The Meaningful Connection Blueprint Proven Templates That Ignite Lasting Relationships.
How to Use Social Media to Build Lasting Relationships with Your Customers
-
Upload
jonny-ross -
Category
Social Media
-
view
111 -
download
3
description
Transcript of How to Use Social Media to Build Lasting Relationships with Your Customers
![Page 1: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/1.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
How to Use Social Media to build
lasting relationships with your customers
by Jonny Ross
![Page 2: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/2.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
We will cover• What is Social Media• Types of Social Media• Social Media monitoring• Social Retail - why use social media to connect with customers?• Facebook – targeting and campaigns• Twitter users - usage and campaigns• YouTube traffic and campaigns• Pintrest targeting and campaigns• Vine Vs Instagram• Vine and Instagram campaign ideas• Foursquare• Integrated social media campaigns• Blogging and social media• Turning blogs into social media content• Google+
![Page 3: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/3.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
![Page 5: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/5.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
![Page 6: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/6.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
![Page 7: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/7.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
![Page 8: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/8.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
![Page 9: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/9.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Types of Social Media
• Social Networks• Paid / Non Paid• Social Bookmarking• Check Ins• Forums• Traditional Publishers• Blogs / Microblogs• Email• Management / Monitoring / Automation tools
![Page 10: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/10.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Ask yourself questions
Know your customers
• Where do they spend their time online?
• What products do they buy?
• What services do they use?
Know your products/services
• Are they the kind people would discuss in a forum?
• Are they suitable for a Facebook / Google Advert?
![Page 11: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/11.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
![Page 12: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/12.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
But there are still barriers!
![Page 13: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/13.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
• Time consuming• Negative Comments
![Page 14: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/14.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
![Page 15: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/15.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
![Page 16: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/16.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
![Page 17: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/17.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Social Monitoring/Analytics/Automation
• Google alerts http://www.google.com/alerts• Socialmention http://socialmention.com/ • Twilert http://www.twilert.com/ • Mention https://mention.net/
• Google Analytics https://www.google.com/analytics/web/• Twitonomy http://twitonomy.com/• Socialbro http://www.socialbro.com
• Dlvr.it http://dlvr.it/
![Page 20: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/20.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Diesel bringing Facebook Likes into the real world
![Page 23: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/23.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
![Page 24: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/24.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
@Dominos_uk #letsdolunch
![Page 29: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/29.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
![Page 30: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/30.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
![Page 32: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/32.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
![Page 33: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/33.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
![Page 38: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/38.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Vine campaign ideas
• Product Launch / Rebrand• Virtual Tour of your Building
or Team Office• Build Brand Equity
(Urban Outfitters)
• Run a Competition (Doritos)
![Page 39: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/39.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Vine Ideas
• UnBox Competition from ASOS
• Show Company history - Gap
![Page 41: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/41.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Instagram Ideas
Dunkin’ Donuts#DresseDD
![Page 42: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/42.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Samsung#LiveInTheMoment
![Page 43: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/43.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Macallan Whisky #meandthemacallan
![Page 46: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/46.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Who is running great integrated social media campaigns?
![Page 47: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/47.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Blogging and social media
• Blogs provide regular content to share through your other social media sites
• Written, audio, photos, illustrations, infographics or videos
• Video blogging is called ‘vlogging’• The sharable nature of product images is perfect for
retail• User-generated content, ‘likes’ and ‘shares’ are now
being ranked more highly by search engines, so it pays to invest in social media and blogging.
![Page 48: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/48.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Turning blogs into social media content
• Use your blogs to:–Pull out ‘how to’ and ‘top tips’ lists –Create infographics –Add photos and videos
• Share this content through your social media channels, and you will drive traffic back to your e-commerce website.
![Page 49: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/49.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
![Page 51: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/51.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Summary
So we have now covered:• Why social media is such an important
marketing channel• Which customers use which social media
platforms – and how to target them• Campaign ideas for all the main social media
platforms• How social media can help your website SEO
![Page 52: How to Use Social Media to Build Lasting Relationships with Your Customers](https://reader035.fdocuments.in/reader035/viewer/2022081414/54c627014a79592b5c8b45e7/html5/thumbnails/52.jpg)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Challenge Me?
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
Feel free to submit questions thoughts to Tri-City
• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
• Carry on the conversation with me on twitter @jrconsultancy