Using the Cloud

Using The CloudHow to Realize Value from Web Services

Phil ReynoldsCEO / Founder BriteCore

http://www.slideshare.net/PhilReynolds2/

77% of EnterprisesOperate a Private Cloud

* RightScale 2016 Annual IT Survey

77%

31%31% of EnterprisesManage Over 1,000 Servers in their Private Cloud* RightScale 2016 Annual IT Survey

#1Cloud Expertise#1 Challenge* RightScale 2016 Annual IT Survey

What Is It?

There Is No CLOUD,

Its Just Somebody Elses Computer

The Cloud Is a Network of Connected Services

Next Step in Computer Evolution

https://wallpaperscraft.com/image/mac_apple_computers_evolution_66783_1920x1080.jpg

CLOUD = Managed, Distributed, Connected

http://www.itproportal.com/2016/08/15/country-manager-d-link-uk-amp-ireland/


Next Step in Computer Evolution



Key Advantages

Scalability

Durability

Security

Growth Efficiency

1

2

3

4

Durability

Scalability1

Scalability: The capability to perform under an increasing workload.

Security

Growth Efficiency

2

3

4

Computers have grown more powerful at an extraordinary pace.

httphttp://explorepahistory.com/kora/files/1/2/1-2-1536-25-ExplorePAHistory-a0l3f7-a_349.jpgs://s-media-cache-ak0.pinimg.com/originals/4e/48/44/4e4844390c756633141872bd9982cff6.jpg

From Tubes

http://explorepahistory.com/kora/files/1/2/1-2-1536-25-ExplorePAHistory-a0l3f7-a_349.jpg

https://upload.wikimedia.org/wikipedia/commons/8/8f/Ken_Thompson_(sitting)_and_Dennis_Ritchie_at_PDP-11_(2876612463).jpg

To Punch Cards



To Main Frames


https://uphttp://www.nicklitten.com/sites/default/files/blog/an_as400e_plus_expansion_unit.jpgload.wikimedia.org/wikipedia/commons/8/8f/Ken_Thompson_(sitting)_and_Dennis_Ritchie_at_PDP-11_(2876612463).jpg

To Application Systems

http://www.nicklitten.com/sites/default/files/blog/an_as400e_plus_expansion_unit.jpg

https://upload.wikimedia.org/wikipedia/commons/f/f1/Ibm_pc_5150.jpg

To Desktops.

https://upload.wikimedia.org/wikipedia/commons/f/f1/Ibm_pc_5150.jpg

http://www.extremetech.com/wp-content/uploads/2012/10/gallery1_2256.jpg

To Laptops.

http://www.extremetech.com/wp-content/uploads/2012/10/gallery1_2256.jpg

https://9to5mac.files.wordpress.com/2015/09/ipadpro_pencil-hand-print.jpg

To Tablets.

https://9to5mac.files.wordpress.com/2015/09/ipadpro_pencil-hand-print.jpg

https://www.bhphotovideo.com/images/images2500x2500/apple_mnpr2ll_a_apple_watch_series_2_1280618.jpg

And Beyond?



Smaller Size, Greater Capability

1960 1970 1980 1990 2000 2010 2020

Size Capability


Moores Law

Gordon Moores 1965 prediction has held true for 50 years

Transistor density will double every 2 years

Computing Power will Double Every 2 Years

(Exponential Scale)

Moores Law

0

10

20

30

40

Gen1 Gen2 Gen3 Gen4 Gen5 Gen6

32

16

8

4

21

Moores Law

0

4,500,000

9,000,000

13,500,000

18,000,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

16,777,216x

512x 65,536

1969 - NASA Apollo

IBM System/360 Model 75 $3,500,000 200,000 FLOPS 64,000 bytes memory 43KHz processor

2016 - Smart Phone

iPhone7 $650 ($85 Adjusted for Inflation) 200,000,000,000 FLOPS 3,000,000,000 bytes memory Quad 2.34GHz processor

1969 - NASA Apollo 2016 - Smart Phone

1,000,000x Power for 0.0024% Cost

47 Years

Wait, Theres a Problem!

Really, Really Small

Cant Go Smaller

Going Wider

Parallel Processors

http://www.ahmedabdelhamid.com/main/?p=133

Parallel Servers

Parallel Servers

Cloud Scale

Durability2

Scalability1

Durability: The ability of a system or transaction to survive permanently.

Security

Growth Efficiency

3

4

Typical Server Room

IT Pros Dear God

Rooms Are Vulnerable

Harden the Rooms!

Hot Sites

Co-Location

Leased Server Space

John McCarthycomputation may someday be organized as a public utility.

Power Grid

AWS Data Centers Published

http://i.stack.imgur.com/wVSoi.jpg

Durability2

Scalability1

Security: The protection of Information Systems from Theft or Corruption.

Security

Growth Efficiency

3

4

I just want to touch my data.- Anonymous CTO

You Can Hug A Machine

But You Cant Touch Your Data.

Hackers!!??

A Useful Computer is

a ConnectedComputer.

It doesnt matter where your computer is located,

If its connectedIts exposed.

Logical Security, Not Physical Security

That Protects Against Hackers.

VPC Separation

Physical access might feel good

Actually is a Huge Risk

Secure FacilityAWS Oregon

Secure FacilityGreen Mountain

Armed Guards Multi-Layer Access Controls Video Surveillance Motion Senses Pressure Sensors Timed Locks Two Key Access Restrictions Biometric Scans Security Clearances BioHazard Filters Redundant Power Fire Suppression

Physical Security

Cant someone walk off with my data on Someone elses computer?

Distributed Data

Distributed Data

H

P

I

L

Replicated Data

H

P

I

L

P

H

I

L

P

H

I

L

Encrypted Data

H

P

I

L

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de7d1b721a1e0632b7cf04edf5032c8ecffa9f9a08492152b926f1a5a7e765d7

acac86c0e609ca906f632b0e2dacccb2b77d22b0621f20ebece1a4835b93f6f0

MIICXQIBAAKBgQDUA60SyFDbGO7fLAb0KaNIoWAKkjcpJYbxDo6TMkB9CBQmFUJ9XJboMHk4sCScI4XppquANx74gSgoZKPZq7w7rA8tXkx1+Lu9LEvxfxyvVztRFVHd92unmg2DZhkU3rNBIHG0vxjChfYNn52FGtNAeKOztc9KEFDog0jxmLlMuQIDAQABAoGAeqctx0Hv1PDVsHJuC27TMb96KmNwWfOF34sGXI2j1TGJRobiElgwTV9Nocf1Rgce448WhHRfDHDb5JJkYBcEK4stU3Op4K8GezEiQÂof9ON4DcR82suM8ikGe38DV44e7S26yMV1w61gMXHUltqrk5U4Quj3OcXG4dSmLC5SkCQQD5ab6TgHzTCp+4cmP8kkBskFcYAqRsAW+kgTnNDrw5Q46SLhreylWe5w1vxAh+zQsp2YigJ0r5yFeAZjIh5UMrAkEA2Z0VOa9GPKQmRf45GwOlwc5Yf9OvRFg5c9O1JSIy+yYWGdbWwLacFSv7êûDbyLYINGdBZbw2l3RNsZ42TNqwJAe5zGIFLBCtOsH31KQua1WVkcYUEFqWjkHOfkxrnfLYX1ilVlewQCaZYCXmuADJdgwtWZJG04RqJC5Ea7aOz6wJBALZ59TFw21nAX+OzYNlZPqZ8TFOsAz0xKcQJk812lv9omYHDWEMzHUDXqC4xAFJ+dvVQP0Ta9smu53dSrquyfI8CQQC7Rd7RBPDjv2kurTtr9mW4w5q0Z+1m9qF4muUwqCBsHRMX1KZBNsQfNQ+05c9DysV4vz5blRQXHGf3EfAuEq9h

Cloud Data = More Secure

Durability2

Scalability1

Security: The protection of Information Systems from Theft or Corruption.

Security

Growth Efficiency

3

4

The Rational OptimistHow Progress Evolves

- Matt Ridley

Hunter Gatherer

Farming

The Sciences

Industrial Age

Technology Age

Hunter Gatherer

Life Expectancy: 30 Yrs Death by Homicide: 30% Pop. Density: 1 per sq. mi. Work for 1hr of Light: 6 hrs

Modern Day New York

Life Expectancy: 82 Yrs Death By Homicide:

Specialization Leads to Progress

Focus on Core Competencies

Specialist Handle Externals

Specialization Distributes Cost

Hardware is Expensive

IT Staff is Expensive

Security and Redundancy are Outrageously Expense

Traditional IT Driven By CapEx

$0k

$1,500k

$3,000k

$4,500k

$6,000k

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

CapEx is Lumpy

$0k

$1,250k

$2,500k

$3,750k

$5,000k

2016 2017 2018 2019 2020

CapEx Depreciation

Cloud Services Driven By OpEx

$0k

$1,500k

$3,000k

$4,500k

$6,000k

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

OpEx is Smoother

$0k

$1,500k

$3,000k

$4,500k

$6,000k

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

OpEx Scales Evenly

Convert CapEx to OpEx

Cost is a barrier to

Cloud Infrastructure

Legacy Infrastructure

CapEx to OpExInfrastructure Anchor

CapEx to OpExInfrastructure Asset

Cloud infrastructure promotes focus through specialization while reducing the fiscal and technical barriers to innovation, leading to

GROWTH!

Key Advantages

Scalability

Durability

Security

Growth Efficiency

1

2

3

4

1. Infrastructure as a Service (IaaS)

2. Software as a Service (SaaS)

1. Infrastructure as a Service (IaaS)Virtual Network Infrastructure

For Companies That Want to Build Cloud Applications

Virtualization

What if I Told you

There is No Computer?

The Cloud is Built On

Virtualization

Machine

Processor

Memory

Disk

Bus

Network

Human

Cognition

Short Term Memory

Long Term Memory

Nervous System

Communication

Computers Are Modeled After People

Memory (RAM)

Hard Drive (Disk)

Processor (CPU)

Network

Bus

Machine (Physical)

Memory (RAM)

Hard Drive (Disk)

Processor (CPU)

Network

Bus

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Machine (Modeled)

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Machine (Virtualization)

VM HostsH

ardw

are

Har

dwar

eCloud Scale Hosting

Functions

Services

Workloads

The Cloud Is a Network of Connected Services

Jeff Bezos

In 2016, AWS adds more Capacity Daily than the Entire Amazon

Infrastructure in 2006.

1/31/3 of Internet UsersUtilize AWS At Least Once Per Day* https://gigaom.com/2012/04/20/just-how-big-is-the-amazon-cloud-anyway/

Servers Globally2,000,0002,000,000* http://www.seattletimes.com/business/amazon/sky-high-expectations-for-release-of-amazon-web-services-numbers/

Next 14 Rivals Combined5XMore than 5X Capacity* http://www.seattletimes.com/business/amazon/sky-high-expectations-for-release-of-amazon-web-services-numbers/

Legacy Replacement

Access Management - IAM Controls User Access to Services and Functions

Central Identity Management Provides Single Control Point

Key Management, MultiFactor Authentication

Automatic Logging for Auditing - ITAR, PCI, ISO, HIPPA

USE CASE: User Management, SSO, HR Events, Contractors, Audits

Virtual Private Cloud - VPC Logically Isolated Network and SubDomains

Granular Control of Network Communication

No Dedicated Hardware to Maintain

Extend Existing Networks into VPC

USE CASE: User Management, SSO, HR Events, Contractors, Audits

Route53 - R53 Domain Name Service Translates Domain Names to IP Addresses

Fast Internet - Connects Clients to Closest Possible DNS Server

Lightning Fast Inside AWS - Connects Services

Name Dynamic / Elastic Services

USE CASE: Register Domains, Route Traffic to Dynamic Services

Elastic Compute Cloud - EC2 Elastic Web Scale Computing

Snapshots and Images

Dynamic, Massively Scalable

Enterprise Security through VPC, IAM, Keys, etc.

USE CASE: Application Hosting, Server Virtualization, Disaster Recovery

EC2Server

R53DNS

Internet

VPCFirewall

IAMAuth

Replacement

Benefits Availability - 99.95% Availability

Durability - Integrated Backup and Restore

Scalability - Elastic Server Resources

Efficiency - Elimination of CapEx

Security - IAM, VPC, Physical Security, Access Logs

Storage

Relational DB Service - RDS Fully Managed Database Instances

Available, Durable, and Scalable (Up to 32vCPUs and 244GB SSD at 99.999%)

Compatible with MySQL, Oracle, Postgre, MariaDB, SQL Server

Proprietary Aurora Engine (500% Avg. Performance Boost. More for Parallel Workload)

USE CASE: Faster DB, Disaster Recovery, Parallel Workloads

Simple Storage Service - S3 Tiered - Standard, Infrequent Access, Glacier

Highly Durable and Available (99.999999999% Durability : 99.99% Availability)

Secure - Encrypted in Transit and At Rest, Distributed Filesystem

Scalable - Massively Parallel Deployment

USE CASE: Many Files (Docs & Images), Parallel I/O (Bulk Transfer)

EC2Server

R53DNS

Internet

VPCFirewall

IAMAuth

From Replacement

RDS

S3File Storage

EC2Server

R53DNS

Internet

VPCFirewall

IAMAuth

To Basic Web App

Benefits Availability - Dedicated Service for Each Workload

Durability - Restore Services Independently

Scalability - S3 Unlimited / EC2 and RDS Simplified Scaling

Efficiency - Resources Where Needed

Security - Managed Security, Encryption, Sharding, Compliance

Scale and Load

Auto-Scale Groups - ASG Scale Instances Up or Down Based on Demand

Reduce Costs During Low Usage Periods

Manual or Dynamic Scaling

Triggers and Thresholds

USE CASE: Slow or Unresponsive Performance During Peak Usage.

Elastic Load Balancer - ELB Route Traffic by Capacity and/or Job Type

Supports Web Sockets

Self Healing Multi-AZ Distribution

In Depth Logging of Cluster Health

USE CASE: Uneven Site Performance, Imbalanced Server Utilization

Elasticache Store Frequently Accessed Data In-Memory

Much Faster than Disk

Managed Persistence, Installation, Updates

Automatic Failure Detection and Recovery across Multi-AZs

USE CASE: Session Info, Query Results, Blog Posts, Ads, FAQ Content

Cloud Front - CF Content Delivery Network Servers Static Content Close to User

Trusted Sources Cached Quickly by Browsers

Reduces Download Bandwidth

Significant Performance Increases

USE CASE: Web Sites, Web Apps, Mobile Content, Slow Connections

Simple Que Service - SQS Messaging Service Routes Requests Between Machines

Clustering Behind a ELB

Build Containers for Dedicated Workloads

Dependable Delivery and Response with Failover

USE CASE: Batch Processes, Month End, Reports, Long Running Jobs

ElasticSearch Service Performant Search Across Domains

Managed Availability, Failure Detection, Patching, Etc.

Auto-Scaling

Shared Cluster

USE CASE: Fast Search, Very Large Indexes, Logs, Analytics

EC2Server

R53DNS

Internet

VPCFirewall

IAMAuth

From Replacement

RDS

S3File Storage

EC2Server

R53DNS

Internet

VPCFirewall

IAMAuth

To Basic Web App

ElasticacheCaching

SQSQueue

CloudFrontContent Delivery Network

ElasticSearchSearch Index

S3File Storage

RDS - Aurora DataBase

ELB / ASG

R53DNS

Internet

VPCFirewall

IAMAuth

ELB / ASG

ELB / ASG

ELB / ASG

To Enterprise

EC2Server

Benefits Unlimited Scalability For Each Service

Robust Architecture Offers High Availability

Services Can Be Swapped Out

Increasing Cost Efficiency

Service Oriented Architecture Plays Well with Modern Tech

Many, Many More. Elastic Container Service - Dockerizing Servers

Cloud Formation - Scripted Deployment

Travis CI - Continuous Integration and Testing

Data Dog - Monitoring

Simple Messaging Service - Notifications

RedShift - DataMining and Analytics

2. Software as a Service (IaaS)Managed Platforms and Applications

For Companies That Want to Use Cloud Applications

General SaaS Offerings Productivity - Google Apps

Messaging - #Slack

Time Tracking - Toggl

Help Desk - ZenDesk

Marketing - MailChimp/Buffer

Training - YouTube/SquareSpace

Telecom - RingCentral

Expenses - Expensify

Workstation - Workspaces

Events - Event Brite

Google Apps Centralized Productivity Deployment

Access Across all Devices Comes Standard

Realtime Collaboration

Industry Leading Security

USE CASE: Email, Documents, Calendar, Distributed Teams, Itegration

Productivity

Slack Messaging For Teams

Public Channels, Private Channels, Direct Messages

All Tools in One Place.. Hundreds of Direct Integrations

Supports All Devices

USE CASE: Internal Communication, Remote Teams, Knowledge Trasfer

Messaging

Toggl Track Hours Easily

Projects, Clients, Tags, Groups

Integrated Reports

Measure Deliverables Against Time

USE CASE: Internal Communication, Remote Teams, Knowledge Trasfer

Time Tracking

ZenDesk Support Channel

Centralize Communication and Feedback : Web, Social, Voice, Chat

Ticketing with Automation

Customizations and Reports

USE CASE: Agent and Insured Relations, Claims, Service Level

Help Desk

Mail Chimp Email Communications

Stock and Customizable Templates

List Management

Analytics

USE CASE: Agent and Insured Communciation, Notices, Promotions

Marketing

Buffer Share to All Social Media Platforms Equally

Schedule Posts For Peak Times

Promote Consistent Messaging

Reduce Administrative Overhead

USE CASE: Facebook, Twitter, Linked In, Instagram, Google+, Pintrest

Marketing

YouTube Channel for Your Company

Playlists Per Project

General and Personalized Training

Allow People to Learn at Their Own Pace

USE CASE: Agency Training, Insured How Tos, General Promotions

Training

SquareSpace Quick WebSites from Beautiful Templates

Fully Managed Deployment

Business User Can Build and Edit

Optimized for SEO, Search, Usability, etc.

USE CASE: Education, Promotions, Events, Landing Pages

Training

Ring Central VoIP, Conferences, Video Chat, Messaging

Includes PBX Features (Forwarding, Voicemail, Extensions, etc)

Supports All Desktop and Mobile Devices

Very High Quality

USE CASE: Education, Promotions, Events, Landing Pages

TelCom

Expensify Expense Tracking on the Go

Sync with General Ledger Systems

Image Recognition with Auto-Categorize

Auto Generates Receipts below $75!!!

USE CASE: Expense Tracking, Expense Reports, Audits

Expense Reports

Amazon Workspaces Virtual Windows Workstations

Centrally Managed Environments

Mobile Device Access!

Integrates with Work Docs

USE CASE: Mobile,Temp Employees, Remote Workers, Tech Partners

Desktop

EventBrite Event Registrations And Signups

Manage Separate Events Easily

Build Attendee and Contact Lists

Integrated Payment Processing

USE CASE: Agent Meetings, Annual Conferences, Training Sessions

Events

Phil ReynoldsCEO / Founder of BriteCore [email protected] http://www.slideshare.net/PhilReynolds2/

mailto:[email protected]

Using the Cloud

Technology

Transcript of Using the Cloud