Social Media for Small Business - Facebook and YouTube
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Transcript of Social Media for Small Business - Facebook and YouTube
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© 2011 Nautic Studios LLC
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Why Use Facebook?More than 750 million active users (July
2011)50% of active users log on to Facebook in any
given day (July 2011)Popular with all age groupsIt allows for two way communication with
customersIt allows customers to endorse your brand
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BasicsProfiles are for peopleGroups are for collaborationPages are for businesses, organizations,
public figures and interests
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GroupsHave membersMembership can be restricted (open, closed,
secret)Allow mass messaging
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PagesPublic accessibleCustom URL (>25 fans)Tabs and ApplicationsWebsite IntegrationPage updatesMetricsTarget based on location and language
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Edge RankContent should be engagingThe goal is to generate conversation
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Custom Facebook Tabs
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Best PracticesRespond promptlyPost oftenFocus on generating conversationMonitor MetricsAlways remain positiveNever delete negative message
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YouTube Best PracticesCustomize your YouTube channelProvide your contact information, a link to your
site, and a description of what your channel is about
Choose an appropriate usernameAdd subtitles (use auto-captioning)Add tagsCreate a clear descriptionHave a call to actionKeep your videos shortMonitor comments
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SharingShare your videos on other social media sitesLink to your YouTube channel from your
websiteEmbed videos in your website or blog
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Possible UsesRecord live presentations and eventsInterview expertsCreate how to videosAnswer common questionsShare tipsHold video contentsGive virtual toursProduct demonstrationsTestimonials
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Rules of EngagementListen and respond promptly to customersNever delete negative feedbackBe honest and sincereRemain active