Utilizing Social Networks to Strengthen Alumni Relationships
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Transcript of Utilizing Social Networks to Strengthen Alumni Relationships
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Hit Them Where They Are Utilizing Social Networks to Strengthen Alumni Relationships
Eric HodgsonJuly 23, 2007
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Find This Presentation
http://www.estradacms.com/hodgson
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Critical Web Principles
• Web sites are built for visitors—plain and simple
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• A Web site must serve a purpose.
Critical Web Principles
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Takeaways from Today
• Understand the ins and outs of social networking sites and practices
• Participate, rather than control
• Stay true to your purpose
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Social Networks at 30,000 feet
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Web Usage - Facebook
• Membership is growing by 100,000 users per day
• Fastest growing demographic is age 25+
• 1% of all time on the internet is spent on Facebook
• 6th most visited Web site
• 1 billion photos are hosted on Facebook
• 6 million photos are uploaded daily
• 50% of registered users come back to the site every day
Sources: Facebook Company data, press reports
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Dissecting Networks
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Elements of a Social Network
• Friends and Communities• Tagging• Communication• Syndication and Content Reuse
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Rate it, share it, report it
Related video
Tags, categories, and embedding
Alerts for future videos
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Favorites, sizes, downloads, prints
User commenting
Tagging
Geotagging
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Applications and content
Imported from Flickr
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The Wall:
No longer email or even IM
conversations
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Participating
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Stay Focused
• Provide content, not control• Set goals
– Event registration– Announcements– Media storage
• Stay professional
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Creating a Presence
• Staff Accounts• Groups • Content
• Join Existing Groups
This is the key
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Content Ready for Networks
• Events• Photos• Video• Announcements
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Follow Standard Formats
• Events and profiles• Tags and social networks
• microformats.org• kitchen.technorati.com
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Building Your Own
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?Let’s take some questions
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Find This Presentation
http://www.estradacms.com/hodgson
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Pew Internet & American Life Project (www.pewinternet.org )
Facebook (www.facebook.com) Flickr (www.flickr.com) YouTube (www.youtube.com) MySpace (www.myspace.com) Upcoming (www.upcoming.org)
Marquette University Alumni Association (www.alumni.marquette.edu) Mays Business School – Social Sites (mays.tamu.edu/social)
Web Sites and Sources Used