UX STRAT 2013: Leah Buley, The Marriage of Corporate & UX Strategy
UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"
Transcript of UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"
MOVING YOUR TEAM FROM GOOD TO GREAT UX 5 YEARS OF INSIGHTS FROM THE UX AWARDS
UXAWARDS.ORG @UXAWARDSB E V M AY, E X E C U T I V E D I R E C T O R
UX STRAT, SEPTEMBER 15 , 2016
2008
2011
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
NOW
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
WE’RE ALL VANGUARDS OF A MOVEMENT! IN FUNCTIONAL DESIGN
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
GO FROM GOOD TO GREAT
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
Q&A
5 YEARS OF ANALYSIS & RELEVANCE FOR YOUR TEAMS
ABOUT THE UX Awards
WINNING EXAMPLES
HOW WE EVALUATE GREAT UX
N E R D A L E R T !
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
THE F IRST AWARDS DEDICATED EXCLUSIVELY TO EXCEPTIONAL UX
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
WE BELIEVE UX DESIGN IS AN ESSENTIAL FORCE
FOR POSIT IVE CHANGE
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
OUR MISSION
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
H O N O R T H E B E S T
SHOWCASE EXCEPTIONAL WORK, FROM BIG NAMES AND SMALL
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
R E F L E C T T H E C O M M U N I T Y
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
L E A D B Y E X A M P L E
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
S H O W I M PA C T
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
D E F I N E A N D E V O LV E T H E C R A F T
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
I N S P I R E & E VA N G E L I Z E
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
2 0 1 6 - 2 0 1 7 A D V I S O R Y B O A R D
Todd Lefelt
Managing Director UX, Huge LA
Scott McDonaldCo-Founder & Managing Director, Modus NY
Matthew WeberVP UX & Design, Zoomdata; Adjunct, NYU NY
Janaki KumarVice President, Head of Design and Co-Innovation Center, SAP Labs, Palo Alto
Dale HerigstadAdvanced Interaction Consultant; Co-Founder, SeeSpace, London UK
UXAwards.org @UXAwards
A N Y O N E , F R O M A N Y W H E R E , C A N S U B M I T
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
UXAWARDS.ORG
FORM + CASE STUDY
UXAWARDS.ORG @UXAWARDS
IN EARLY-MID 2017 FOR 2017
S U B M I T O N L I N E !
JOIN OUR MAILING LIST OR @UXAWARDS
UXAWARDS.ORG @UXAWARDS
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
1 GRAND
3 SILVER
3 BRONZE
1 HIGHEST RATED
3 GOLD
1 STUDENT
1 PEOPLE’S CHOICE
3-5 HONORABLE MENTION
1 MOST POPULAR
20 AWARDS
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
J U D G E D B Y S E N I O R P R A C T I T I O N E R S A N D T H O U G H T L E A D E R S
IRENE AU PARTNER, KHOSLA VENTURES
JAKE BARTON PRINCIPAL & FOUNDER, LOCAL PROJECTS
GILES COLBORNE MD, CX PARTNERS; AUTHOR, S IMPLE & USABLE
KATIE DILL HEAD OF EXPERIENCE DESIGN AIRBNB
BILL FLORA FOUNDER, TECTONIC; FORMER DESIGN DIRECTOR, MS
JENNIFER KILIAN VP DIGITAL, MCKINSEY
IAN WORLEY GLOBAL HEAD OF UX & DESIGN, MORGAN STANLEY
PETER MERHOLZ EXPERIENCE DESIGN CONSULTANT, FORMER COFOUNDER ADAPTIVE PATH
JANICE FRASER HEAD OF LUXR AT PIVOTAL LABS
MICHAL PASTERNAK FORMER CXO, HUGE
GREG PETROFF CHIEF EXPERIENCE OFFICER & GM, GE
ALEX WRIGHT HEAD OF USER RESEARCH, ETSY
CLIFF KUANG SENIOR EDITOR AT WIRED
TURI MCKINLEY PARTICIPATORY DESIGN DIRECTOR, FROG
MARGARET STEWART DIRECTOR OF PRODUCT DESIGN, FACEBOOK
BRIAN KRALYEVICH VP UX, AMAZON
ALEX CUTHBERT VP UX, PICSART; FORMER SENIOR PRODUCT DESIGNER, GOOGLE
TOMER SHARON VP UX, WEWORK; FORMER SR. UX RESEARCHER, GOOGLE
CHRIS JAFFE VP PRODUCT INNOVATION, NETFLIX
CINDY JEFFERS CEO, SALON
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
1. USER User & needs clearly identified 2. SOLUTION Product clearly solves user needs 3. USABLE Well-designed, intuitive & usable product 4. PROCESS UX process explained in submission, incorporating best practices 5. RESEARCH User research & testing incorporated 6. STORY Case study has a coherent, compelling narrative
7. IMPRESSIVE PRODUCT New, complex or advanced technology 8. IMPRESSIVE IMPACT Customer adoption/ user satisfaction/ social value
Negatives: product demo only; no mention of ux; no process discussion; submission is incoherent, confusing, sloppy or full of errors
I N T E R N A L V E T T I N G: T H E B A S E L I N E O F “ G O O D ” U X
UXAwards.org @UXAwards
1 . V E T T I N G & I N T E R N A L R A N K I N G F O R “ G O O D ”
UXAwards.org @UXAwards
2 . AV E R A G E O F J U D G E ’ S I N D E P E N D E N T S C O R I N G
UXAwards.org @UXAwards
3 . D I S C U S S I O N F O L L O W S
UXAwards.org @UXAwards
4 . R E - V O T I N G + D I S C U S S I O N D E C I D E S W I N N E R S
UXAwards.org @UXAwards
WINNERS NON-WINNERS
JUDGES’ SCORES VS. AVERAGE: GREATNESS IS SUBJECTIVE
2015 SCORES. BLACK= AVERAGE, COLORS= INDIVIDUAL JUDGES
UXAwards.org @UXAwards
S O M E J U D G E S A R E M O R E C H A R I TA B L E T H A N O T H E R S
NON-WINNERSWINNERS
2015 SCORES, SMOOTHED. BLACK= AVERAGE, COLORS= INDIVIDUAL JUDGES
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
E V E N R E S P E C T E D , S E N I O R O P I N I O N S D I F F E R
W H A T M A K E S S O M E T H I N G G R E A T ? ( W I N N I N G )
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
Solves a problem (useful)
Understands users' needs
Is easy to understand and use (usable)
Is appealing and desirable
Thinks of UX as a journey
Examines edge cases (comprehensive)
J U D G E K AT I E D I L L’ S E VA L U AT I O N C R I T E R I A
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
Process - did they involve users and really seek to understand their problems?
Insight - were there insights derived and put to use in the design?
Results - could they show evidence of the positive impact their design had?
Execution Quality- Was the design executed with polish and flair?
J U D G E G I L E S C O L B O R N E ’ S E VA L U AT I O N C R I T E R I A
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
J U D G E B I L L F L O R A’ S E VA L U AT I O N C R I T E R I A
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
P U B L I C C R O W D V O T I N G
UXAwards.org @UXAwards 2015 AVERAGE SCORES, SMOOTHED. BLACK= CROWDVOTE, COLORS= JUDGES
T H E P U B L I C & J U D G E S G E N E R A L LY A G R E E
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
POP QUIZ
WHAT STEPS DO WE FOLLOW TO DECIDE ON TOP WORK?
1. VETTING FOR “GOOD”
2. JUDGES VOTE INDEPENDENTLY
3. GROUP CONSENSUS
(& CROWDVOTE GENERALLY MATCHES)
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
Greatness is subjective, but there are still commonalities, and surprising consensus
Greatness in UX requires many baseline “good” factors to be present, plus
Greatness also demands your projects be exceptional! (up next)
3 TA K E AWAY S F R O M O U R P R O C E S S
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
PREVIEW: THE FIRST UX AWARDS BOOK
GOOD TO GREAT UX
ANALYSIS OF 5 YEARS OF DATA
WHAT IS EXCEPTIONAL UX
AND HOW CAN TEAMS ACHIEVE IT?
UXAwards.org @UXAwards
RETROSPECTIVE ANALYSIS IN 2016 BASED ON 22 STANDARDIZED FACTORS
ANALYZED HUNDREDS OF SUBMISSIONS ACROSS FIVE YEARS OF DATA
BOTH QUANTITATIVE (SCORING) & QUALITATIVE ANALYSIS (JUDGES’ COMMENTS)
WINNERS VS. NON-WINNERS, JUDGES’ SCORES, CROWDVOTES, INTERNAL SCORES
A N A LY S I S
RETROSPECTIVE ANALYSIS IN 2016 BASED ON 22 STANDARDIZED FACTORS
ANALYZED HUNDREDS OF SUBMISSIONS ACROSS FIVE YEARS OF DATA
QUANTITATIVE ANALYSIS (SCORING) & QUALITATIVE ANALYSIS (JUDGES’ COMMENTS)
COMPARED WINNERS VS. NON-WINNERS, JUDGES’ & INTERNAL SCORES, CROWDVOTES
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
QUALITATIVE ANALYSISJUDGES’ COMMENTS AS KEYWORDS
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
J U D G I N G B Y M A S T E R C H E F S
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
UXAwards.org @UXAwards
Q U A L I TAT I V E A N A LY S I S : K E Y W O R D S
NON-WINNERSWINNERS
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
ANALYZED 22 INDEPENDENT FACTORS
+ JUDGE VOTES & CROWDVOTES
UXAwards.org @UXAwards
W i n n e r s
E n t r a n t s
2 0 1 4
E X P E R I E N C E R E A L LY M AT T E R S !
update so winners is on bo/om on this OR winners on top in 2015 so consistent
AND change transi=on prior if keep both
UXAwards.org @UXAwards
E X P E R I E N C E R E A L LY M AT T E R S !
W i n n e r s
E n t r a n t s
2 0 1 5
UXAwards.org @UXAwards
Q U A L I T Y I M P R O V I N G E A C H Y E A R , A C R O S S A L L F A C T O R S
WINNERS’ METRICS2011-2015, AVERAGE METRICS
UXAwards.org @UXAwards
Q U A L I T Y I M P R O V I N G E A C H Y E A R , A C R O S S A L L F A C T O R S
2011-2015, WINNERS’ METRICS
UXAwards.org @UXAwards
N A R R O W I N G D I F F E R E N C E S A M O N G T H E B E S T
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
1-9. GETTING TO GOOD
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
“GOOD” IS A SET OF GUIDELINES, L IKE A JULIA CHILD RECIPE
UXAwards.org @UXAwards
9 COMMON FACTORS OF “GOOD” UX
8. FOLLOWS A COHERENT, COMPELLING NARRATIVE THAT'S EASY TO FOLLOW
7. PRODUCT TESTING INCORPORATED IN THE PROCESS
6. USER RESEARCH INCORPORATED IN THE PROCESS
5. UX PROCESS & APPROACH EXPLAINED, INCORPORATING BEST PRACTICES
4. PRODUCT IS WELL-DESIGNED, INTUITIVE & USABLE (FUNCTIONAL)
3. PRODUCT CLEARLY ADDRESSES & SOLVES USER NEEDS
2. USER NEEDS & GOALS ARE WELL DEFINED
1. TARGET USER CLEARLY IDENTIFIED
9. BENEFITS FROM SIGNIFICANT INTERNAL OR CLIENT SUPPORT
UXAwards.org @UXAwards
21. OPAQUE: SOLUTION NOT SHOWN IN SUFFICIENT DEPTH TO EVALUATE
22. NO MENTION OF IMPACT/ UNLAUNCHED PRODUCT (WHEN NOT CONCEPT/ STUDENT WORK)
20. NOT A UX CASE STUDY / NOT DISCUSS OR SHOW UX AT ALL (EX: PRODUCT DEMO)
19. INCOHERENT, CONFUSING OR SLOPPY SUBMISSION (EX: SPELLING ERRORS)
4 C O M M O N N E G AT I V E S
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
9 FACTORS TO GO FROM GOOD TO GREAT
EXCEPTIONAL UX REQUIRES BEING EXCEPTIONAL
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
MANY INGREDIENTS, WHEN MIXED, CREATE DIFFERENT OUTCOMES
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
TO CREATE EXCEPTIONAL WORK,
YOU NEED TO BE EXCEPTIONAL
IN YOUR ACTIONS AND INTENT
UXAwards.org @UXAwards
9 EXCEPTIONAL UX FACTORS: HOW TO BE EXCEPTIONAL
13. ADDRESSES BUSINESS OR TECHNICAL CONCERNS, BEYOND UX
11. POLISHED VISUAL DESIGN AND AESTHETIC
12. NARRATIVE APPEAL VIA MUSIC, PEOPLE, IMAGERY
16. SOCIAL/ ECONOMIC/ CULTURAL IMPACT OR MISSION
18. AIMS TO ADVANCE THE CRAFT OF UX
17. BRINGS UX INTO NEW REALMS (BEYOND SITES & APPS)
15. IMPRESSIVE PRODUCT / NEW / ADVANCED TECHNOLOGY
14. IMPRESSIVE IMPACT / ADOPTION / SATISFACTION AFTER LAUNCH
UXAwards.org @UXAwards
C O R R E L AT I O N A N A LY S I S : T O P F A C T O R S
5-YEAR CORRELATION ANALYSIS OF EACH FACTOR ON WINNING
1. G O O D V I S U A L D E S I G N 2. I M P R E S S I V E P R O D U C T 3. S I M P L E 4. I N T U I T I V E & F U N C T I O N A L 5. E X C E L L E N T C R A F T S M A N S H I P 6. B R I N G S U X I N T O N E W R E A L M S 7. C O M P E L L I N G C A S E S T U D Y 8. S O LV E S B U S I N E S S / T E C H P R O B L E M S 9. A D D R E S S E S U S E R N E E D S 10. I M PA C T / A D O P T I O N
UXAwards.org @UXAwards
D I F F E R E N C E S B E T W E E N W I N N E R S , N O N - W I N N E R S
WINNERS VS. NON-WINNERS BY FACTOR SCORES, 5-YEAR AVERAGE
UXAwards.org @UXAwards
D I F F E R E N C E S B E T W E E N W I N N E R S , N O N - W I N N E R S
WINNERS VS. NON-WINNERS BY FACTOR SCORES, 5-YEAR AVERAGE
1. I N T U I T I V E & F U N C T I O N A L 2. S I M P L E 3. G O O D V I S U A L D E S I G N 4. I M P R E S S I V E P R O D U C T 5. I M P R E S S I V E I M PA C T 6. E X C E L L E N T C R A F T S M A N S H I P 7. I N C O R P O R AT E S T E S T I N G 8. B R I N G S U X I N T O N E W R E A L M S
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
MANY INGREDIENTS, WHEN MIXED, CREATE DIFFERENT OUTCOMES
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
T H E W I N N I N G R E C I P E
PRODUCT
+ PROCESS
+ SIMPLICITY
+ CREATIV ITY
+ CRAFTSMANSHIP
+ STORYTELLING
+ IMPACT
= EXCEPTIONAL UX
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
ESTABLISH THE RIGHT INTERNAL PROCESSES AND GARNER SUFFICIENT SUPPORT
FOLLOW GOOD UX BASICS: Clear user definition based on research; well-defined solution solves explicit user problem; incorporates user testing; focuses on usability & efficacy
- “Case study” aids team with focus on outcomes
- Passion for user-centered design
- Team creativity and innovation encouraged
- Desire to take risks and have an outsize impact
- Organizational support: funding, timing, staff, influence and respect
E S TA B L I S H “ G O O D U X ” T E A M P R O C E S S E S
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
AIM TO CREATE EXCEPTIONALLY HIGH-QUALITY WORK
- Impact on business and technology through UX
- Superb narrative and storytelling
- Design craftsmanship, simplicity, elegance
AIM TO HAVE AN IMPACT THAT REACHES FAR BEYOND THE PROJECT
- Advancing the craft of UX
- Social/ economic/ cultural
- UX in new technical/ interaction realms
THEN, HAVE YOUR TEAM ASPIRE TO GREATNESS!
- Deep user empathy, understanding
- Model of UX process
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
5 KEYWORDS FOR TEAM #GREATNESS
INTUITIVE
SIMPLE
QUALITY
IMPACT
IMPRESSIVE
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
UX PROCESS, SOCIETAL IMPACT
SIMPLICITY, STORYTELLING
BUSINESS IMPACT, CRAFTSMANSHIP, UX PROCESS
INNOVATION, SOCIETAL IMPACT, STORYTELLING
MOVING THROUGH GLASS
BILT
NAILSNAPS
HACKABALL
MOVING FROM GOOD TO GREAT
Examples:
UXAWARDS.ORG #UXAwards @UXAwards
©2015
MOVING THROUGH GLASS
MARK MORRIS DANCE GROUP
H O N O R A B L E M E N T I O N
E X C E P T I O N A L U X P RO C E S S & S O C I A L IM PA C T
UXAWARDS.ORG #UXAwards© 2011-2016 User Exper ience Awards
H O N O R A B L E M E N T I O N
UXAWARDS.ORG #UXAwards© 2011-2016 User Exper ience Awards
H O N O R A B L E M E N T I O N
UXAWARDS.ORG #UXAwards @UXAwards
©2015
MOVING THROUGH GLASS
MARK MORRIS DANCE GROUP
H O N O R A B L E M E N T I O N
E X C E P T I O N A L U X P RO C E S S & S O C I A L IM PA C T
UXAWARDS.ORG #UXAwards @UXAwards
©2015
BILT: ASSEMBLY MADE EASY
P RO D U C T S IM P L I C I T Y & S U P E R I O R S T O R Y T E L L IN G
G O L D : B E S T U X F O R IN T E G R AT E D P H Y S I C A L - D I G I TA L S O L U T I O N S
UXAWARDS.ORG #UXAwards© 2011-2016 User Exper ience Awards
G O L D : B E S T U X F O R IN T E G R AT E D P H Y S I C A L - D I G I TA L S O L U T I O N S
UXAWARDS.ORG #UXAwards @UXAwards
©2015
BILT: ASSEMBLY MADE EASY
G O L D : B E S T U X F O R IN T E G R AT E D P H Y S I C A L - D I G I TA L S O L U T I O N S
P RO D U C T S IM P L I C I T Y & S U P E R I O R S T O R Y T E L L IN G
UXAWARDS.ORG #UXAwards @UXAwards
©2015
TURN PHOTOS INTO CUSTOM NAIL ART
S I LV E R : M O S T F U N A N D C R E AT I V E U X - D R I V E N P RO D U C T
S T RO N G B U S IN E S S IM PA C T, C R A F T S M A N S H IP & U X P RO C E S S
UXAWARDS.ORG #UXAwards© 2011-2016 User Exper ience Awards
S I LV E R : M O S T F U N A N D C R E AT I V E U X - D R I V E N P RO D U C T
UXAWARDS.ORG #UXAwards @UXAwards
©2015
TURN PHOTOS INTO CUSTOM NAIL ART
S I LV E R : M O S T F U N A N D C R E AT I V E U X - D R I V E N P RO D U C T
S T RO N G B U S IN E S S IM PA C T, C R A F T S M A N S H IP & U X P RO C E S S
UXAWARDS.ORG #UXAwards @UXAwards
©2015
HACKABALL
P O W E R F U L IN N O VAT I O N, S O C I A L IM PA C T & N A R R AT I V E
G O L D : M O S T E N G A G IN G U X F O R D I G I TA L E D U C AT I O N
UXAWARDS.ORG #UXAwards© 2011-2016 User Exper ience Awards
G O L D : M O S T E N G A G IN G U X F O R D I G I TA L E D U C AT I O N
UXAWARDS.ORG #UXAwards© 2011-2016 User Exper ience Awards
G O L D : M O S T E N G A G IN G U X F O R D I G I TA L E D U C AT I O N
UXAWARDS.ORG #UXAwards @UXAwards
©2015
HACKABALL
G O L D : M O S T E N G A G IN G U X F O R D I G I TA L E D U C AT I O N
P O W E R F U L IN N O VAT I O N, S O C I A L IM PA C T & N A R R AT I V E
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
T E A M TA K E AWAY S F R O M O U R A N A LY S I S
GREATNESS IS SUBJECTIVE, BUT THERE ARE STILL COMMONALITIES, AND SURPRISING CONSENSUS
GREATNESS IN UX REQUIRES MANY BASELINE “GOOD” FACTORS TO BE PRESENT, PLUS
GREATNESS ALSO REQUIRES YOUR TEAM TO BE EXCEPTIONALL!
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
ESTABLISH THE RIGHT PROCESSES AND GARNER SUPPORT
FOLLOW GOOD UX BASICS: Clear user definition based on research; well-defined solution solves explicit user problem; incorporates user testing; focuses on usability & efficacy
- “Case study” aids team with focus on outcomes
- Passion for user-centered design
- Team creativity and innovation encouraged
- Desire to take risks and have an outsize impact
- Organizational support: funding, timing, staff, influence and respect
E S TA B L I S H “ G O O D U X ” T E A M P R O C E S S E S
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
AIM TO CREATE EXCEPTIONALLY HIGH-QUALITY WORK
- Impact on business and technology through UX
- Superb narrative and storytelling
- Design craftsmanship, simplicity, elegance
AIM TO HAVE AN IMPACT THAT REACHES FAR BEYOND THE PROJECT
- Advancing the craft of UX
- Social/ economic/ cultural
- UX in new technical/ interaction realms
HAVE YOUR TEAM ASPIRE TO GREATNESS!
- Deep user empathy, understanding
- Model of UX process
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
5 KEYWORDS FOR TEAM #GREATNESS
INTUITIVE
SIMPLE
QUALITY
IMPACT
IMPRESSIVE
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
TO CREATE EXCEPTIONAL WORK,
BE EXCEPTIONAL
IN YOUR TEAM’S ACTIONS AND INTENT
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
THANKS TO THE VOLUNTEERS WHO HELPED WITH THIS ANALYSIS!
SPECIAL ADVISOR
Brittany Kaufman, Kevon Lovelace, Conner Hunihan, Hannelore Geeraerts
Giles Colborne
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
Q&A: BEVERLY MAY FOUNDER & EXECUTIVE DIRECTOR, UX AWARDS
UX Instructor, General Assembly; UX & Product Lead
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
Q&A GUEST: JANAKI KUMAR VP, HEAD OF DESIGN & CO- INNOVATION CENTER, SAP LABS PALO ALTO
UX Awards Advisory Board & Multi-Time UX Awards Winner
UXAWARDS.ORG @UXAWARDS UXAWARDS.ORG @UXAWARDS
Q&A GUEST: RONNIE BATTISTA XD PRACTICE LEAD, SLALOM; PROGRAM DIRECTOR, RUTGERS UNIVERSITY UXD MINI-MS
2012 UX Awards Judge
MOVING YOUR TEAM FROM GOOD TO GREAT UX 5 YEARS OF INSIGHTS FROM THE UX AWARDS
UXAWARDS.ORG @UXAWARDSB E V M AY, E X E C U T I V E D I R E C T O R
UX STRAT, SEPTEMBER 15 , 2016