILS
Name: Mr John Mathew Sebastian
Designation: Senior Human Resource Officer
E-mail address: [email protected]
Contact Number: 9746377000
ACTIVITY SCHEDULE
No. Activity name Period of
work
Support required
1. Preliminary organisation study 1 week &3 days Organisation Guide
2. Department Study 2 week Department Heads
and employees
3. Individual analysis (Competitors,
Product comparisons, distribution
channels, Corporate Social
Responsibility etc.)
5 Days Nil
4. Final Report Preparation 3 Days Nil
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