WHO KNOWS THEY NEED TO BE ONLINE BUT ARE FINDING IT

OVERWHELMING WITH ALL THE CRAZY OPTIONS!

Konnect20

Wil Alvarez

• 23 years in IT industry

• Director of ICT Relationships Australia

• ICT Operations Manager for Royal Melbourne Hospital (15,000 PCs)

• Consulting work for various SMEs

• Internet Marketing

• 2008 journey into IM

• 2 ½ years researching

• Affordable strategies with results

Why am I qualified to talk today

What Are Businesses Looking For out of their Marketing efforts...

increase prospects

more customers

increased sales

increased revenue

better accountability

more leads

Why Local Businesses Need Online Marketing?

What‘s Your Attitude Towards Online Marketing

You cannot hide anymore…

You must have a content strategy!

Why Online Marketing ForOffline Businesses?

over 82% of online

traffic has a local intent

Eg. Brisbane Dentist Brisbane Plumber Mt. Gravatt Bookkeeper Gold Coast Accountant

Why Online Marketing ForOffline Business?

80% of offline sales occur after an online search has been performed

What are people doing online?

Research

More evidence why you need to be Online

85.6 % of consumers start their research online

80% of those use Google

70% of those click on Page ONE results ONLY

82% of Google searches have a local component

CONTENT STRATEGY

Quick Content Strategy...

Write an Article

Blog Post

Article >> Video

Article >> Audio Podcast

This is what your Content Strategy...Corpora

te Website

SEO

PPC

Google Places

Let’s Focus on Video Marketing

ComparisonTV• 94% population

• Effective form of advertising

• Broad mass advertising

• $22,000 - cost a lot more for prime time

Internet• 81% population

• Effective advertising – Conv 5-10%

• Target advertising

• Entry Level $low/week

YouTube -Traffic

YouTube is the #2 Search Engine above Yahoo – Universal search

Over 3 billion videos are viewed a day

Users upload the equivalent of 240,000 full-length films every week

More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years

70% of YouTube traffic comes from outside the US

YouTube's demographic is broad: 18-54 years old

YouTube reached over 700 billion playbacks in 2010

Video Marketing Tips and Tactics

Traffic potential is enormous – conversions increase greatly due to higher engagement of your audience

Embed your videos EVERYWHERE!

Provide helpful tips

Educate them about your services and the marketplace

It position’s you as the expert in their eyes

As you do more videos you get better and better at it, and your customers get to see this natural progression unfold

Videos can be optimised to come up on Page #1 of Google

See example video...

Video Marketing Tips and Tactics

Very long lasting results

10% conversion

Benefits of Video Marketing

Very long lasting results

It keeps bringing traffic consistently

Gets you on the First Page Of Google quicker!!

If a picture is worth 1000 words a video is worth a million

Great way to stay ahead of the competition

Build trust – people do business with those who the know and trust

Make sure you start creating videos in your marketing collection!

I’m not going to leave you hanging...

A Special Offer for KBN members!

In order to get your content seen by your prospects you need to put it in front of

them

One way is to get your content

On the first page of Google!

This is where your prospects are looking, on page one!!

We have a Done-For-You system to get YOU onto the first page of

Google

“The 60sec Google

Commercial”

Sample video!

How Does it work?

We create a video and rank it onto Page 1 for an appropriate key phrase in your market!

Eg. Bathroom Renovations Brisbane North

You pay $67 now to book a place

And $67/week once the video reaches page one of Google (within 2 weeks)

You need to give this 12 weeks, however I will be happy allow you to cancel out at any time!

Guarantee

If you sign up today...

Get at least 3 prospects in the first month OR

you get your money back!

Special Offer #2

If are still unsure BUT you are serious about knowing what YOU can do for your business using Online Marketing...

I would like to offer you a one hour FREE consultation valued at $297.

We’ll go over your business and work out what key things you can do to improve your online presence!

Questions????

Q & A