Utilizing YouTube in

Small Businesses SBECON 2015

http://online.collin.edu

Ann Blackman Ben Miro

Why Use Video To Promote Your Business?

Just the facts ….

Over 6 billion hours of video are watched each month on YouTube

Mobile makes up more than 25% of YouTube’s global watch time ….

That’s more than 1 billion views a day

YouTube reaches more US adults ages 18-34 than any cable network

75% of C-Suite Executives watch work related online video on business related

websites at least weekly

http://dcdagency.com/video-marketing-must-2014-marketing-strategy/?utm_source=ReviveOldPost

What Kind of Videos Do I Need?

An Introduction/ Overview Call to Action

What Kind of Videos Do I Need?

1. An Introduction/ Overview

3.Tips and Tutorials

Tie Interfacing Quick Reference Video

Stampin' Up! Envelope Punch Board Matchbox

2. Call to Action

4. Testimonials

Summerset Gas Grill from Premier Grilling

Creating a plan

How Do I Get Started?Tips/ demo on how to use your phone …..

A video can actually be a slide show:

Video Best Practices

Lighting

“3-Point” Lighting Technique

Be Experimental

Sound

If possible, double track.

Length

Generally, shorter and pithier: The Better

Content is key!

Above all, keep your production focused on the content and strive to engage your

viewer. Build a story around your business or product.

Create and maintain a “digital archive” in order to re-use assets in the future

Get The Most Out of YouTube

Keyword Optimization

Title

Tags

Annotations

Playlists

Connecting to other social media platforms

FindItNowDFW

You Get What You Pay For

Value of using the pros

Learn about local educational resources: Project-Based Tech Learning

Lights, Camera, Action!

Go ahead and just try …..