Using Social Media to Promote Your Mary Kay Business
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USING SOCIAL MEDIA TO PROMOTE YOUR MARY KAY BUSINESS Caryn Brown 5 September 2013
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How to Rock Social Media for Your Mary Kay Business
Transcript of Using Social Media to Promote Your Mary Kay Business
USING SOCIAL MEDIA TO PROMOTE YOUR
MARY KAY BUSINESS
Caryn Brown
5 September 2013
HOW TO ROCK SOCIAL MEDIA
Be Consistent• Consistent Names, Descriptions, and Photos across
all Social Media Platforms• List your Mary Kay site on all Social Media platforms
Be Active
Don’t start all at once• Start with one and when you feel comfortable, add
another one
Keep on-line and off-line in sync
Build Relationships
PROFILE PICTURE IDEAS
Post a picture of you and your new team member (and tag
this person so her friends will see the post as well).
You in front of your free company car or the car you want to
win
You at a skin care class
You in the front of your unit meeting earning a great prize
You opening your Star consulatant prize when it comes in
the mail
NINE MAIN TYPES OF SOCIAL MEDIA
Facebook – www.facebook.com
Twitter – www.twitter.com
YouTube – www.youtube.com
Instagram –
www.instagram.com
Pinterest – www.pinterest.com
Foursquare –
www.foursquare.com
Blogging
LinkedIn – www.linkedin.com
Google+ -- www.google.com/+
USE FACEBOOK TO:
Create a community of your customers and
potential customers
Engage with your Community
Educate your community about Mary Kay
products
HOW TO USE FACEBOOK
Set up a Fan Page on Facebook for your Mary Kay
business• You will need to have a personal Facebook account first
Include your Fan Page information on your Business
cards and flyers
Post to your Fan Page at least once a week to keep
the conversation going• These posts can be scheduled in advance on
Facebook• Use images with your posts when possible
Respond to all questions and requests on your page
within 24 hours
FACEBOOK CONTENT IDEAS:
Share news and links about Mary Kay and
products• All links should point back to your Mary Kay Site
when possible
Create events and invite your “Fans”• Hold an online party with your hostesses! Invite
your hostesses to hold a Facebook event and invite their friends to shop with you at a certain date and time. They can receive hostess credit when their guests make online purchases from you.
USE TWITTER TO:
Share your updates with an unlimited audience
Drive customers to your Mary Kay site
Share your enthusiasm about Mary Kay and other
items relevant to your customers
Build relationships by replying, retweeting, and
joining discussions
HOW TO USE TWITTERSet up an account
• Follow local and fellow Cosmetics twitter accounts
Follow back the “People” that follow you
Include your Twitter handle on your Business cards
and flyers
Post to your Twitter account at least once a day (if
possible)
Respond to all questions and requests directed to
your twitter account within 8 hours
TWITTER CONTENT IDEAS:
Use #MaryKay hashtag to make your tweets searchable
Ask questions to spur conversations
Talk about yourself as well and not just Mary Kay
Share news and links about Mary Kay and products• All links should point back to your Mary Kay Site when possible
@Whit_Elizabeth and @SCHargrove for great inspiration
YOUTUBE
USE YOUTUBE TO:
Share videos of you in action
Users can subscribe to your YouTube channel
and get updated when you add new videos
Easily share YouTube videos on other social
media sites
HOW TO USE YOUTUBE
Set up an account
Record and Upload Videos
Include your YouTube channel on your Business
cards and flyers
Respond to all questions and requests directed to
your YouTube account within 24 hours
YOUTUBE CONTENT IDEAS:
Use #MaryKay hashtag to make your
videos searchable
Share Makeovers and Step-by-Step
instructions
MichellePhan for great inspiration• Just got her own makeup line
USE INSTAGRAM TO:
Share camera phone pictures on
Instagram and automatically post to
Facebook and Twitter
Easily share pictures in real time
HOW TO USE INSTAGRAM
Set up an account
Take and Share Pictures
Include your Instagram name on your Business cards
and flyers
Respond to all questions and comments on your
instagram pictures within 8 hours
INSTAGRAM CONTENT IDEAS:
Use #MaryKay hashtag to make your pics
searchable
Share Before and After pics using an app like
DipTic
Share pics of you using the products
Share product pics
InStyle Magazine for great inspiration
USE PINTEREST TO:
Create Boards for your Products and Ideas
using your products
Currently the fastest growing social media
site
HOW TO USE PINTEREST
Set up an account
Create specific boards for your Mary
Kay business
Include your Pinterest name on your
Business cards and flyers
PINTEREST CONTENT IDEAS:
Use #MaryKay hashtag to make your pins
searchable
Share links back to your Mary Kay site
Share links of interest to your customers
Follow IngridTaillefer, ElissaMK, and LoriJ80
for great inspiration
