Using Your Software to Create Lasting Donor Relationships

7/30/2019 Using Your Software to Create Lasting Donor Relationships

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Using Your Software to Create

Lasting Donor Relationships

2013 Variety InternationalThe Children's Charity

World Conference

May 3, 2013

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Your Presenter

Jay B. LoveCEO and Co-Founder of Bloomerang

29 Years of Technology Leadership Over 20,000 Database Installations Former Founder & CEO of eTapestry Former CEO of Master Software/Fund-Master AFP Board Member AFP Ethics Committee Member

Center on Philanthropy at IU Board Member Innovation Fund at Butler University Board Member Gleaners Food Bank Board Member Co -Chair of Indianapolis YMCA Capital Campaign

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What does a 10% increase in donorretention rates mean in terms of LIFETIME dollars raised? 50% 100% 150-200%

Do you know your Retention %?

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Improving donor retention rates by 10% canimprove LIFETIME dollars raised by?

150-200%!

(Do we have your attention yet?)

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Is Retention important for NPOs?


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Donor Retention Ratewas 41%

Donor Attritionwas 59%!

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2011 FEP Data on Donor Retention Rate


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Yes, your eyes read correctly:

Nearly SIX out of every TEN Donorsfrom the previous year did NOTdonate at all the next year!

@bloomerangtech | 6


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Addressing the Retention Problem!Is it a Donor Relationship Problem?

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CUE THE EXPERTS:

Dr. Adrian SargeantBloomerang Chief ScientistProfessor of Fundraising at the Center on

Philanthropy at Indiana University holdingwhat is presently the worlds only endowedchair in that discipline.Top 10 Most Influential People in FundraisingRenowned expert on Donor Retention andDonor Loyalty

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Mr. Tom AhernBloomerang DonorCommunications Head CoachOne of the worlds top authorities on donorcommunicationsAuthor of 4 books on Donor CommunicationsWinner of 3 prestigious international IABC GoldQuill awards


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The Problem

How many of you use a donor database?

What percent of the product do you use?

@bloomerangtech | 9


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The Problem

How many of you use a donor database?

What percent of the product do you use?

@bloomerangtech | 10

Majority of NPOs Use Less Than 20% of TheirDatabases Functionality

Large Amounts of Features = Complexity Database Complexity Keeps Fundraisers Out


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Game Changing Idea:

No training required Anyone can use Bring BEST practices to life



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Net Result:

All fundraisers use the database



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Net Result:

All fundraisers use the database Everyone using a database equals

FUNDRAISING SUCCESS!



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Automatic Engagement Factors


Recency and pattern of giving

Cash donors vs.sustaining donors

# of years giving +

Upgrade /Downgrade + - Lapsed - Event attendance + Opens email + Click links in emails +

Unsubscribesfrom email -

Has statedcommunicationpreferences +

Has inboundinteractions + Has soft credits + Volunteers + Social Media

(coming soon) and a whole lot more!


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What is thedonors

engagementover time!

Highlight vital retention information ---


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Next Gen Database/CRM

Enables Fundraising Best Practices

Donor Retention/Donor Communications

Extreme Ease of Use

Relentless Focus on Results, not Features

Leading a Revolution of Change


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Pedigree . . .

Finally Got It Right!

FUND-MASTER


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Questions?

Presenter: Jay B. Love [email protected]

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Using Your Software to Create Lasting Donor Relationships

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Transcript of Using Your Software to Create Lasting Donor Relationships