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Uxbasis – A Hello Group Presentation
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brings you a presentation
Hello presents
2 | Presenting UXBASIS | 26.09.2010
Hello my name is…
3 | Presenting UXBASIS | 26.09.2010
We are Hello
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So what is it all about?
User Experience is…
UXBASIS
• User experience is in the design, the visual experience.• It’s in the functionality, how the product works• It’s in the wants & needs of the users, and how successfully those are met • User experience is everywhere
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UXBASIS
• Drawing a tractor for my son• I wanted to ensure the quality was tip top so I added additional features• Adding a chimney to it my son believed it to be a train
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UXBASIS
• By not knowing my audience well enough my added work was more harm than good• Had I known which elements identify a tractor for him and which doesn’t this would have been avoided• This scenario happens in the design world all the time and wastes time and money
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Introducing UXBASIS?
User Experience is everything
UXBASIS
• Today everything is about user experience • Because of this we at Hello group created UXBASIS• UXBASIS was created as a means for our clients to improve their users experience.
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How did we get here?
Introducing UXBASIS
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Introducing UXBASIS UXBASIS
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Tailor the UX process to your project needs
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UXBASIS
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Business Intelligence UXBASIS
Client focused information gathering
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Stakeholder Interviews UXBASIS
• Interview key decision makers one-on-one• Focus is on overall deliverables• Aim is to form a thorough final brief
• Conclude with a Concept model to add value
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Competitor Analysis UXBASIS
• Identifies best practice in competing products• Focus is on what works and what doesn’t• Aim is to identify popular solutions
• Can be used to solve issues during design phase
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Analysis UXBASIS
User focused information gathering
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User Interviews UXBASIS
• One-on-one interviews with members of user group• Focus is on the users feelings towards the product• Aim is to get to know the users wants and needs
• More qualitative information can be gained through non-verbal clues
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Personas UXBASIS
• In-depth descriptions of fictional characters• Focus is on identifying common traits with users• Aim is to cover user behavior, attitude, skills and goals
• Can later be used during testing to ensure appropriate recruitment
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Persona example
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Collaborative Workshops UXBASIS
• Meeting with stakeholders to explore ideas• Focus is on concept, direction and content of product• Aim is to come up with more innovative solutions
• Can identify business goals not previously mentioned
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Card Sorting UXBASIS
• Held with users or stakeholders to create the structure• Focus is on content and the information structure• Aim is to create groupings that make sense to all
• Can be held as open or closed card sorting
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22 | Presenting UXBASIS | 26.09.2010
Concept Model UXBASIS
• Provides an overview of possible product elements• Focus is the user wants/needs and the business goals• Aim is to create an overview map everyone can understand
• Ideally created early and then edited throughout the process
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Concept model example
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Concept model example
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Structure UXBASIS
Developing the information framework
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User Journeys UXBASIS
• User path to their goal in the product is defined• Focus is on user’s tasks, behavior and challenges• Aim is a tool from which the information structure can be
generated
• Useful with complex structures and multiple users
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User Journeys UXBASIS
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Site Structure Diagram UXBASIS
• Overview of the architecture, conveys the structure• Focus is on the information structure of the product• Aim is a tool that clarifies the scope and structure
• Can be created early in the process and then reworked as new information appears
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User Journeys UXBASIS
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Interaction UXBASIS
Creating the flow
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Wireframe
• Key pages are wireframed possibly based on earlier sketches• Focus is on how the users navigates and completes tasks• Aim is a tool that can be used to start the interface design
• Can be used in conjunction with a Think Aloud test
UXBASIS
33 | Presenting UXBASIS | 26.09.2010
Prototype
• A fully functional HTML prototype with complete structure• Focus is on the interaction design of the product• Aim is working prototype the development team can use
• Final testing can be done to ensure that the interaction matches the user requirements
UXBASIS
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Wireframe example
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Sample UXBASIS
Testing the results
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Think Aloud
• Test participants comment on the experience and interaction• Focus is on the users needs and expectations• Aim is qualitative information that can inform the final solution
• Testing can be done at any stage in the process, on wireframes, prototypes or end product
UXBASIS
38 | Presenting UXBASIS | 26.09.2010
Eye Tracking
• Users are tested using hardware that tracks where they look• Focus is on the users apparent interest in product elements• Aim is useful information that helps optimizing the layout
• Hello group does eye tracking on visual designs as the results from testing on wireframes are not as convincing
UXBASIS
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User Journeys UXBASIS
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User Journeys UXBASIS
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Final points
“Just because nobody complainsdoesn’t mean all parachutes are perfect”
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Thank you for listening
Find out more on uxbasis.com
Or follow us
on Twitter:
@uxbasis
@hellogroup