32 Annual Enrollment Planners Conference - ACT · Utilizing Online Tools to Strengthen the K–12...

T H E B E S T - I N - C L A S S E N R O L L M E N T M A N A G E M E N T C O N F E R E N C E

www.act.org/epc JULY 17–19, 2017 | SWISSÔTEL CHICAGO

PROGRAM

32nd Annual Enrollment Planners Conference

2 ACT ENROLLMENT PLANNERS CONFERENCE

WELCOME!ACT would like to extend you a warm welcome to the 32nd annual ACT Enrollment Planners Conference. We promise an enjoyable professional development experience!

Join the conversation. Find us on Twitter @ACT and tweet about the conference using #ACTepc

Conference Internet for Attendees Wireless Internet Access Code: epc2017

CONFERENCE DATES AND TIMESMonday

July 17, 2017Welcome: 1:00–2:00 p.m.Sessions: 2:15–4:30 p.m.

TuesdayJuly 18, 2017

8:30 a.m.–4:00 p.m.

WednesdayJuly 19, 2017

8:00 a.m.–12:00 p.m.

PRESENTATION READY ROOM

MondayJuly 17, 2017

11:00 a.m.–4:30 p.m.

TuesdayJuly 18, 2017

7:00 a.m.–4:30 p.m.

WednesdayJuly 19, 2017

7:00 a.m.–11:00 a.m.

St. Gallen 3 - Event Centre, 2nd Floor

A private meeting room for EPC presenters to review their conference presentation and enjoy refreshments prior to their scheduled session presentation.

ACT ENROLLMENT PLANNERS CONFERENCE 3

WELCOME!1ST FLOOR SWISSÔTEL CHICAGO

swissotelchicagomeetings.com | 312.268.8215323 East Wacker Drive, Chicago, IL 60601-9722

EVENT CENTRE

2ND FLOOR EVENT CENTRE

1ST FLOOR EVENT CENTRE

BALLROOM

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Find us online at www.act.org/epc

All functions for the 2017 ACT Enrollment Planners Conference will take place on the 1st and 2nd floors of the Event Centre in the SwissÔtel Chicago.

2ND FLOOR SWISSÔTEL CHICAGO

swissotelchicagomeetings.com | 312.268.8215323 East Wacker Drive, Chicago, IL 60601-9722

EVENT CENTRE

2ND FLOOR EVENT CENTRE

1ST FLOOR EVENT CENTRE

BALLROOM

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Download the ACT Meetings & Events app

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2 Download the event

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Once installed, you’ll have instant access to awesome features, like:• The full event schedule• Detailed information about speakers and sessions• Notifications of important updates and more

Go one step further and log in to use advanced features, like:• Personalize a schedule of the sessions you want to attend• Take notes regarding sessions and speakers, and export them later• Session check-in, social sharing, and more!

DOWNLOAD THE ACT EPC MOBILE APP TO GET THE MOST OUT OF YOUR CONFERENCE EXPERIENCE


App Menu FeaturesActivity Feed: Stay up to date on news and announcements regarding the conference.My Schedule: Once you have logged in with your verification code, you’ll be able to personalize your schedule.My Notes: View the notes you took throughout the conference.Notifications: Stay in tune with event news and updates.

App IconsSchedule: See the full event schedule with activity times, room numbers, and descriptions. Tap the bookmark icon to “favorite” activities or add items to your personal schedule. Maps: Navigate the event through the floor plans and learn more about the area with the Chicago area map.Speakers: Review the list of event speakers. Tap the speaker’s name to see the speaker’s title, bio, any links or documents the speaker has provided, and a list of sessions the speaker is presenting.#ACTepc: Check out the hashtag #ACTepc and join the conversation.ACT on LinkedIn: Follow ACT on LinkedIn and see the latest posts.

App Info: Learn about the event, the app, and how to get user support.Higher Education Research Digest: View the newly released Higher Education Research Digest.Search: Find sessions, speakers, and other information.Conference Evaluation: We value your feedback. Please take time throughout the conference to evaluate the sessions you attend. Find links to each session evaluation within the session description on the app. At the end of the conference, we appreciate your overall evaluation. This helps us continue to improve ACT EPC.Directions: Get driving or walking directions from Google.

For instructions on how to download the mobile app, visit www.act.org/epc


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9:00 A.M. – 4:30 P.M. REGISTRATION / BADGE PICKUP ZURICH BALLROOM FOYER – EVENT CENTRE – 1ST FLOOR

11:00 A.M. – 4:30 P.M. PRESENTATION READY ROOM ST. GALLEN 3 - EVENT CENTRE – 2ND FLOOR

1:00 – 2:00 P.M. WELCOME AND PLENARY ADDRESS: COMMON GOALS, COMMON CHALLENGES AND EVEN SOME COMMON SENSE

ZURICH BALLROOM – EVENT CENTRE – 1ST FLOOR

CONCURRENT SESSIONS

M1

2:15 – 3:15 P.M.

Utilizing Online Tools to Strengthen the K–12 Recruitment Pipeline (M1.1)

MONTREUX 1 & 2 – 2ND FLOOR

Building Enrollment through Dual Credit (M1.2) VEVEY 1 – 2ND FLOOR

ACT Enrollment Management Products and Services: Insight from the Experts! (M1.3)

VEVEY 2 – 2ND FLOOR

From Manager to Coach: Turning Teamwork into Organizational Success (M1.4)


Hidden Influences: Revealing Unspoken Perceptions That Prospective Students Have (M1.5)


Put on Your Oxygen Mask First: Practices for Transformative Leadership in the Enrollment Enterprise (M1.6)

ST. GALLEN 1 – 2ND FLOOR

Better Together: Coordinating Communication Efforts Across Campus (M1.7)


3:15 – 3:30 P.M. AFTERNOON REFRESHMENT BREAK PRE–FUNCTION AREA – EVENT CENTRE – 2ND FLOOR

CONCURRENT SESSIONS

M2

3:30 – 4:30 P.M.

Removing Barriers for Underserved Learners . . . Making Equity in Education Everyone’s Business! (M2.1)


Being the Brand (M2.2) VEVEY 1 – 2ND FLOOR

Research Focus I: Insights in Higher Education Research for Admission Professionals (M2.3)


Become a Strengths-Based Team: How to Implement Clifton Strengths into Enrollment Management (M2.4)


Making Your Data Speak: Visualizing Enrollment Data to Improve Effectiveness (M2.5)


Using Data in Admissions: Why We Don’t Sell Vacuums Door to Door (M2.6)


Unlocking Your Market Potential: Identifying Strategies to Develop New Recruitment Territories (M2.7)


Establishing an Infrastructure in Enrollment Management at Community Colleges (M2.8)

MONTREUX 3 – 2ND FLOOR

5:00 – 6:30 P.M. WELCOME RECEPTION ZURICH BALLROOM FOYER – EVENT CENTRE – 1ST FLOOR

Enrollment professionals from two- and four-year public and private colleges and universities will find complete content tracks addressing the following topics:

Admissions, Marketing, and Enrollment Management Best Practices

Retention and Student Success

Higher Education Policy and Practice

Underserved, Adult, and Nontraditional Populations

Enrollment Management Research, Technology Analytics, and Metrics






















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CONFERENCE REGISTRATIONMonday, 9:00 a.m.–4:30 p.m.ZURICH BALLROOM FOYER - EVENT CENTRE - 1ST FLOOR

Conference Kickoff: Opening Welcome and Plenary AddressCommon Goals, Common Challenges, and Even Some Common SenseMonday, 1:00–2:00 p.m.ZURICH BALLROOM – EVENT CENTRE – 1ST FLOOR

The challenges we encounter in higher education are actually very similar across all of our states. Our opening keynote will shed light on many of our common concerns and challenge you to think about possible solutions throughout the conference.

George Pernsteiner became the president of the State Higher Education Executive Officers (SHEEO) Association in September 2013. Prior to joining SHEEO, President Pernsteiner served as chancellor of the Oregon University System from July 2004 to March 2013. Previously in his career, he served as vice chancellor for administrative services at the University of California, Santa Barbara; vice president for finance and administration at Portland State University; and vice provost and CFO at the University of Oregon. He has taught at Portland State University, the University of Puget Sound, and the University of Oregon. Before beginning work in higher education, Pernsteiner served as a senior executive for Seattle city government. He holds degrees from Seattle University and the University of Washington.

George Pernsteiner, President, State Higher Education Executive Officers (SHEEO)

George Pernsteiner

MONDAY SESSIONS


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CONCURRENT SESSION M1.1

Utilizing Online Tools to Strengthen the K–12 Recruitment PipelineMonday, 2:15–3:15 p.m.MONTREUX 1 & 2 – 2ND FLOOR

Rutgers University’s Office of Enrollment Management has developed online resources that streamline connections to opportunities for K–12 students at the university: the RU K–12 program directory, MyRutgersFuture student portal, and the Simphony communication system. These marketing, recruitment, and communication tools connect students to Rutgers by providing 1. access to available pre-college opportunities, 2. customizable information about the undergraduate experience in each region, and 3. dynamic admissions feedback regarding academic performance. We will present these tools and share examples of how they have been used for data collection, research, and recruitment initiatives at Rutgers.

Paul Johnson, Associate Vice President, Enrollment Management, Rutgers, the State University of NJ

Courtney McAnuff, Vice President, Enrollment Management, Rutgers University


Building Enrollment through Dual CreditMonday, 2:15–3:15 p.m.VEVEY 1 – 2ND FLOOR

Dual credit high school students can be a key factor in growing on-campus enrollment. Approximately 60 percent of the high school students in the Lewis and Clark Community College region who graduate with dual credit enroll at the college following their graduation. The number of former dual credit students at the college has remained constant since 2009, while the number of students without dual credit experience has decreased. The persistence rate of Lewis and Clark’s former dual credit students is also 10–15% higher than students that did not take part in dual credit.

Kent Scheffel, Vice President, Enrollment Services, Lewis and Clark Community College


ACT Enrollment Management Products and Services: Insight from the Experts!Monday, 2:15–3:15 p.m.VEVEY 2 – 2ND FLOOR

You asked for it, you got it . . . last year’s conference evaluations revealed a desire for ACT to offer a session that provides a high level “walk-through” of all of ACT’s enrollment management tools, reports and services associated with recruitment, placement, retention and completion. This re-occurring session will provide strategic insight you can immediately apply to practice at your institutions.

Joe Cruse, ACT Senior Director, Client Relations Rob Dennis, ACT State Lead


From Manager to Coach: Turning Teamwork into Organizational SuccessMonday, 2:15–3:15 p.m.VEVEY 3 – 2ND FLOOR

For many organizations, the need for leadership has never been more critical. Today’s managers are being called upon to fill this vital need, often being asked to lead multiple teams across several disciplines. This frequently requires a new set of skills in order to help teams become more effective and thrive. Without the right tools, this challenge can seem daunting. Using sports theories and proven practices as a model, this session will give attendees the skills and insights they need to become successful coaches of winning teams in the workplace. With an emphasis on practical tools that can be implemented immediately, participants can expect to increase their leadership effectiveness.

Dr. Dwayne Cantrell, Associate Vice President, Student Access and Support Services, Cal State University Northridge


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Hidden Influences: Revealing Unspoken Perceptions That Prospective Students HaveMonday, 2:15–3:15 p.m.VEVEY 4 – 2ND FLOOR

This session will present findings from a groundbreaking national study—joined by public and private colleges across the United States—which uncovers the things prospective students hold back from colleges during the college selection process. More importantly, we will share proven techniques and strategies colleges can use to unmask hidden influences and address them in a manner that allows them to effectively present their value proposition in a meaningful way with the ultimate goal of better serving the student.

Bob Longmire, President, Longmire and Company, Inc.Mitch Warren, Director of Admissions, Purdue

University


Put on Your Oxygen Mask First: Practices for Transformative Leadership in the Enrollment EnterpriseMonday, 2:15–3:15 p.m.ST. GALLEN 1 – 2ND FLOOR

Enrollment Management leaders and officers have some of the most rewarding, yet high-pressure and high-demand roles in an institution. With critical roles in the organization, it’s imperative that enrollment leaders build and maintain a transformational leadership framework to guide their enrollment teams through the evolving landscape. In this session, the speaker will share pragmatic lessons from transformational leadership experiences in the business/private sector, academic affairs, and now enrollment management administration. Whether you are a new or seasoned leader this session will be for you!

Dr. Monique Perry, Dean of Enrollment Services and Management, York Technical College


Better Together: Coordinating Communication Efforts Across CampusMonday, 2:15–3:15 p.m.ST. GALLEN 2 – 2ND FLOOR

From Admissions to individual departments to New Student Programs, there are many people on campus who need to communicate with prospective students. Coordinating communication efforts and maintaining an overall strategy, however, can be challenging, especially at a large or decentralized university. Learn how Admissions has coordinated communication efforts across campus. Some topics we’ll touch on include creating a comprehensive communication plan, getting others on board, and coordinating, tracking, and analyzing communication efforts.

Jordan White, Marketing Coordinator, University of Illinois at Urbana-Champaign

GENERAL EVENT SESSIONS

Afternoon Refreshment BreakMonday, 3:15–3:30 p.m.PRE-FUNCTION AREA - EVENT CENTRE - 2ND FLOOR


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Removing Barriers for Underserved Learners . . . Making Equity in Education Everyone’s Business!Monday, 3:30–4:30 p.m.MONTREUX 1 & 2 – 2ND FLOOR

This session will review current ACT findings of the last graduating class from May 2016, as it relates to college and career readiness. As more diverse students are taking the ACT® test, demographics continue to change. We will discuss the changes among minority U.S. high school graduates, which continues to show slow but steady improvement, particularly in the key areas of math and science, according to ACT’s yearly report, The Condition of College and Career Readiness 2016. This has occurred as the number of test takers continues to dramatically increase, making the admission process more challenging as colleges prepare to admit and support these students. Best practices will be shared along with resources to take and use as you return to your campus. Bring your own device, as you will learn more about ACT Profile, our college and career exploration tool, available FREE and a tool provided by our partner Univision, available in English and Spanish to help parents help their students navigate the college planning process.

Juan Garcia, Senior Director, Center for Equity in Learning, ACT

Lew Montgomery, Director, Center for Equity in Learning, ACT

Concurrent Session M2.2

Being the BrandMonday, 3:30–4:30 p.m.VEVEY 1 – 2ND FLOOR

A strong brand can make our jobs easier as enrollment professionals. With a strong brand, it’s easier to recruit students, convince them to enroll, retain them, and build alumni loyalty, thus further strengthening the brand. Building a strong brand doesn’t happen overnight, and there are many factors behind an institution’s reputation. But we as enrollment professionals are in a powerful position to transform the brands we represent. We are on the front lines for brand awareness, brand association, and customer service. Discover the influence you have in your role and learn how you can harness the tools at your disposal to support and strengthen your institution’s brand.

Doug Burgett, Creative Director, Office of Communications for Enrollment Management, University of Illinois


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Research Focus I: Insights in Higher Education Research for Admission ProfessionalsMonday, 3:30–4:30 p.m.VEVEY 2 – 2ND FLOOR

During this time of significant change in admission policies and practices, many questions persist in the minds of admission professionals. For example, many may wonder if test scores are predictive of college success, both with respect to short- and long-term outcomes, especially after taking into account high school grades. They may also wonder if the adoption of test optional admission policies would result in positive outcomes for their institution. In this session, a review of empirical evidence addressing these issues will be covered. It should be noted that the majority of validity evidence of test scores focuses on students’ most recent scores. However, colleges and universities often apply different methods for computing ACT Composite scores for students who take the ACT on multiple occasions. Therefore, what the latest research tells us about best practices regarding different composite scoring methods, such as “superscoring,” will be presented. Finally, a prototype tool demonstrating the value of multiple measures, not only test scores and HSGPA, on student success will be demonstrated.

Krista Mattern, Director, Statistical and Applied Research, ACT


Become a Strengths-Based Team: How to Implement Clifton Strengths into Enrollment ManagementMonday, 3:30–4:30 p.m.VEVEY 3 – 2ND FLOOR

Our greatest talents—the ways in which we naturally think, feel and behave—represent our innate power and potential for success. When we use our talents daily in our professional and personal lives, we become more efficient, productive, engaged, and fulfilled human beings. We perform with added confidence, direction, and a sense of purpose. Learn how to access Clifton Strengths to develop your own talents and those of your team. You will learn tips on how to invest in professional development, enhance team culture, and promote employee well-being, all while increasing productivity, employee retention, and team performance in a fast-paced enrollment management environment.

Sarah Engel, Director of Admissions, Regis University


Making Your Data Speak: Visualizing Enrollment Data to Improve EffectivenessMonday, 3:30–4:30 p.m.VEVEY 4 – 2ND FLOOR

Tom Bear, Senior Director of Enrollment Management at the University of Notre Dame, will share lessons learned from the application of data visualization techniques to Enrollment Management. The Enrollment Division along with SynGlyphX have created data visualizations that enable non-data scientists to benefit from the proliferation of enrollment management data available in Customer Relationship Management (CRM) and data warehouses.

Using data visualization, the Enrollment Division at Notre Dame is able to identify the clustering of students as well as outliers. This information has helped drive enrollment strategies, admissions decisions, and financial aid allocations.

Thomas Bear, Senior Director of Enrollment Management, University of Notre Dame

Mark Sloan, President & CEO, SynGlyphX


Using Data in Admissions: Why We Don’t Sell Vacuums Door to DoorMonday, 3:30–4:30 p.m.ST. GALLEN 1 – 2ND FLOOR

This presentation will provide another look at admissions techniques moving away from the college fair/high school visit by tracking the evolution of sales in general. The presentation will then lead into the type and volume of data which is available to admissions offices that can be used to personalize a student’s admissions experience. This type of modern approach to the admissions process is often more cost-effective while being more student-directed.

Nicholas DeLangie, Associate Director of Admissions, Wingate University


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Welcome ReceptionMonday, 5:00–6:30 p.m.ZURICH BALLROOM FOYER – EVENT CENTRE – 1ST FLOOR

Join us at our annual Welcome Reception. A great networking opportunity to connect with fellow colleagues and attendees while enjoying complimentary food and beverages.


Unlocking Your Market Potential: Identifying Strategies to Develop New Recruitment TerritoriesMonday, 3:00–4:00 p.m.ST. GALLEN 2 – 2ND FLOOR

Changing demographics require institutions to think more creatively about how and where they recruit students. Whether your institution is looking to grow its enrollment, enhance diversity, improve net tuition revenue or change the academic profile, developing new markets is likely a necessity to achieve your goals. Join us for an engaging conversation as we explore strategies to identify potential, untapped markets and examine best practices in implementing early recruitment initiatives in new territories.

Dr. Stefanie Niles, Vice President for Enrollment, Marketing, and Communications, Dickinson College

Deanna Voss, Dean of Undergraduate Admissions, Nova Southeastern University


Establishing an Infrastructure in Enrollment Management at Community CollegesMonday, 3:30–4:30 p.m.MONTREUX 3 – 2ND FLOOR

This workshop will walk you through the process of establishing an Office of Enrollment Management. How do we engage stakeholders in Enrollment Management planning? Learn the Do’s and Don’ts of building a comprehensive department focused on bringing Instruction and Student Services together in a shared-vision on managing enrollment. How do we distinguish district versus college responsibilities related to EM? We’ll go over promising practices in Strategic Enrollment Management (SEM) planning at a four-college district and handling target Full-Time Equivalent Students (FTES) with various initiatives and outreach/recruitment campaigns.

Tamika Brown, Assistant Vice Chancellor of Enrollment Management, Peralta Community College District


TUESD


TUESDAY AT-A-GLANCE

7:00 A.M. – 4:00 P.M. REGISTRATION / BADGE PICKUP ZURICH BALLROOM FOYER – EVENT CENTRE – 1ST FLOOR

7:00 – 8:30 A.M. CONTINENTAL BREAKFAST ZURICH BALLROOM FOYER – EVENT CENTRE – 1ST FLOOR

7:00 A.M. – 4:30 P.M. PRESENTATION READY ROOM ST. GALLEN 3 - EVENT CENTRE – 2ND FLOOR

8:30 – 9:30 A.M. MORNING PLENARY: 2ND ANNUAL ACT "ED" TALKS ZURICH BALLROOM – EVENT CENTRE – 1ST FLOOR

CONCURRENT SESSIONS

T1

9:45 – 10:45 A.M.

Follow-up ACT "ED" Talks Session: A Conversation with Jay Goff (T1.1) MONTREUX 1 & 2 – 2ND FLOOR

20/20 Connection Model: First Contact to Alumni (T1.2) VEVEY 1 – 2ND FLOOR

Uncovering the Power and Utility of Non-Cognitive Assessments to Impact Student Retention and Success (T1.3)


Advocating for Strategic Enrollment Investment (T1.4) VEVEY 3 – 2ND FLOOR

Engaging High School Students in the Age of Snapchat (T1.5) VEVEY 4 – 2ND FLOOR

Where Recruitment and Retention Meet; Building a Plan to Incorporate Best Practices (T1.6)


Integrating Millennials into Higher Education Administrative Culture (T1.7)


College Application Campaigns: The Role Admissions Offices Play in Supporting Students (T1.8)


10:45 – 11:00 A.M. MORNING REFRESHMENT BREAK PRE-FUNCTION – AREA EVENT CENTRE – 2ND FLOOR

CONCURRENT SESSIONS

T2

11:00 A.M. – 12:00 P.M.

Follow-up ACT "ED" Talks Session: A Conversation with Kevin Pollock (T2.1)


It’s Not Magic: Building a Summer Leadership Program for Underrepresented Students (T2.2)


A Crash Course in Predictative Models: The Concepts and Tools Behind the Data (T2.3)


Impact of Higher Education Financial Policy on Access & Achievement for Black, Low Income Students (T2.4)


studentPOLL: How Price and Affordability Are Affecting Application and Enrollment Decisions in 2017 (T2.5)


Best Practices for Communicating with Generation Z (T2.6) ST. GALLEN 1 – 2ND FLOOR

The Maturation of Mobile and Social Media for Admissions: The 2017 Social Admissions Report (T2.7)


Never Recruit Alone: Utilizing Data to Involve Key Campus Influencers (T2.8)


12:00 – 1:30 P.M. LUNCH KEYNOTE: KNOCKING ON THE DOOR: VALUABLE INSIGHT INTO THE PIPELINE OF NATION'S HIGH SCHOOL GRADUATES





























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CONCURRENT SESSIONS

T3

1:45 – 2:45 P.M.

Follow-up ACT “ED” Talks Session: A Conversation with Kedra Ishop (T3.1)


The Washington Perspective: Shifting Realities for Enrollment Management Policy and Practice (T3.2)


ACT Enrollment Management Products and Services: Insight from the Experts! (T3.3)


Want to Save $100K in Consulting Fees? Strategic Advising Analysis in 10 Intentional Steps! (T3.4)


Data Science and the Trail of the Student Decision Journey (T3.5) VEVEY 4 – 2ND FLOOR

Conducting Competitive Analysis Using an Interactive Visualization of NSC and Student Data (T3.6)


How Do Personal and Misconduct Disclosures Affect Your Admissions Process? (T3.7)


Not Everyone Gets a Trophy: Building Your Team in a Millennial World (T3.8)


2:45 – 3:00 P.M. AFTERNOON REFRESHMENT BREAK PRE-FUNCTION AREA - EVENT CENTRE - 2ND FLOOR

CONCURRENT SESSIONS

T4

3:00 – 4:00 P.M.

Follow-up ACT “ED” Talks Session: A Conversation with Doug Shapiro (T4.1)


Getting Ahead of the Curve in the Hispanic Student Market (T4.2) VEVEY 1 – 2ND FLOOR

Back Seat Driver? The Community College Role in Higher Education (T4.3)


Breaking Down Silos; Lessons Learned in CRM Implementation for a One-Stop-Shop Call Center (T4.4)


E-Expectations 2017: How Online Expectations Change for Today’s Prospective Students and Parents (T4.5)


International Recruiting: What to Do When You Are Late to the Party? (T4.7)


Multiple Options for Optimum Results: Effective and Efficient Transfer Pathways (T4.8)





























TUESD


CONCURRENT SESSIONS

T3

1:45 – 2:45 P.M.

Follow-up ACT “ED” Talks Session: A Conversation with Kedra Ishop (T3.1)


The Washington Perspective: Shifting Realities for Enrollment Management Policy and Practice (T3.2)


ACT Enrollment Management Products and Services: Insight from the Experts! (T3.3)


Want to Save $100K in Consulting Fees? Strategic Advising Analysis in 10 Intentional Steps! (T3.4)


Data Science and the Trail of the Student Decision Journey (T3.5) VEVEY 4 – 2ND FLOOR

Conducting Competitive Analysis Using an Interactive Visualization of NSC and Student Data (T3.6)


How Do Personal and Misconduct Disclosures Affect Your Admissions Process? (T3.7)


Not Everyone Gets a Trophy: Building Your Team in a Millennial World (T3.8)


2:45 – 3:00 P.M. AFTERNOON REFRESHMENT BREAK PRE-FUNCTION AREA - EVENT CENTRE - 2ND FLOOR

CONCURRENT SESSIONS

T4

3:00 – 4:00 P.M.

Follow-up ACT “ED” Talks Session: A Conversation with Doug Shapiro (T4.1)


Getting Ahead of the Curve in the Hispanic Student Market (T4.2) VEVEY 1 – 2ND FLOOR

Back Seat Driver? The Community College Role in Higher Education (T4.3)


Breaking Down Silos; Lessons Learned in CRM Implementation for a One-Stop-Shop Call Center (T4.4)


E-Expectations 2017: How Online Expectations Change for Today’s Prospective Students and Parents (T4.5)


International Recruiting: What to Do When You Are Late to the Party? (T4.7)


Multiple Options for Optimum Results: Effective and Efficient Transfer Pathways (T4.8)


CONFERENCE REGISTRATIONTuesday, 7:00 a.m.–4:00 p.m.ZURICH BALLROOM FOYER - EVENT CENTRE - 1ST FLOOR

CONTINENTAL BREAKFASTTuesday, 7:00–8:30 a.m.ZURICH BALLROOM FOYER - EVENT CENTRE - 1ST FLOOR

Second Annual ACT “ED” TALKS - Morning PlenaryTuesday, 8:30–9:30 a.m.ZURICH BALLROOM – EVENT CENTRE – 1ST FLOOR

Back by popular demand! Last year was our inaugural year for our ACT “ED” Talks. We continue them this year with four nationally recognized individuals from higher education that have courageously offered to share their expertise in “ED” Talks fashion. This plenary session is sure to provide you with some excellent high level insight in an entertaining format. Each of our “ED” talkers will offer a follow-up concurrent session to provide you with an opportunity for more interaction.

• Juggling Frogs: The Magnificent, Maddening World of Enrollment Management — Kedra Ishop, PhD: Vice Provost for Enrollment Management, University of Michigan

• To See the College of Tomorrow, Understand the Students of Today — Douglas T. Shapiro, PhD: Executive Research Director, National Student Clearinghouse

• Impactful Retention Fundamentals: Using Small Data to Make Big Student Gains — Jay Goff: Vice President, Enrollment and Retention Management, Saint Louis University

• If We Don't Tell Our Story, Someone Else Will — Dr. Kevin Pollock: President, Montgomery County Community College

Each ACT “ED” Talks presenter will hold their own additional follow-up presentation as part of Tuesday’s four remaining educational sessions (T1.1, T2.1, T3.1 and T4.1).

TUESDAY SESSIONS

Kedra Ishop Douglas T. Shapiro

Jay Goff Kevin Pollock


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18CONCURRENT SESSION T1.1

Follow-up ACT “ED” Talks Session: A Conversation with Jay GoffTuesday, 9:45–10:45 a.m.MONTREUX 1 & 2 – 2ND FLOOR

This interactive session will provide you with an opportunity to gather additional insight from Jay Goff. Jay will expand on many of his ACT “ED” talks comments (“Impactful Retention Fundamentals: Using Small Data to Make Big Student Gains”). In addition, all guests will have an opportunity to respond and share any insight you feel is mutually beneficial . . . a great opportunity to network with your colleagues and “apply what you have learned to practice.”

Jay Goff, Vice President Enrollment and Retention Management, Saint Louis University

CONCURRENT SESSION T1.2

20/20 Connection Model: First Contact to AlumniTuesday, 9:45–10:45 a.m.VEVEY 1 – 2ND FLOOR

The Census Bureau data forecast predicts for year 2020, minorities will become the majority. For Predominately White Institutions (PWI) it is imperative to have a 20/20 plan for first generation and multicultural students by valuing campus relationships, skill building, leadership development, and connecting with alumni. This session of the 20/20 Connection Model will illustrate the components for solutions to current and future institutional challenges in the areas of gaining trust to re-engaging alumni. This model is an execution process on campuses which connects students to off-campus initiatives stated in the mission of universities and colleges.

Jonathan Cox, Interim Coordinator Student Services & Outreach, University of Northern Iowa

Danté Means, Coordinator of Diversity Programs, University of Northern Iowa

Ashley Stewart, Co-Organizer, Panther Connection


Uncovering the Power and Utility of Non-Cognitive Assessments to Impact Student Retention and SuccessTuesday, 9:45–10:45 a.m.VEVEY 2 – 2ND FLOOR

Learn about an incredibly effective and easy way to implement noncognitive assessment that has the potential to jumpstart any retention and student success effort overnight.

Don Pitchford PhD, Director: Higher Education Partnerships and Services, ACT


Advocating for Strategic Enrollment InvestmentTuesday, 9:45–10:45 a.m.VEVEY 3 – 2ND FLOOR

Utilizing the Return on Investment (ROI) model presented by Bontrager and Brown in SEM and Institutional Success: Integrating Enrollment, Finance and Student Access (2008), the University of Minnesota Duluth successfully advocated for central university resources to launch a series of enrollment initiatives supporting student recruitment and retention. The journey from initial program demand/capacity analysis, to ROI modeling, enhanced stakeholder partnerships, and ongoing accountability will be highlighted.

Mary Keenan, Assistant Vice Chancellor, University of Minnesota Duluth


Engaging High School Students in the Age of SnapchatTuesday, 9:45–10:45 a.m.VEVEY 4 – 2ND FLOOR

Given high school students’ profound engagement with rapidly evolving digital media, their communication preferences change on a yearly (if not monthly) basis. Royall & Company’s 2017 survey of high school students will examine which digital networks are most influential with respect to their college search and selection, with a particular focus on social media. The presentation will also situate these findings in a broader context, examining students’ evolving attitudes toward legacy communication channels, including paper mailings and email.

Pamela Kiecker Royal PhD., Head of Research, EAB | Royall & Company


TUESD



Where Recruitment and Retention Meet; Building a Plan to Incorporate Best PracticesTuesday, 9:45–10:45 a.m.ST. GALLEN 1 – 2ND FLOOR

Having clear, written plans for both recruitment and retention is essential to a successful Strategic Enrollment Management operation. This session will present the essential elements of a recruitment plan, as well as the approaches to building and implementing a successful retention plan. Finally, the session will develop discussion on the interaction between these plans and how coordination of the plans drives student success.

Dr. Tom Green, Associate Executive Director, Consulting and SEM, AACRAO


Integrating Millennials into Higher Education Administrative CultureTuesday, 9:45–10:45 a.m.ST. GALLEN 2 – 2ND FLOOR

One challenge for higher education is integrating millennials into campus administrative culture. For millennials, educational institutions are considered among the least innovative and satisfying places to work. This is alarming for higher ed institutions since, as boomer-generation administrators start to retire, upper administration and leadership turnover will hit record numbers. It is important to take measures to ensure that the best of ‘Gen-Y’ currently working in higher education stick around. During this session, we will explore the reasons why millennials have had difficulty integrating into campus administrative cultures, and what upper-level administrators can do moving forward.

James Wicks, Associate Director of Recruitment & School Relations, Texas A&M International University


College Application Campaigns: The Role Admissions Offices Play in Supporting StudentsTuesday, 9:45–10:45 a.m.MONTREUX 3 – 2ND FLOOR

The American College Application Campaign® (ACAC), an initiative of the American Council on Education is a national effort to increase the number of first-generation and low-income students who pursue a postsecondary education by removing the barriers that often prevent these students from applying to college. To achieve this, state leaders, school staff, and community members, including college admissions representatives, provide students with individualized support and assistance as they prepare for and complete the college application process during school day events in all 50 states and DC. Come learn about ACAC, your state’s college application initiative, and how you and your institution can get involved. ACE will walk attendees through the national campaign, California State University, Fullerton will share their engagement experience with California’s College Application and Success Campaign, which is coordinated by the AVID Center for the state, and Ocean View High School will showcase their implementation of the campaign and the important role admissions representatives played in their successful event.

Melissa Caperton, Director, American College Application Campaign, American Council on Education

Isaac Cervantes, Outreach Counselor, California State University, Fullerton

Allison Upstill, College Career Specialist, Ocean View High School


Morning Refreshment BreakTuesday, 10:45–11:00 a.m.PRE-FUNCTION AREA – EVENT CENTRE – 2ND FLOOR


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Follow-up ACT “ED” Talks Session: A Conversation with Kevin PollockTuesday, 11:00 a.m.–12:00 p.m.MONTREUX 1 & 2 – 2ND FLOOR

This interactive session will provide you with an opportunity to gather additional insight from Kevin Pollock. Kevin will expand on many of his ACT “ED” talks comments (“If We Don’t Tell Our Story, Someone Else Will”). In addition, all guests will have an opportunity to respond and share any insight you feel is mutually beneficial . . . a great opportunity to network with your colleagues and “apply what you have learned to practice.” Dr. Kevin Pollock, President, Montgomery County Community College


It’s Not Magic: Building a Summer Leadership Program for Underrepresented StudentsTuesday, 11:00 a.m.–12:00 p.m.VEVEY 1 – 2ND FLOOR

In May 2016, partner offices at The Ohio State University came together to announce the launch of the Buckeye Student Leadership Academy (BSLA) to begin the summer of 2017. The new BSLA is a special summer program for high achieving, rising Ohio high school seniors from under-served communities. The program is designed to assist Ohio State in efforts to recruit and retain Ohio’s top minority, first-generation, and/or rural students from throughout the state. The BSLA presents a major opportunity on our campus regarding the creation, planning, execution, and evaluation of an ambitious campus-wide program. This session will provide attendees a summary of our efforts regarding the BSLA.

Keith Gehres, Director, Outreach and Recruitment, The Ohio State University

Khadijah Jones, Senior Assistant Director, Outreach and Recruitment, The Ohio State University


A Crash Course in Predictative Models: The Concepts and Tools Behind the DataTuesday, 11:00 a.m.–12:00 p.m.VEVEY 2 – 2ND FLOOR

Vendors across the higher-ed industry are taking steps to build predictive features into their products, and many others are offering programs or expertise to create predictive models for their clients. With this in mind, it is imperative that enrollment managers have a basic understanding of how these models work, what the strengths and limitations of different approaches to predictive modeling might be, and an awareness of the various predictive modeling tools that are at their disposal. This session will discuss the differences between machine learning, types of regression, and other common modeling techniques; how outputs can be applied; and review DIY predictive modeling tools.

Matt Vollrath, Senior Director, Enrollment Marketing, Lipscomb University


Impact of Higher Education Financial Policy on Access & Achievement for Black, Low Income StudentsTuesday, 11:00 a.m.–12:00 p.m.VEVEY 3 – 2ND FLOOR

A vast amount of time has been dedicated to researching the effects of education policy on postsecondary students including access, persistence, and graduation. However, more recent studies have focused on the effect of higher education policy on underrepresented groups, including students of color and students from low socioeconomic backgrounds. Once thought of as an institution that provided equal opportunity and combated historical injustices, higher education is now under examination due to policies that have maintained and even promulgated institutional disparity.

Jonathan Hughes, Assistant Director of Admissions, University of Louisville

Dr. Denise Cumberland, Professor, University of Louisville


TUESD



StudentPOLL: How Price and Affordability Are Affecting Application and Enrollment Decisions in 2017Tuesday, 11:00 a.m.–12:00 p.m.VEVEY 4 – 2ND FLOOR

The increasing cost of college, fueled by pressure from the media, government, and public, has developed into a significant controversy for institutions and students. Representatives from ACT and Art & Science Group will discuss college-bound students’ perceptions on college price and affordability and present 2017 StudentPOLL research findings on how these notions in turn influence application and enrollment decisions. We will also share how perceptions on price and affordability have changed from 2016 and before. These key findings come from StudentPOLL: a nation-wide study of college-bound high school students conducted by ACT and Art & Science Group.

Craig Goebel, Principal, Art & Science GroupRick Hesel, Principal, Art & Science Group


Best Practices for Communicating with Generation ZTuesday, 11:00 a.m.–12:00 p.m.ST. GALLEN 1 – 2ND FLOOR

With the next generation of prospective students born in 1997–2003, how are admissions offices and enrollment management professionals keeping up with marketing and recruiting trends for the digital native? What are some best practices that can be associated in your marketing and communications plan for the new wave of applicants? As you weave through all the new media and communication technologies out there, what methods will stay the same or will there need to be new methods of communicating with this younger generation? Learn what is next with Generation Z.

Angela Brockelsby, Associate Vice Provost and Director of Communication, Marketing and Outreach

Natalie McCook, Senior Assistant Director of Admissions, NC State University


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The Maturation of Mobile and Social Media for Admissions: The 2017 Social Admissions ReportTuesday, 11:00 a.m.–12:00 p.m.ST. GALLEN 2 – 2ND FLOOR

Social media is no longer new, neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?

This year’s edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.

Gil Rogers, Director of Enrollment Marketing, Chegg® Inc.


Never Recruit Alone: Utilizing Data to Involve Key Campus InfluencersTuesday, 11:00 a.m.–12:00 p.m.MONTREUX 3 – 2ND FLOOR

Learn how a university reimagined their enrollment efforts by utilizing data to increase the involvement of key campus influencers. This session highlights how this philosophy transformed recruitment activities to harness institutional resources, personalizing the student experience and making events more memorable. Discover how campus influencers such as current students, faculty, alumni, and athletics were leveraged to improve recruiting and outreach activities. Results included increases in participation and satisfaction of daily and large format campus visit events, improved yield rates of admitted students, and the creation of nationally recognized outreach activities.

Jason Trainer, Director of Admissions, University of North Dakota

Jennifer Aamodt, Assistant Director of Admissions, University of North Dakota

Phil Irwin, Assistant Director of Admissions, University of North Dakota

Lunch Keynote

Knocking on the Door: Valuable Insight into the Pipeline of our Nation's High School GraduatesTuesday, 12:00–1:30 p.m.ZURICH BALLROOM – EVENT CENTRE – 1ST FLOOR

The Knocking at the College Door report is an extremely valuable report that provides policymakers, college enrollment managers, counselors, school leaders, researchers and the media with data projecting how the numbers and demographics of high school graduates are likely to change in the years ahead and what colleges and universities will need to do to successfully serve those students and help build a competitive workforce.

Joe Garcia, President, Western Interstate Commission for Higher Education (WICHE)

Joe Garcia


TUESD



Follow-up ACT “ED” Talks Session: A Conversation with Kedra IshopTuesday, 1:45–2:45 p.m.MONTREUX 1 & 2 – 2ND FLOOR

This interactive session will provide you with an opportunity to gather additional insight from Kedra Ishop. Kedra will expand on many of her ACT “ED” talks comments (“Juggling Frogs: The Magnificent, Maddening World of Enrollment Management”). In addition, all guests will have an opportunity to respond and share any insight you feel is mutually beneficial . . . a great opportunity to network with your colleagues and “apply what you have learned to practice.”

Kedra Ishop, PhD, Vice Provost for Enrollment Management, University of Michigan


The Washington Perspective: Shifting Realities for Enrollment Management Policy and PracticeTuesday, 1:45–2:45 p.m.VEVEY 1 – 2ND FLOOR

Enrollment management professionals have navigated a complex and changing landscape over the last decade, from the recession of 2008 that significantly reduced state support for higher education, to the Obama administration and its focus on completion and accountability. While the Trump administration has been in Washington for several months, the higher education goals and policy priorities of the new administration remain unclear. This session will look at what might be on the horizon for enrollment management professionals, including possible policy changes delivered through reauthorization of the Higher Education Act, and how these changes could impact our work.

Mike Reilly, Executive Director, The American Association of Collegiate Registrars and Admissions Officers (AACRAO)


ACT Enrollment Management Products and Services: Insight from the Experts!Tuesday, 1:45–2:45 p.m.VEVEY 2 – 2ND FLOOR

You asked for it, you got it . . . last year’s conference evaluations revealed a desire for ACT to offer a session that provides a high level “walk-through” of all of ACT’s enrollment management tools, reports and services associated with recruitment, placement, retention and completion. This re-occurring session will provide strategic insight you can immediately apply to practice at your institutions.

Joe Cruse, ACT Senior Director, Client RelationsRob Dennis, ACT State Lead


Want to Save $100K in Consulting Fees? Strategic Advising Analysis in 10 Intentional Steps!Tuesday, 1:45–2:45 p.m.VEVEY 3 – 2ND FLOOR

Given today’s reality of fiscal austerity, hiring a consulting firm is not an option for many institutions. Learn how a public, urban institution looked internally to lead a campus-wide SWOT analysis, moderate a conversation, and re-envision advisement for the college. The presentation will take participants through the 10 phases of this process, including the formulation of our teams, the process to ensure that all advising constituencies are represented and voiced, communication to the college community, and development of the model and its presentation.

Reine Sarmiento, Associate Provost and Vice President of Enrollment Management, Lehman College

Richard Finger, Director, Enrollment and Graduate Studies and Success Initiatives, Lehman College - City University of New York

Lisa Moalem, Director of Academic Advisement, Lehman College - City University of New York


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Data Science and the Trail of the Student Decision JourneyTuesday, 1:45–2:45 p.m.VEVEY 4 – 2ND FLOOR

Your prospective students are investigating your brand on their own search pathway leaving a trail of data. Utilizing a first-of-its-kind dataset, this session will address lingering questions about online student behavior and the college search. Using individual online behavioral data from multiple institutions, we will discuss how and when students are most engaged with your brand throughout the Student Decision Journey. This case study will address long-standing myths about the college search and show you how to equip your institution to recruit in the petabyte age.

Thom Golden, Vice President of Data Science, Capture Higher Ed

William Pierce, Director of Undergraduate Admissions, University of Toledo

Dr. Jace Lux, Director of Recruitment and Admissions, Western Kentucky University

John-Mark Francis, Assistant Director of Admissions-Recruitment, Western Kentucky University


Conducting Competitive Analysis Using an Interactive Visualization of NSC and Student DataTuesday, 1:45–2:45 p.m.ST. GALLEN 1 – 2ND FLOOR

As institutions compete for their share of the prospective student market, more tracking and benchmarking mechanisms are paramount to the institution’s success. This session will illustrate how Enrollment Management at Purdue University has progressed from creating multiple iterations of static rows and columns to an interactive dashboard, designed specifically to identify the top competitors within multiple segments of the admitted student market. You will learn how to utilize a simple tool to help decision makers identify your institution’s strengths, limitations, and opportunities for improvement.

Julie Huser, Assistant Director, Enrollment Management Analysis and Reporting, Purdue University


TUESD



How Do Personal and Misconduct Disclosures Affect Your Admissions Process?Tuesday, 1:45–2:45 p.m.ST. GALLEN 2 – 2ND FLOOR

More than ever, admissions offices are wanting to understand the student beyond their GPA and test scores. Through essays and short statements, we ask them to open up about challenges in their lives and how they have addressed them. Campuses are also facing increased scrutiny by students and parents regarding student safety. Institutions want to know more about the past history of their applicants. This presents admissions & enrollment leaders with difficult choices about how to utilize this information to make decisions that will impact both applicants and their campus community. This session will address these issues and provide some best practices on how to thoughtfully manage them.

Charles Carabello, Associate Director for Admissions and Enrollment, The University of Georgia

Matt López, Executive Director, Admission Services, Arizona State University

Courtney Minden, Dean of Undergraduate Admissions, Babson University

Jonathan Ferrell, Associate Director of College Counseling, Pace Academy


Not Everyone Gets a Trophy: Building Your Team in a Millennial WorldTuesday, 1:45–2:45 p.m.MONTREUX 3 – 2ND FLOOR

We live in an ever-changing world with a continuously shifting admissions culture. Although we often reflect on the changing demographics of prospective students, how do we apply this research to our own staff? Many recruitment teams hire entry-level staff members from the millennial generation. Understanding how this generation thinks, how they learn, and where they find their motivation has resulted in increased retention of Towson University’s admissions staff. Find out how these strategies were developed and can be applied to your institutions unique structure.

Jennifer Ziegenfus, Associate Director of Recruitment, Towson University

Dr. David Fedorchak, Director of University Admissions, Towson University


Afternoon Refreshment BreakTuesday, 2:45–3:00 p.m.PRE-FUNCTION AREA – EVENT CENTRE – 2ND FLOOR


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Follow-up ACT “ED” Talks Session: A Conversation with Doug ShapiroTuesday, 3:00–4:00 p.m.MONTREUX 1 & 2 – 2ND FLOOR

This interactive session will provide you with an opportunity to gather additional insight from Doug Shapiro. Doug will expand on many of his ACT “ED” talks comments (“To See the College of Tomorrow, Understand the Students of Today”). In addition, all guests will have an opportunity to respond and share any insight you feel is mutually beneficial . . . a great opportunity to network with your colleagues and “apply what you have learned to practice.” Douglas T. Shapiro, PhD, Executive Research Director, National Student Clearinghouse Research Center


Getting Ahead of the Curve in the Hispanic Student MarketTuesday, 3:00–4:00 p.m.VEVEY 1 – 2ND FLOOR

According to Pew Research, the Hispanic population is expected to double by 2050. It is critical for colleges to get an early foothold in this student population in order to be positioned to ride the growth wave. This session is a case study about how a small, private college has developed a pipeline from the Hispanic student market. After three years of working with local community organizations, fund raising, and targeted marketing, CBU has tripled the Hispanic student enrollment. Attendees will also learn about strategies for developing campus programming to strengthen the academic and campus experience for Hispanic students.

Anne Kenworthy, Vice President for Enrollment, Christian Brothers University


Back Seat Driver? The Community College Role in Higher EducationTuesday, 3:00–4:00 p.m.VEVEY 2 – 2ND FLOOR

Community colleges, for many years, have been the "low class citizen" of higher education. Half of the students who are pursuing an undergraduate education in the United States are enrolled at one of the country's more than 1,200 community colleges. As the cost of college tuition continues to soar, community colleges are becoming a lot more relevant and, at times, the FIRST option for students and their families. This vital sector of higher education has gone from being in the back seat to now being in the driver's seat. Community colleges serve as vital arteries when it comes to a low-cost education, career readiness, and a path for underserved students.

Andre Richburg, Dean of Enrollment Management and College Relations, Atlantic Cape Community College

Erin Snyder, Director of Enrollment Management and Strategic Communications, Eastern Iowa Community Colleges


Breaking Down Silos; Lessons Learned in CRM Implementation for a One-Stop-Shop Call CenterTuesday, 3:00–4:00 p.m.VEVEY 3 – 2ND FLOOR

In this session, we will explore lessons learned in CRM implementation at Northern Arizona University in the creation of the Student Solutions Center responsible for servicing calls from students and parents at all points of the student life-cycle for the offices of Admissions & Orientation, Scholarships & Financial Aid, Student Accounts, and Student Records. Listen to staff describe how the integration of customer service across multiple departments into a unified call center was born out of the mission for sustainable, long-term enrollment growth.

Emily Schlittenhart, Manager of Enrollment Services, Northern Arizona University

Ryan Ives, Student Service Coordinator, Northern Arizona University


TUESD



E-Expectations 2017: How Online Expectations Change for Today’s Prospective Students and ParentsTuesday, 3:00–4:00 p.m.VEVEY 4 – 2ND FLOOR

When college-bound juniors and seniors research prospective campuses online, how does their behavior change during the year—and how does it compare to their parents’ behavior? In this session, the presenters will share the latest E-Expectations research, comparing results from juniors and seniors and their parents who were surveyed in the spring of 2017. Attendees will learn how students and parents prefer to search for colleges, how their web content priorities change over the year, and about their attitudes toward mobile browsing, texting with colleges, social media, and the types of website images they prefer. At the conclusion, participants will gain a better understanding of how to engage students.

Stephanie Geyer, Vice President for Web Strategy and Interactive Marketing Services, Ruffalo Noel Levitz


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International Recruiting: What to Do When You Are Late to the Party?Tuesday, 3:00–4:00 p.m.ST. GALLEN 2 – 2ND FLOOR

For many universities, recruiting international students supports institutional mission and values. We seek to educate global citizens, and there is no better way than welcoming bright and talented students from around the world. For schools that have enrollment capacity, international students present an opportunity to diversify the campus and fill beds.

Some have sophisticated, long-term international recruiting strategies and proven tactics. But what if you are just now making this a priority? What strategies work? How long does it take to build productive recruiting pipelines? What about international students in U.S. high schools? The panelists will present case studies.

Madeleine Rhyneer, Vice President for Enrollment and Marketing, Susquehanna University

Dr. Robert Alexander, Vice President for Enrollment and Communications, Millsaps College



Multiple Options for Optimum Results: Effective and Efficient Transfer PathwaysTuesday, 3:00–4:00 p.m.MONTREUX 3 – 2ND FLOOR

Learn about the effectiveness of partnerships between Cuyahoga Community College and Cleveland State University (four-year public partner institution) and Baldwin Wallace University (four-year private institution). The presentation will include information about our comprehensive partnerships and support services for transfer students including: Dual Admission programs such as A to BW between Cuyahoga Community College and Baldwin Wallace University, development of partnerships and articulation agreements and a number of effective pre transfer planning services including Gradfest events, Pre Transfer Planning appointments, and tours of four-year colleges/universities.

Abby Dohanos, Director, Transfer Center, Cuyahoga Community College

Becky Barnes, Director, Articulation, Transfer, and Prior Learning, Cuyahoga Community College

Janna Whitaker, Associate Director of Admissions, Baldwin Wallace University


WED

NESD


WEDNESDAY AT-A-GLANCE

7:00 – 11:30 A.M. REGISTRATION / BADGE PICKUP ZURICH BALLROOM FOYER – EVENT CENTRE – 1ST FLOOR

7:00 – 8:00 A.M. CONTINENTAL BREAKFAST ZURICH BALLROOM FOYER – EVENT CENTRE – 1ST FLOOR

7:00 – 11:30 A.M. PRESENTATION READY ROOM ST. GALLEN 3 - EVENT CENTRE – 2ND FLOOR

CONCURRENT SESSIONS

W1

8:00 – 9:00 A.M.

Sharpen Student Search with ACT® Enroll – A Live Demonstration of ACT’s New Enrollment Management Portal (W1.1)


Merging the Mazes: Joint Admission as a Transfer Student Pathway (W1.2)


Enrollment and Prior Learning Assessment: The Student Journey (W1.3) VEVEY 2 – 2ND FLOOR

How to Manage Enrollment During a University Prioritization Process (W1.4)


Living the Lifecycle: Why and How to Integrate Recruitment, Student Success, and Advancement (W1.5)


Develop and Deliver Impactful Communications: Smart, Doable Practices That Get Results (W1.6)


9:00 – 9:15 A.M. MORNING REFRESHMENT BREAK PRE-FUNCTION AREA – EVENT CENTRE – 2ND FLOOR

CONCURRENT SESSIONS

W2

9:15 – 10:15 A.M.

I Get You: Simple Tools for Understanding Your Student Populations and Their Needs to Succeed (W2.1)


Data Mining and Student Success Measures (W2.2) VEVEY 1 – 2ND FLOOR

Research Focus II: Insights in Higher Education Research for Enrollment Managers (W2.3)


Closing the Deal: Frontier Strategies for Ensuring Maximum Yield from Your Admitted Student Pool (W2.4)


Integrating Access and Success (W2.5) VEVEY 4 – 2ND FLOOR

Changing the Narrative Regarding the Success of Underrepresented Students in Higher Education (W2.6)


10:15 – 10:30 A.M. MID-MORNING REFRESHMENT BREAK ZURICH BALLROOM FOYER – EVENT CENTRE – 1ST FLOOR

10:30 – 11:30 A.M. CLOSING KEYNOTE: THREE BASIC QUESTIONS FOR HIGHER EDUCATION





























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19

CONFERENCE REGISTRATIONWednesday, 7:00–11:30 a.m.ZURICH BALLROOM FOYER – EVENT CENTRE – 1ST FLOOR

CONTINENTAL BREAKFASTWednesday, 7:00–8:00 a.m. ZURICH BALLROOM FOYER – EVENT CENTRE – 1ST FLOOR

CONCURRENT SESSION W1.1

Sharpen Student Search with ACT® Enroll – A Live Demonstration of ACT’s New Enrollment Management PortalWednesday, 8:00–9:00 a.m.MONTREUX 1 & 2 – 2ND FLOOR

Student search is one of the most important tools for the effective enrollment manager to master. This session will ensure your ACT® and PreACT® search efforts remain on the “cutting edge” with the latest innovation and research. This session will offer insight into ACT's enhanced Educational Opportunity Service (EOS) program. Attendees will benefit from this hands-on and interactive session and discover strategies to maximize student search efforts. For those that have already activated your new ENROLL accounts, bring your laptop, your Enroll username and password and a list of campus-specific student search goals….let the “searching” begin! Kenton Pauls, Director of Higher Education Partnerships, ACT

WEDNESDAY SESSIONS


WED

NESD



Merging the Mazes: Joint Admission as a Transfer Student PathwayWednesday, 8:00–9:00 a.m.VEVEY 1 – 2ND FLOOR

As the competition for students increases more schools are turning to an often overlooked market—community college transfer students. More academically prepared students are choosing to begin college by starting closer to home; a more affordable option for many. Yet the transfer process is not as simple as it may seem. Each institution, both two-year and four-year have their own maze to navigate. To make sense of both and helping students merge their pathways to academic success is the secret to success. During this session the presenter will provide details on how to implement a Joint Admissions program that gives students the help they need to make the journey between institutions.

Dr. Brett Morris, Executive Director for Enrollment Management, Eastern Kentucky University


Enrollment and Prior Learning Assessment: The Student JourneyWednesday, 8:00–9:00 a.m.VEVEY 2 – 2ND FLOOR

This session will cover the journey of the adult student through the process of Prior Learning Assessment at an institution. A Gallup poll showed that 75% of adults said they would be more likely to enroll in higher education if they could earn credit for what they already know. But embedding prior learning assessment into the enrollment and marketing process can be a challenge. This session will cover new processes and tools being leveraged by institutions to create a seamless experience for the adult student.

Beth Doyle, Vice President, LearningCounts, Council for Adult and Experiential Learning


How to Manage Enrollment During a University Prioritization ProcessWednesday, 8:00–9:00 a.m.VEVEY 3 – 2ND FLOOR

After several years of annual budget cuts, Oklahoma City University underwent a complete prioritization process during the 2014–2015 academic year. This analyzed every academic and support program on campus to determine individual program enrollment and net revenue. This resulted in the enhancement of some programs and the elimination of others with the end goal of generating more university revenue. This session focuses on the role the Enrollment Management division played in helping the university in the prioritization process, and then more importantly, moving the campus forward once the prioritization results were determined.

Kevin Windholz, Vice President for Enrollment Management & University Communications, Oklahoma City University


Living the Lifecycle: Why and How to Integrate Recruitment, Student Success, and AdvancementWednesday, 8:00–9:00 a.m.VEVEY 4 – 2ND FLOOR

Enrollment leaders must think broadly about student needs across the lifecycle—from the very early stages of recruitment, to graduation, to alumni/donor engagement. Drawing on qualitative and quantitative data, as well as University of Arizona (UA) experiences, the presenters will share an integrated approach to managing the lifecycle. The presentation will draw from the unique viewpoints of a variety of national enrollment leaders in the Eduventures Enrollment Leadership Report, as well as UA’s prospective student survey.

Kasey Urquidez, Vice President, Enrollment Management & Student Affairs Advancement and Dean, Undergraduate Admissions, University of Arizona

Kim Reid, Principal Analyst, Eduventures

WEDNESDAY SESSIONS


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19CONCURRENT SESSION W1.6

Develop and Deliver Impactful Communications: Smart, Doable Practices That Get ResultsWednesday, 8:00–9:00 a.m.ST. GALLEN 1 – 2ND FLOOR

Marketing efforts play a huge role in meeting each year’s enrollment goals. They are the means to delivering messages like apply, visit, and enroll. It seems no wonder, then, that marketers like to talk about the next big thing, the best new ideas, and the overarching strategies. While it’s important to have a vision, it is the day-to-day decisions and communications that provide the most constant and immediate impact. If it’s been awhile since you reviewed your communication plan and its components, this session will deliver an array of simple, straightforward, and easy to implement best practices that will help you develop and deliver communications that get noticed and get results.

Krista Timney, Senior Associate Director of Marketing and Communications, Indiana University Bloomington


Morning Refreshment BreakWednesday, 9:00–9:15 a.m.PRE-FUNCTION AREA – EVENT CENTRE – 2ND FLOOR


I Get You: Simple Tools for Understanding Your Student Populations and Their Needs to SucceedWednesday, 9:15–10:15 a.m.MONTREUX 1 & 2 – 2ND FLOOR

Contemporary admission practices rely on a combination of scores that rank a student as a high- or low-potential based on a single number. Such practice is detrimental for identifying students’ particular needs as it often results in treating the population that doesn’t need help and overlooking the segment that requires extra attention. To quickly understand the differences in student population, a combination of ACT scores and high school GPA can be used to parcel a cohort into four achievement quadrants and identify an at-risk population and understand their behavioral differences and academic needs for a timely intervention enhancing student success.

Kate Ralston, Assistant Director for Research, Iowa State University


Data Mining and Student Success MeasuresWednesday, 9:15–10:15 a.m.VEVEY 1 – 2ND FLOOR

A mixed-methods study was conducted to identify the impact of student retention strategies on student success. Data Analysis was a particular strategy identified and utilized by institutions with increased student success outcomes. This conference presentation will highlight the study focusing on the data analysis conducted and application of the data mined within the institutions included in the study. The dissemination of mined data with instructors of first-year courses and the processes needed for first-year instructors to function as retention specialists will be shared with conference participants. Concerns with the Family Educational Rights to Privacy Act (FERPA) will be addressed.

Sarah Beth Schillage-Truxillo, Instructor/Compliance Officer/Consultant, Southeastern Louisiana University



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Research Focus II: Insights in Higher Education Research for Enrollment ManagersWednesday, 9:15–10:15 a.m.VEVEY 2 – 2ND FLOOR

Enrollment managers may be unaware of the wealth of data collected by ACT that could assist them in their enrollment, diversity, and retention goals. During this session, we will discuss the results of recent ACT research with a focus on how these findings can be applied on individual campuses. Specifically, the results of a study that focused on understanding which students are most likely to declare a STEM major will be discussed. Another study that used pre-collegiate data to predict which students would return for their second year, transfer, or drop out of higher education all together will also be presented. Finally, the development of an enrollment management tool that allows users to consider different admission criteria and weighting and the resulting impact on the diversity and expected performance of an admitted and enrolled class will be demonstrated.

Justine Radunzel, Principal Research Scientist, ACT Statistical & Applied Research Department, ACT


Closing the Deal: Frontier Strategies for Ensuring Maximum Yield from Your Admitted Student PoolWednesday, 9:15–10:15 a.m.VEVEY 3 – 2ND FLOOR

This presentation will examine prevailing market forces impacting yield rate and describe a set of innovative yield-management measures implemented by four different institutions. Issues discussed will include the changing meaning of yield rate, implications of the early FAFSA for yield, and how students’ growing engagement with digital media is impacting propensity to enroll. Strategies covered will include these: using “live” financial aid models to enable rapid, iterative aid policy refinement; triaging follow-up with admitted students based on predicted likelihood to enroll; and low-cost, high-intensity approaches that more effectively engage a greater number of admitted students.

Dr. Robert Alexander, Vice President for Enrollment and Communications, Millsaps College

Madeleine Rhyneer, Vice President for Enrollment and Marketing, Susquehanna University



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19CONCURRENT SESSION W2.5

Integrating Access and SuccessWednesday, 9:15–10:15 a.m.VEVEY 4 – 2ND FLOOR

Admissions counseling, new student advising, and orientation are often the first steps for student access to college. While all of these should provide the gateway to student success, students often face a jarring transition process between their entry phase and their success phase. Join us as we share how we integrated Enrollment Services with a First Year Experience course that links admissions to academics and academics to completion. We will discuss how we assess student learning outcomes throughout the enrollment process, engage students in the distinctiveness of our campus culture, and develop pathways to success.

Nate Slaton, Vice President, Enrollment Management, West Kentucky Community & Technical College

Octavia Lawrence, Director of Academic Advising, West Kentucky Community & Technical College


Changing the Narrative Regarding the Success of Underrepresented Students in Higher EducationWednesday, 9:15–10:15 a.m.ST. GALLEN 1 – 2ND FLOOR

Underrepresented students (i.e., first-generation students, low-income students, and students of color) account for a significant increase in college admission and arrive with a unique set of challenges and traits. Identifying underrepresented students and providing intervention for successful transition can prove difficult for many institutions. What is your campus doing to increase access and support to these students at your institution? Spring Arbor University has identified steps to obtain noncognitive data to effectively identify the need of underrepresented students and provide adequate resources to retain and graduate underrepresented students.

Eric Beda, Director, Office of Intercultural Relations, Spring Arbor University


Mid-Morning Refreshment BreakWednesday, 10:15–10:30 a.m.ZURICH BALLROOM FOYER – EVENT CENTRE – 1ST FLOOR


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Closing Keynote

Three Basic Questions for Higher EducationWednesday, 10:30–11:30 a.m.ZURICH BALLROOM – EVENT CENTRE – 1ST FLOOR

This past fall’s elections marked a significant change for our nation, both in terms of leadership and direction. As we progress through 2017, many in higher education are realizing the need for serious dialogue about our role in exacerbating the opportunity gap and our obligation going forward to close it. This insightful closing keynote is sure to offer much to reflect upon as you return home to your campuses.

Daniel Greenstein, Director of Education, Postsecondary Success, Bill & Melinda Gates Foundation Daniel Greenstein

Have You Looked in Your Portfolio?

Check Out the Higher Education Research Digest

This new ACT publication is an annual report offering meaningful research insights for some of the most pressing questions impacting admission and enrollment practice. In the first release of this report, ACT research sheds light on the practice of super-scoring, STEM major choice, factors impacting retention & transfer, test optional admission policy, and an overview of the benefits for students who opt in to ACT’s Education Opportunity Service (EOS). Readers of the digest will also find a high-level overview of an interactive database of ACT-tested students that enrollment managers, admissions personnel, and other college administrators can use to examine students’ characteristics, preferences, college search behaviors, and enrollment and retention patterns.

32nd Annual Enrollment Planners Conference

RESEARCH DIGESTHIGHER EDUCATION

Enrollment Management Database . . . . . . . . . . . . . . . . 2

Testing, Testing: What is the Fairest Score When Applicants Retake Admissions Tests?. . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Who Will Declare a STEM Major? . . . . . . . . . . . . . . . . . . . 7

Retention, Transfer, and Drop Out: Oh My! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Does Opting into a Search Service Provide Benefi ts to Students? . . . . . . . . . . . . . . . . . . . . . .14

More Information, More Informed Decisions. . . . . . . . . . . . . . . . . . . . . . . . . . 16

Search for “Higher Education Research Report” at www.act.org/researchdigest

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For 32 years, ACT has convened the Enrollment Planners Conference, a one-of-a-kind professional development and networking event. Building on this experience, we are

relaunching this conference as the ACT Enrollment Management Summit in a vibrant new city — Denver. We hope you'll join us for an even bigger, better event in the Mile High City!

JULY 18–JULY 20, 2018HYATT DENVER, COLORADO

E N R O L L M E N T M A N A G E M E N T S U M M I T

LEARN MORE ATACT.ORG

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