UXSG Conference 2013 Welcome
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Welcome
Photo of Singapore skyline courtesy of John Heng
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INTRODUCTION
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We are a group of professionals who are passionate about User Experience Design, and dedicate our personal time to contribute the community.
VOLUNTEER TEAM
Raven ChaiFounder & Principal Consultant, UX Consulting
Hong Khai SengUser Experience Designer & Educator, Republic Polytechnic
Shah WidjajaFounder & Principal Consultant, Nmbl Consulting
Thye Chuan TanWeb Designer,Independent Freelancer
Wei Meng LeeWeb Developer, Tinkerbox Studios Pte Ltd
Lim Chee KoonLecturer & Course Manager, Temasek Polytechnic
Michael OngMobile & UX Lead, iProperty Group
Wang KaisenAVP, Group Customer Experience, OCBC
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UXSG is community initiative to create a platform to connect UX professionals across disciplines and cultures. It is a platform
made for and by UX professionals to foster stronger professional collaborations and personal friendships.
ABOUT US
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Create the first UX Conference in Singapore
• To connect UX professionals across disciplines and cultures
• To establish links to other professional networks
• To foster professional and personal relationships
OBJECTIVES
Values
Openness EmbraceAlteration
Diversity
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By organising this conference, we hope to achieve the following outcome:
• Raise not only the awareness, but the standard of the design practices in Singapore by exposing attendees to world-class UX practitioners with their presentations and workshops.
• To help Singapore as a country to establish presence among the global UX conferences as part of the global movement.
• Provide an opportunity for product managers, designers, senior executives and startups to tap on global experts to drive product & service innovation.
OUTCOME
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LOGISTICS
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CONFERENCE VENUE
PRESENTATIONS
WORKSHOPS
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THE STAR GALLERY
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WIFI
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NETWORKING
Our maiden attempt to help attendees connect with each other easily
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WIFI/groups/uxsingapore/ @uxsingapore | #uxsg
/groups/uxsingapore
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WIFI
Refrain from using the following applications:
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COLLABORATION
Someone threw us an idea...
Is collaborative notes taking in conferences a possibility?
Are people willing to share their notes selflessly?
If yes to both questions, can this activity occurs organically?
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LUNCH EXPERIENCE
Choose your grouping for both day
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THIS EVENT IS ONLY POSSIBLE
BECAUSE OF...
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OUR SPEAKERS
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SPONSORS
Enjoy 20% discount: UXSG
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SPONSORS
Interactive Poster Booth
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SPONSORS
Demo Booth + 3 free
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SPONSORS
Demo Booth + 100 free credits
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SPONSORS
Demo Booth on Eye Tracker
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PARTNERS
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TOTAL ATTENDEES: 275
1%3%3%
5%
17%
71%
South / East Asia
Oceania
Europe
North America
Southeast Asia
Singapore
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WHERE THEY ARE FROM
Singapore
Southeast Asia
Singapore
196
Malaysia
18
Indonesia
10
Philippines
18
China
4
Hong Kong
4
Taiwan
2
Japan
2
India
2
United States
4
Australia
6
New Zealand
2
United Kingdom
3
Ukraine
3
Netherlands
1
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Day 1 - Collaboration through Diversity
• Our key message is to encourage people to learn to work with others, respect others’ professions, be collaborative for the greater good.
• Likewise, we hope our sponsors & partners demonstrate similar values towards their competitors and refrain from “hard-selling” products or services.
Day 2 - Bridging Insights into Design
• Our key message is to advocate organisations and practitioners to make effort to extract customer insights to drive key design decisions.
• As organiser, we hope to understand the attendees’ needs and goals for attending UXSG conference through the interactions and dialogue (conference mobile app, surveys, informal discussion, lunch-time sharing etc)
CONFERENCE THEMES
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COLLABORATION THROUGH DIVERSITY
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COLLABORATION THROUGH DIVERSITY
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BRIDGING INSIGHTS INTO DESIGN
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BRIDGING INSIGHTS INTO DESIGN
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WORKSHOP VENUE
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AFTER CONFERENCE DRINKS
27 & 28 June
Morganfield’sMorganfield's™ combines two of life's great passions: music and food. Inspired by the coming
together of soulful blues music and traditional American barbeque.
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1ST SPEAKER
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Welcome Back
Photo of Singapore skyline courtesy of John Heng
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WE ARE LEARNING• Adjusted the seats -‐ Thank you The Star team :)
• Hiccups with one of the lunch groupings
• Sitting with your colleagues during lunch, what???
• Signage for workshop studio rooms
• Charging station at the back row
• Why we don’t allow to swap conference pass?
• (No) Exchange of your workshop selections
• Be patient with our student volunteers
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UXSG VOLUNTEERS
THANK YOU!!!
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EXHIBITION BOOTHS
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MICHAEL - YOUR COFFEE ROCKS!
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THE BEST WIFI PEOPLE IN TOWN
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BART
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MY SISTER & BEST FRIEND
IS AMONG YOU GUYS!
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UX in Singapore?
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Background
712.4 sq km5 million residents
Average Temperature = 31.9 °C
Tropical weather all year round,and the island is crowded with people
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Economy Focus
To turn Singapore into a leading centre for contemporary design in Asia.Extracts from of4icial report, The “Design Singapore” Initiative
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Singapore’s Vision
“A global cultural and business hub for the design
of products, content, and services, where design
consciousness and creativity permeated all aspects
of work, home and recreation”.
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Slide 51
Evolution of Design in Singapore
FocusBefore 1995
Industrial Design
Architectural, Industrial Design, Product Manufacturing
2001 Web Programming
Programming,Graphic Design,Interactive Web
2007Usability Engineering
Testing,Evaluation
2012Experience Design
Multi-‐Channel Design
Interaction Design
Service Design
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Employment in Design Sector
Region 1
0 12500 25000 37500 50000
2000
2005
2008
Year
25,000
33,000
41,600
Employment by the Design sector has been growing at 6.9% per annum, which is higher than the national growth of 4.2%
Extracts from “Strategic Blueprint of the DesignSingapore Initiative”
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How is our Design Sector segregated?
31%
26%3%
40%
Place MakingEnvironmental Design
Object MakingIndustrial, Product,Fashion Design
Image MakingVisual Communication Design
Software DesignWeb, Mobile and Applications
Extracts from “Strategic Blueprint of the DesignSingapore Initiative”
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Where is the UX Work?
Logistics
Technology
Telecommunications
Service Industry
Public Sector
Banking
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What are the types of UX work?
Consistent demand on UX expertise for:
‣Corporate, eCommerce, Transactional Websites and Intranets
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What are the types of UX work?
Rapid Growth on the demand for better user experience for Mobile Apps
The genuine opportunities are good, useful B2B mobile apps but not many people are doing that at the moment.
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What are the types of UX work?
Gradual interest for various industry sectors on:
‣Retail Experience and Service Design
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What are the types of UX work?
Unsure on the demand for Paid Workshops on UX topics
Many designers seems to think that everything can be self-‐learned, why bother pay to learn from someone else...
?
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It’s not about
Yours vs Mine event
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UX IN ASIA11
User Friendly China
9
UX Taiwan Summit
6
UXSG Conference
5
HCD Net Japan
2
UX Hong Kong
Month
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UXPA ASIA TEAM
Jill Shih(Taiwan)
Raven Chai(Singapore)
Jason Huang(China)
Michael Lai(Hong Kong)
Daniel Szuc(Hong Kong)
Li Yu-Hsiu(Taiwan)
Hsin Eu(Taiwan)
Toyohiro Kanayama(Japan)
Masaaki Kurosu(Japan)
Josephine Wong(Hong Kong)
Noriko Osaka(Japan)
Richard Tsai(Taiwan)
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Connec&ng with Local UX Communi&es
Conduct knowledge exchange Provide pla6orm to connect
Connected -‐-‐>
China Hong Kong Japan Taiwan Singapore
Mul:ple Local Communi:es,
but yet to connect
Korea
Vietnam
Signs of a growing community locally
India
Thailand Philippines Malaysia Indonesia
-‐-‐>
-‐-‐>
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Concept & Model of UXPA Asia
Role of UXPA AsiaA bridge to connect the local
communi2es in Asia
Facilitate & Support
Local UX Communi:es
Industrial & Domains
Business Organisa:ons
Academia Government & Poli:cs
Share & Collaborate Mentor & Innovate Standards & Guidelines Influence & Change
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Adapt Global Best Practices
for Local Context
Think Globally Connect Locally
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WHAT’S NEXT?
Let’s Start a Dialogue
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1ST SPEAKER
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SPEAKERS PROFILE
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2ND SPEAKER
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SPEAKERS PROFILE
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TEA BREAK
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PRIZE WINNERS
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OUR PRIZE WINNERS
Very First ticket holder 19 Mar 2013 Leila MinHua Chow XM Asia Singapore
Last ticket holder during Early Bird Sales
30 Apr 2013 at 23:49 hrs
Yogesh Tadwalkar Mind Lens Singapore
Most number of group registrations 8 tickets Rodney John de Souza NCS Pte Ltd Singapore
First ticket holder during Regular Ticket Sales 8 May 2013 Nathan Raward Appliances Online Malaysia
Very Last ticket holder 17 Jun 2013 at 23:09 hrs
Erich Christian Elkins Temasek Polytechnic Philippines
Attendee(s) who travelled the furthest 29 Apr 2013 Anna Voloshyna KoloGlobal Taiwan
+
5 Free Testing Credits 1 Free Book
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OUR PRIZE WINNERS
#1 local ticket holder 27 Mar 2013 Samantha Lorraine Chan Freelance Singapore
#2 local ticket holder 1 Apr 2013 Linus Lim URA Singapore
#3 local ticket holder 3 Apr 2013 Anton Korshunov Expedia Singapore
#1 overseas ticket holder 29 Mar 2013 Suzen Lim Air Asia Malaysia
#2 overseas ticket holder 3 Apr 2013 Brian Sahagun Chikka Philippines Inc. Philippines
#3 overseas ticket holder 8 Apr 2013 Eileen Tsai Taiwan Design Center Taiwan
+
5 Free Testing Credits 1 Free Book
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TOP 3 PRIZES
Most number of registrations from an organisation outside of Singapore
9 tickets on 23 Apr 2013 Bit Santos Sulit.com.ph Philippines
Most number of registrations from an organisation since sales started
15 tickets since 24 Apr 2013 Jonathan Lee IDA Singapore
The First group ticket purchase 5 tickets on 7 May 2013 Kiat Lim Pixel & Onion Singapore
+
5 Free Testing Credits 1 Free Book
+
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3RD SPEAKER
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SPEAKERS PROFILE
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4TH SPEAKER
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SPEAKERS PROFILE
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DON’T WORRY
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A LOCAL STORY TO SHARE
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GIFTS FOR SPEAKERS
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GROUP PHOTOSHOOT
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LUNCH GROUPING