Shazim Mohammad David Golynskiy

Problem With Current Crutches

• Inconvenienceo Always have to hold crutcho No easy way to store

Solution• An attachment for the crutch

o Enables current crutches to self-stand

How Does it Work?• Innovative Design

o Light weighto Removable attachmento Weight triggeredo Sprouts

Business Model

Competition/Alternatives

Knee Walker - $200 Hand’s Free Crutch -

$350 Crutch Harness - $20

Market Analysis: SWOT

• Competitors can create a similar solution to the problem

• 10 million crutches sold/year1

• Expand to other walking aids such as canes

• Requires a crutch

• Cost effective• Unique solution• Intuitive

Strength Weakness

ThreatsOpportunities

Source: 1 - http://www.twincities.com/business/ci_21761042/building-better-crutch

Looking at the current market

Source: “Mobility Device Use in U.S.” (H. Stephen Kaye, 2000)

78%

Marketing Analysis: Marketing Mix

Produc

t

• Easy to use / Convenient • Attachment to existing crutches

Price

• Cost of goods sold: $10• Suggested retail price: $15

Promotion

• Website (testimonials, YouTube demo)• Brochures• Health magazines advertisements

Place

• Clinics, Hospitals, Pharmacies• Medical stores/rentals

Management Team

Start-up CostsProtype; $10,000.00

Testing; $2,000.00

FDA Approval; $62,000.00

Patent; $10,000.00

Attorney; $7,000.00

Trademark; $4,000.00

Financial Projection

1st Year 2nd Year 3rd Year 4th Year 5th Year 6th Year

Units 100 300 1000 1500 3000 15000

Costs 500 1400 3000 7000 11605 25000

Profit 500 1600 7000 8000 18395 100000

Rev-enue

1000 3000 10000 15000 30000 125000

10,000

30,000

50,000

70,000

90,000

110,000

130,000

Value

$

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$

$

$

$

$

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2013

Build Prototype

Make business plan

Find a manufacturer

DecOctSepAugJulyJuneAprilMarchFebJan May Nov

Setup packaging/shipment/inventory

Market and show prototype to potential distributors

FDA Pre-Market Approval

Timeline to Launch

What are we doing now?

• Creating the first prototype

Questions?