UX STRAT 2014: Ronnie Battista, "Big Love: The Case for Conscious Coupling in UX Strategy"
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Transcript of UX STRAT 2014: Ronnie Battista, "Big Love: The Case for Conscious Coupling in UX Strategy"
BIG LOVE: THE CASE FOR CONSC
IOUS
COUPLING IN UX STRATEGY
BOULDER CO
c/o RONNIE BATTISTA
UXSTRAT Conference
@ronnieba?sta
BLATANT INNUENDO BI THE FOLLOWING PRESENTATION IS RATED
AND CONTAINS UX–MA
DOUBLE ENTENDRES DE
EXCESSIVE WINKING EW
BIG LOVE:
Ronnie Battista UXSTRAT Conference Sept 8th, 2014
A LITTLE
BAGGAGE SOME PREJUDICE
PASSIONATE
OPINIONS
LOADED
Fact: It’s not Happy Hour yet but we’re already
Fact: We know what we do…
… but a lot of people sQll don’t
Fact: We lack a perfect definiQon
OSen.
Fact: We debate about who owns what
Fact: To sit at the business table, it helps to be invited…
… and there can be a real price tag when we aren’t on the guest list.
Customer Experience is Dead too…
AUDIENCE
WHO WHAT
WHERE/WHEN
USER
EMPLOYEE CUSTOMER
PEOPLE HUMAN
PRODUCT
SERVICE
DESIGN RESEARCH
HOLISTIC
OMNI/MULTICHANNEL
MOBILE STRATEGY
EXPERIENCE
DIGITAL FIELD
ENGAGEMENT ANALYTICS
GLOBAL
LOVE” “BIG NOTE: THE NEXT 78 SLIDES HAVE BEEN
REMOVED FROM THIS SLIDESHARE DECK
(SORRY!)
IF INTERESTED, PLEASE CONTACT RONNIE BATTISTA