UX Poland 2016 - Lea Simpson - Design as a Superpower: exploring forces of good and evil
Transcript of UX Poland 2016 - Lea Simpson - Design as a Superpower: exploring forces of good and evil
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From sizzle to sausage
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Posters and toasters
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The Boardroom
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5
Neurodesign
Social Psychology
Behavioural Economics
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Gruen Transfer
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Casino carpets
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@danlockton
Pigs ears
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Homeless spikes
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The Camden Bench
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npr.org
Empathy
≠
Care
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quotesgram.com
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Lots of clever people talking about this
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Designer’s Oath
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Designersoath.com
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Theguardian.co.uk
DarkPatters.org
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www.scripttmag.com
Trick questions
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www.darkpatterns.org
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Harry Brignull 2016
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Harry Brignull 2016
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Faraway bill
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www.yellowpages.ca
Roach Motel
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Harry Brignull 2016
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Harry Brignull 2016
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Harry Brignull 2016
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Harry Brignull 2016
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Harry Brignull 2016
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Harry Brignull 2016
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Harry Brignull 2016
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Harry Brignull 2016
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Harry Brignull 2016
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Harry Brignull 2016
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Harry Brignull 2016
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Harry Brignull 2016
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uk.businessinsider.com
Privacy Zuckering
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Additional Workflow
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Sneak to
Basket
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Add scream gif
10 tweets
45 minutes of phone calls
2 emails
3 threats to sue
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Why do good designers go bad?
Good design ≠ good business?
What should we do as designers?
What should we do as an industry?
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Why do good designers go bad?
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www.huffingtonpost.cpm
Aggressive environments
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Emphasis on metrics
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Everybody’s doing it
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Cannot be parsed
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Good design ≠ good business?
www.nhpr.com
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Reputation cost
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Cost to serve complaints
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Missed opportunity
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A generation of people
around the world, from
Boston to Bangkok, from
New York to New Delhi,
are making everyday
choices in ways that defy
traditional logic. This
new generation believes
they can and must make
the world better, and they
expect business and
government to get with
the program.
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“If I’d only learned in
college that being nice was
good for business I’d have
done it years ago…
As long as it boosts
profitability I don’t think
there is any limit to my
niceness.”
Harry Brignull 2016
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What should we do about this as designers?
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Am I creating clarity
and autonomy?
Would I design this for
a friend’s mom?
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www.scripttmag.com
Trick questions
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www.yellowpages.ca
Roach Motel
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Sneak to
Basket
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What should we do about this as an industry?
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Law
Halsburylawexchange.co.uk
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Hippocratic Oath
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Black market for design
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Designer malpractice
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Name, shame, scold
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Celebration
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www.stuff.co.nz
Trust
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www.dailymail.co.uk
Money
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www.decentdesign.org
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