Mary kay final proposal
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Transcript of Mary kay final proposal
PROPOSAL FOR MARY KAY’S NEXT TOP MODEL
INDUSTRY FOR 50 YEARSPRESENCE IN THE BEAUTY
IN CELEBRATION OF MARY KAY’S
INTRODUCTION
Guanxi Connections Ltd., an experienced design,
e-marketing and event agency teams up with 2010 Germany’s
top model Laura Weyel, who traveled & worked with their TV production
during Germany’s top model for a period of six months.
The combination of Guanxi Connections, their top designer,
an ex make-up artist & Laura’s expertise & experience
promises to bring Mary Kay outstanding professionalism & a competition
that will be talked about for many years to come.
PRE-EVENT
All contestants are interviewed, showing each contestant as not
just a face but rather a personality for the competition.
These video clips are then edited and displayed throughout
the evening on day 2 on 10 – 15 plasma TV’s throughout the venue.
Final edited video to be shown on a big screen prior to the finals.
ACTIVITIES
Project runway – whirls & twirls on the runway training & finals
Cover girl – who’s that girl?
Photo shoots – strike that perfect pose with the best
Express yourself – tactics to engage your audience
through interview techniques
Artistree Taikoo Place 2000 sqm
Conrad Hotel – Grand Ballroom
(24hr hire & setup = HK$500K p/day + 10%
Dinner banquet – HK$500K
(minimum charge) + 10%
8,242. Sq. feet (767 sq. meter)
Spacious Grand Ballroom Foyer
Dedicated meeting floor with 11 versatile
function rooms
Meeting rooms with natural light
Satellite and video conferencing available
Latest audio-visual and technical facilities
Wired and wireless high speed internet access
Shangri-la Hotel – HK side
Grand Ballroom – 645 m² - Grand Finale
- HK$514K rental
charge p/day + 10% (on waiting list)
Atrium & library – for banquet dinner
– HK$200K + 10%
Marriott Hotel – Grand ballroom
(736 m²) rental $520K p/day
(on waiting list)
F&B minimum charge $100K net
The following amenities will be offered
on a complimentary basis:
- One stage- Podium with microphone
- Three cable microphones
- Floral centrepieces for reception
Ritz Carlton – Kowloon side
Ballroom 870m² - HK$200K p/day + 10%
F&B minimum charge $100K net
The Ritz-Carlton, Hong Kong soar from
the 102nd floor to the 118th floor of
the International Commerce Centre (ICC),
is the highest hotel in the world.
The ballroom is one of the largest in HK.
The Ritz is offering a 4 course dinner
including beverages @ HK$230K for
150 guests.
an option for a gala dinner
The Watermark – Victoria harbour
Pacific Place Garden Court
149 m²
Rental in August:
Monday – Thursday HK$70K p/day
Friday – Sunday HK$115K p/day
Overnight charge 11pm – 6am HK$9K p/night
PR CAMPAIGN
Day 1
HK beaches
Both themes tie in very well with the background
of the ocean and the beach.
Shooting on the beach allows immense
creativity for the photographer & the creative
director in terms of props, scenes, poses
and fantastic lighting,
namely South Bay beach, Shek O,
Repulse Bay, Tai Long Wan and Stanley
are just a few options.
FASHION SHOOTS
"Both themes tie in very well with the background of the
ocean and the beach. Shooting on the beach allows immense
creativity for the photographer & the creative director in
terms of props, scenes, poses and fantastic lighting. With
reference to the upcoming Mary Kay Fall collection in
October '13 we would create an Autumn setting with extra
props and backdrops to fit in with the new collection.
South Bay Beach, Shek O, Repulse Bay, Tai Long Wan and
Lantau are just a few options in Hong Kong."
* Please note that using this scenery is not compulsory and
we can therefore refer to our indoor venues for profes-
sional fashion shoots to sync in with the New Fall Collec-
tion for Mary Kay
20,000 sq ft multi-purpose venue $150K rental VIP room with
private washroom, dressing room and showers
Public toilets, toilets for disabled and with diapers changing facility
Storage space of approximately 13.5 sqm
Overhead frame for suspension of materials
Electric provisions for centralized console and general power requirements
Internal stairs from main venue to dressing rooms with
toilets and shower for performers
Dimmable house lighting and track light system
CCTV, motion sensors and door contacts
Flexible fully enclosed and semi-enclosed configuration
Artistree
The minimum spending for a whole day event is $436,000
+ 10% service charge (applies Monday to Thursday).
The minimum spending for a whole day event is
$516,000 + 10% service charge
(applies Friday to Sunday & Public Holiday).
Overnight rental fee (from 00:00am onwards) is HK$12,000 net
The Watermark
VENUE SPECIFICS ON 2 DAY HIRE
9am – 11am manicures & pedicures & beauty tips from Karen Y
9am – 6pm (on rotation) 6 image consultants consulting contestants
and consultants throughout the day. More focus enhanced on
MK consultants to increase professional training
11am – hair & make-up & styling
1pm – Cara gives posing tips for professional photography & shooting
the best pose
1:30pm – 6pm professional photography with Jesper
day 1 on the beach on rotation
PROGRAM
9am-12pm hair done by Karen Y. Make up to be done by
MK consultants whilst Helena Chan expresses the best tips
on dealing with the press
11am – 1pm Laura gives catwalk training & girls practice their walks
2pm - Laura gives interview training and shares her tips, girls then
practice being interviewed
3pm - dress rehearsals sponsored by local fashion designers
4pm – Show begins
8pm – Grand finale & best model is chosen
8:30pm – dinner is served
day 2 the final venue
PROGRAM
Photographer & Creative Director
Mr Jesper Mcilroy
clients include:
Dior Homme, Chanel, Van Cleef & Arpels, Nespresso,
Tumi, NME magazine, IWC Watches, Esquire Taiwan,
Time Out Magazine, Prestige Magazine, Hong Kong Tatler,
Bothos/Setha (Italy), Wondaland (UK).
Celebrity, model, TV presenter
Ms Cara Grogan
Known make-up artist
Karen Yiu
International model,
finalist of Germany’s next top model,
moderator for the show & judge
Laura Weyel
International model,
Asia’s next top model & judge
Helena Chan
SELECTED STARS
Clothes and outfits from
Givenchy, Celine and Dries Van Noten
FASHION DESIGNERS(SPONSORED LOCAL & INTERNATIONAL)
Susanna Ngao
S. Nine brand
www.snineonline.com
William Tang
- TBC
6 Internationally Certified Image Consultants offering contestants
and consultants total “Head to Toe” makeovers to compliment
“Beauty comes to me!” :
Colour analysis testing
Style consultations including best styles
for their body shapes & proportions,
best lengths for skirts/trousers
Hair styles for face shapes
Best Mary Kay cosmetic colours to wear for any occasion
Including “must-haves”
Simple ideas for updating your wardrobe
IMAGE CONSULTANTS FROM AICI
* Each consultant charges $3500 for 2 hours/$6,500 for full day
James GY – professional photographer & videographer
$10K p/day including equipment & cameraman
www.jamesgy.com
Mandarin & Korean translators – offering consultants
and contestants from Korea and Taiwan oral and written
translating services @ HK$3K p/day each
SUPPORT STAFF
Celebrity, model, TV presenter
Ms Cara Grogan
International model,
finalist of Germany’s next top model,
moderator for the show & judge
Laura Weyel
International model,
Asia’s next top model & judge
Helena Chan
CONCEPT 1 FAIRYTALE
Celebrating “One woman can dream” and Mary Kay’s
50th Anniversary we would therefore like to create a fairytale
setting throughout the theme as it’s every girls dream to participate
in such an event. We therefore aspire to create that perfect fairytale
setting throughout the event fulfilling every girls dream to be
apart of the greatest event across the seas, mingling with Asia’s
fashion celebrities and in celebration with Mary Kay’s brand as new, imaginative,
young and fresh with a dash of surreal experience amidst a fifties celebration.
For a certain kind of girl — the allure of fairy tales retains its grip well
beyond childhood. The whimsical, enchanted settings described in the classic
stories have popped up at countless events over the years, with enchanted
forests, offering poison apple escort cards, and dressing greeters as footmen.
fashion showFAIRYTALE
A fairytale runaway with mirrors, feathers and
candles creating that perfect atmosphere
With a Cinderella theme, guests can enter on a pink carpet
Decoration of large hanging playing cards
& giant flowers above the runway
As a nod to the poisoned apple in
Snow White and the Seven Dwarfs,
escort cards at the fairy tale-themed
gala will be calligraphy-printed cards
attached to red apples invites for VIP’s
gala dinnerFairytale
The little mermaid themed dinner with projections of
moving bubbles lighting up the dinner party
Optional: Cinderella carriage for that perfect picture
Catering inspired by Hansel & Gretel –
with large red lollipops, red toffee apples and
red & white candy sticks displayed on each table
Woodsy decorations and names inspired by fairytales.
FANTASY FASHION SHOOTS
CONCEPT 2 CLEOPATRA
In celebration of Mary Kay’s 50th anniversary,
therefore tracing back
to1963 whereby the greatest movie made in that
time was “Cleopatra.” We have chosen her as our icon for
this event as she represents beauty, power, youth,
tenacity & one of history’s greatest queen; both respected
and admired by all. She was a force to be
reckoned with, however, she understood beauty and
was believed to have bathed in milk to maintain her
translucent skin. Our theme would therefore create
an Egyptian background immersed in golds,
browns and deep reds which in turn gives way to
photo shoots on HK’s beaches & reflects throughout
the event from concept to final delivery.
The Mary Kay woman is therefore portrayed as
a woman embellished in power, beauty and above all youth.
fashion showCLEOPATRA
The runway set on sand with
Egyptian warriors escorting the ladies
Golden costumes
Egyptian temples, pyramids & skies as
backdrops covering the walls
Sphinx’s, Egyptian statues surrounding the environment
Cleopatra, the look!
gala dinnerCLEOPATRA
A mystique Egyptian atmosphere surrounded
by pyramids & stars, giving the feeling of being in a desert
Tables decorated in plumes & led candles
Setting & lighting for the evening
Special VIP guests escorted in traditionally
CLEOPATRA FASHION SHOOTS
PR CAMPAIGN & SOCIAL MEDIA CAMPAIGN
One Woman Can ……………….Change the World
One Woman Can………………..Inspire
One Woman Can………………..Have fun
One Woman Can………………..Allure
One Woman Can………………..Initiate
One Woman Can………………..Make an Impact
One Woman Can………………..Educate
One Woman Can………………..Lead
One Woman Can………………..Win
One Woman Can ……………….Change the World
One Woman Can………………..Inspire
One Woman Can………………..Have fun
One Woman Can………………..Allure
One Woman Can………………..Initiate
One Woman Can………………..Make an Impact
One Woman Can………………..Educate
One Woman Can………………..Lead
One Woman Can………………..Win
CORE MEDIA RELATIONS CAMPAIGN(TENTATIVE PROGRAMME)
March 2013
HK$ 16,000
HK$ 6,000
HK$ 22,000
HK$ 16,000 HK$ 16,000 HK$ 16,000 HK$ 16,000 HK$ 16,000
EFFECTIVELYLAUNCH THE ONE
WOMAN CANCAMPAIGN
Issue a pressrelease to announce the launch of thecompetition.
March Focus:Introduction to thecompetition, rationale,application details,schedule, judgingcriteria, rules etc.
Interviewee :Mary Kayspokesperson withan English media
HK$ 6,000
April Focus:Introduction to the competition, rationale,application details,schedule, judgingcriteria, rules etc.
Interviewee :Mary Kay spokesperson witha Chinese media
HK$ 6,000
May Topic:Meet the judges
Interviewee :Group interviewwith competitionjudges / celebrities.
HK$ 6,000
June Topic:Meet the judges. Interviewee :Competition finalists.
HK$ 6,000
July Topic:What’s hot andmakeover opportunity.
Interviewee :Competition makeupartist.
HK$ 6,000
August Topic:Meet the winner.
Interviewee :Competition winner.
Press Releases
Target: one press interviewper month
One-to-OneInterviews
PressCompetitions / Partnership
Total:Two competitions
Support Services
Target:one interview per month
RE-ENERGIZETHE BRAND
EXPAND REACHTO A YOUNGER
AUDIENCE
MAXIMIZE MEDIAEXPOSURE FOR THE
ONE WOMANCOMPETITION
INTRODUCES NEW AND INNOVATIVE
APPROACH TO MARKETING
HELPS GROWTHE MARY KAY NETWORK OFPONTENTIAL
CONSULTANTS &CUSTOMERS
March 2013 March 2013 March 2013 March 2013 March 2013
1.
Prepare a shortlistand negotiate twocompetitions withone English andone Chinese tradepublication.
1. Set up news bureauto handle all media enquiries.Complimentary.2. Plan media distribution list.Complimentary.3. Organize mediamonitoring service.(HK$ 1,000+$10per/c)
1. Organize mediamonitoring service.(HK$ 1,000+$10per/c) 2. Compile press kits.e.g.- Press Releases - Competition details Biographies - Photographs etc.(HK$ 16,000)
1. Organize mediamonitoring service.(HK$ 1,000+$10per/c)
1. Organize mediamonitoring service.(HK$ 1000+$10per/c)
1. Organize mediamonitoring service.(HK$ 1,000 + $10per/c)
2. Prepare and issuemedia invitation.Conduct follow upcalls to encouragethe media to attendthe gala event.(HK$ 17,000)
1. Organize mediamonitoring service.(HK$ 1,000 +$10per/c)2. Provide threepersonnel to helpsupervise on-sitemedia arrangements. (HK$ 16,000)3. Prepare post eventactivity report.Complimentary.
1.
Issue a pressrelease tosupport call forentries and toexpand on prizedetails.
1. Issue a pressrelease toannounce thejudging panel andto provide anupdate on thevariety of entries.
1. Issue a pressrelease toannounce the competition finalists.
1. Issue a pressreleasein the run upto the finale toannounce newMary Kay productsand what’s hotfor 2013.
1. Issue a pressreleaseto announce thecompetition winner.
1.
PR CAMPAIGN - MARY KAY’S HIP CELEBRITY FACE
One Woman Can……..Change the World
Celebrities such as Joey Yung, Denise Ho, Gem or Kay Tse
are HK’s best known Cantopop stars. They are modern,
hip and well respected and by packaging their face
associated with the Mary Kay brand will help to
position the brand making it more fashionable within
the local audience and will certainly increase brand
recognition.
CREATING A NEW HIP FASHIONABLE FACE FOR THE BRAND LIKE JOEY AND THE LIKES; THEREFORE REPRESENTS THE YOUNGER GENERATION WHO CURRENTLY HAVE 82,716 LIKES ON FACEBOOK AND IS SEEN AS HK’S GREATEST ICONS. THEY WILL HAVE HUGE INFLUENCE OVER A YOUNGER AUDIENCE AND WILL ALSO HELP TO ENDORSE THE BRAND AND LEAD THE MEDIA CAMPAIGN. THE ENDORSEMENT COULD BE COMMUNICATED THROUGH ACTIVITIES THAT INCLUDE THE MEDIA, ADVERTISING, EVENTS ETC. WE WOULD THEREFORE SUGGEST TO DO A COMBINATION OF THE PR CAM-PAIGN (1) SUGGESTED AS WELL AS THE OPENING LAUNCH PARTY IN HK FOR MARY KAY’S NEW FACE PRIOR TO THE ACTUAL ANNOUNCEMENT OF THE COMPETITION.
PR CAMPAIGN – “ONE WOMAN CAN!”
IN CELEBRATION OF MARY KAY’S ULTIMATE GLOBAL SLOGAN; WE COULD IDENTIFY FEMALE ROLE MODELS REFLECTING NATIONALITY, RACE, AGE ETC WHO ARE HIGH ACHIEVERS AND REFLECT THE MARY KAY BRAND AS A WOMAN WHO IS CAPABLE OF ANYTHING SHE DESIRES! THIS CAMPAIGN COULD BE IN PARTNERSHIP WITH AN ENGLISH AND/OR CHINESE TRADE PUBLICATION SUCH AS ELLE, COSMOPOLITAN ETC AND A MONTHLY OR BI-MONTHLY FEATURE ARTICLE OF MARY KAY’S ICONS. EVERY WOMAN IS EXTRAORDINARY IN THEIR OWN RIGHT, IRRELEVANT OF WHETHER THEY ARE RICH, BEAUTIFUL OR PLAIN.FOR THE REGION, WE WOULD PICK LOCAL ASIAN WOMEN I.E. EXISTING MARY KAY CUSTOMERS WHO ARE SUCCESSFUL ACROSS ALL WALKS OF LIFE FROM ENTREPRENEURSHIP TO FASHION, SPORTS, EDUCA-TION, MEDICINE, CHARITABLE WORK ETC WE COULD LAUNCH THIS CAMPAIGN IN SUCCESSION WITH THE PR CAMPAIGN (1) I.E. THROUGH MEDIA PROFILES, INTERVIEWS, ADVERTISING, EVENT PARTICIPATION ETC.
One Woman Can ……………….Inspire
One Woman Can………………..Allure
One Woman Can………………..Have fun
One Woman Can………………..Make an Impact
One Woman Can………………..Change the World
One Woman Can…………Inspire
PR CAMPAIGN – CO-SPONSOR WITH HK’S HIP BRANDS
IN CO-SPONSORSHIP WITH HK’S HIP BRANDS SUCH AS VODKA SMIRNOFF, I.T IZZUE, PRIVATE CLUBS ETC AND OTHER SYNERGISTIC OFFERINGS TO MAKE THE BRAND MORE ATTRACTIVE TO A YOUNGER GENERATION. THE CLUB NIGHTS WOULD BE USED TO HELP PROMOTE THE ONE WOMAN CAN COMPETITION AND COULD INCLUDE MAKE-UP STANDS, COSMETIC GIVAWAYS ETC TO GET THE BRAND IN FRONT OF A TRENDIER AUDIENCE. WE WOULD INVITE TOP MODELS AND THIS CAMPAIGN COULD BE DONE IN CONJUNCTION WITH THE PR CAMPAIGN (1) AND A VARIETY OF MONTHLY EVENTS TARGETED TOWARDS THE YOUNGER AFFLUENT GENERATION.
One Woman Can………..Have Fun
PR CAMPAIGN – EXHIBIT/POP UP STORES
A 3 DAY EXHIBIT IN A PUBLIC VENUE EG. PACIFIC PLACE, TIMES SQUARE ETC TO OFFICIALLY LAUNCH A COMPETITION OR COMPETITIONS, HOLD MAKEUP LESSONS, CAT WALK SHOWS, JUDGES INTERVIEWS, LAUNCH COCKTAIL RECEPTION, CHARITABLE INITIATIVES, NEW PRODUCTS ETC PRIOR TO THE EVENT & CORE PR CAMPAIGN MENTIONED. THIS CAN SERVE AS A CENTREPIECE FOR A HIGH PROFILE SERIES OF LAUNCH ACTIVITIES. BUDGET ALLOWING THE EXHIBIT COULD BE FLOATED AROUND DIFFERENT VENUES IN THE REGION. POP UP STORES CAN BUILD UP INTEREST BY CONSUMER EXPOSURE. POP-UP RETAIL ALLOWS A COMPANY TO CREATE A UNIQUE ENVIRON-MENT THAT ENGAGES THEIR CUSTOMERS, AS WELL AS GENERATES A FEELING OF RELEVANCE AND INTERACTIVITY. WE WOULD ALSO SUGGEST FILMING THE MAKEOVERS OF THE PUBLIC CONSUMERS WITH AN ARTICULATE MAKEUP ARTIST/PRESENTER. IT MAY BE POSSIBLE TO SELL TO ONE OF THE TV CHANNELS AS 2-3 MINUTE SNIPPETS IN BETWEEN PROGRAMMES.
One Woman Can…………Allure
NETWORKING CAMPAIGN
SINCE HK IS A COSMOPOLITAN CITY WITH AN ECLECTIC GROUP OF WOMEN FROM VARIOUS NATIONALITIES AND DIVERSE BACKGROUNDS; OVER THE PERIOD OF TIME A WIDE VARIATION OF NETWORKING/LADIES GROUPS HAVE EVOLVED THAT TYPICALLY HOST FUN EVENINGS OF MAKEUP AND COCKTAILS. WE COULD SUGGEST HOSTING A VARIETY OF FUN EVENING COCK-TAIL PRESENTATIONS AROUND FOR DIFFERENT LOOKS EG. MAKEUP FOR WORK, MAKEUP FOR A DATE, MAKEUP FOR A CASUAL WEEKEND OR PERHAPS MAKEUP FOR HK’S HUMID SUMMERS. THESE EVENTS COULD ALSO BE USED TO PROMOTE COMPETITIONS AND THE LAUNCH OF THE GRAND FINALE. WE COULD HOST IN A MIXTURE OF VENUES FROM THE CLUB LOCATIONS THEMSELVES TO RESTAURANTS AND BARS AROUND HK.
One Woman Can……….initiate
PR CAMPAIGN – CHARITY INITIATIVES
One Woman Can……….Make an Impact
SINCE MK OFFER SPECIAL EDITIONS TO RAISE MONEY FOR WOMEN & CHILDREN’S CHARITIES. GUANXI CONNECTIONS HAS WORKED WITH MANY CHARITIES OVER THE YEARS AND ONE IN PARTICULAR IS CHANGING YOUNG LIVES FOUNDATION, A LOCAL CHARITY. WE SUGGEST TO HOLD MAKEUP SESSIONS WITH YOUNG UNDERPRIVILEDGED WOMEN WHO LACK SELF ESTEEM & DON’T KNOW HOW TO MANAGE THEIR APPEARANCE BUT NEED TO DO SO TO INCREASE THEIR CONFIDENCE, APPLICATION FOR JOBS ETC. WE COULD SEND THE CONSULTANTS OUT TO WORK WITH THEM IN PARTNERSHIP WITH VARIOUS OTHER CHARITIES. THIS CAMPAIGN STRENGTHENED WITH THE LIKES OF A CELEBRITY SUCH AS JOEY YUNG ACCOMPANYING THE CONSULTANTS WITH SOME OF THEIR VISITS WOULD GENERATE HUGE AMOUNTS OF PR WHICH COULD BE LAUNCHED PRIOR TO ANY MEDIA COVERAGE. THIS WILL CREATE HUGE AWARE-NESS & RESPONSIBILITY TOWARDS THE BRAND ON A WHOLE AS THE “ONE WOMAN CAN” SLOGAN AND GENERATE MASS PUBLICITY FOR ANY COMPETITION LAUNCHED.
SOCIAL MEDIA & E-MARKETING CAMPAIGN
TO CELEBRATE MK’S 50TH ANNIVERSARY AND TO PROMOTE ANY OF THE COMPETITIONS SUGGESTED, WE WOULD LAUNCH A SPECIAL VIDEO TUTORIAL SERIES WITH AN EXPERT TO EDUCATE WOMEN ABOUT MAKEUP AND SKIN CARE. THE WHOLE IDEA WOULD BE TO EDUCATE THE PUBLIC AND GAIN THEIR TRUST. THIS COULD THEN BE MARKETED VIRALLY VIA MK’S WEBSITE USING FACEBOOK, TWITTER, LINKEDIN ETC. AT THE END OF EACH VIDEO, WE WOULD PROVIDE A LINK BACK TO THE WEBSITE PAGE WITH THE COMPETITION INFORMATION.
One Woman Can……….Educate
SOCIAL MEDIA CAMPAIGN
PROMOTING & INCREASING AWARENESS TO THEREFORE ATTRACT THE GENERAL PUBLIC TO ENTER COMPETITIONS OR A COMPETITION GENERATED BY “ONE WOMAN CAN” CAMPAIGN IS THE GENERAL INITIATIVE AND OBJECTIVE FOR ALL SUGGESTED CAMPAIGNS.
ALL SOCIAL MEDIA CAMPAIGNS CAN TIE IN WITH ANY OF THE PR CAMPAIGNS SUGGESTED 1-5 AND COMPETITIONS AS WELL AS TIE IN WITH CELEBRITY PERSONAL FACEBOOK PAGES ATTENDING THE EVENT ON THE 21ST & 22ND AUGUST ’13.
SOCIAL MEDIA CAMPAIGN : (5 MONTHS)
(TWITTER/FACEBOOK/BLOGS/LINKEDIN) INTERLINK-ING ALL BLOGGERS & CELEBRITY LINKS FOR CONSTANT UPDATES OF COMPETITION, SCHED-ULES, JUDGING CRITERIA, RULES, CONTESTANTS INCLUDING VIDEO CLIPS TO ENSURE A BUZZ & CREATE A VIRAL CAMPAIGN THROUGHOUT APAC
One Woman Can…………Lead
SUGGESTED COMPETITIONS:
SOME SUGGESTED COMPETITIONS WHICH CAN TIE IN WITH ALL SOCIAL MEDIA, E-MARKETING AND PR CAMPAIGNS:
WITH THE OBJECTIVE TO ATTRACT THE PUBLIC TO THE FINALE AND SUGGESTED EVENTS PRIOR TO THE FINALE MENTIONED IN THE PR CAMPAIGNS BOTH 1 - 5 A COMPETITION COULD BE RUN BY TAGGING FACES. FOR EG. IF A MEMBER OF THE PUBLIC HAPPENS TO BE CAUGHT BY OUR PHOTOGRAPHER AT ALL THE EVENTS THIS MEMBER COULD WIN A SERIES OF MAKE-UP VOUCHERS OR MAKE-OVERS FROM MK’S CONSULTANTS AND CAN BE ANNOUNCED AT THE FINALE ON THE 22ND AUGUST.
OR A MEMBER OF THE PUBLIC WHO HAS BOUGHT AND SPENT THE MOST AT ANY OF THE EVENTS/EXHIBITIONS/POP-UP STORES AND SHOW’S PROOF ON FACEBOOK CAN WIN A DINNER SEAT NEXT TO ONE OF THE CELEBRITIES ON THE 22ND AUGUST ’13.
OR A COMPETITION COULD BE LAUNCHED ON FACEBOOK ON SELECTING THE BEST VIDEO FROM THE PUBLIC ADVERTISING MARY KAY’S PRODUCTS AND HOW THE PRODUCTS HAVE WORKED FOR THESE WOMEN.
OR WE COULD LAUNCH THE BIGGEST VIRTUAL MAKE-OVER ON FACEBOOK IN SUCCESSION WITH THE GUINESS BOOK OF RECORDS GLOBALLY; THUS MEMBERS SIGNING UP TO RECEIVE MONTHLY/BI-MONTHLY BEAUTY TIPS VIDEO TUTORIALS SENT TO MEMBER’S PHONES EG. LADIES WITH OILY SKIN, BEST WAY TO SHAPE EYEBROWS, ETC AND THE MEMBER WHO GAINS THE MOST LIKES ON FACEBOOK BY ADDING THESE TUTORIAL VIDEOS TO THEIR FACEBOOK ACCOUNT CAN WIN A SIX MONTH SUPPLY OF BEAUTY PRODUCTS FROM MK; TO BE ANNOUNCED AT THE FINALE ON THE 22ND AUGUST.
One Woman Can…………Win
Media Distribution List Hong Kong
FASHION AND BEAUTY TRADE
3 Weekly 3Amy Asia PreciousB.O.X.Baccarat BeautyBeauty and Hair MagazineBeauty Exchange.comBeauty ExpressBelle MagazineChina SpaCity MagazineCoolCosmo BrideCosmoGIRLCosmopolitanCosmopolitan Beauty and HealthCover MagazineDarizie MagazineEast TouchTouchEast WeekEleganceElleElle AccessoriesElle Beauty and Healthe-SourcesEntNewsMagEssentialsExpression MagazineFashion and BeautyFashion Accessories - BeautyFashion ExpressFashion Net AsiaGlobal Beauty CollectionsGoldarths ReviewHappi ChinaHarper’s BazaarHinetHingeHKTDC Fashion & BeautyHK ProductsHong Kong ApparelHong Kong Beauty Buyer's GuideHong Kong Beauty Int’l Version
Hong Kong Beauty MagazineHong Kong BridesHong Kong TatlerHong Kong TodayInternational Cosmetic NewsImage Plus MagazineIn MagazineInside Fashioni-Wedding KeyIWJJessicaJessica BrideJessica CodeJessica Dream WeddingJessica WeeklyJetJoyce MagazineJmenKeeLes Nouvelles Esthetiques LifestyleLifestyleAsia.comLifestyle + TravelLimeLisaLuxury-Insider.comLuxury WatcherMaison ModeMarie ClaireMarie Claire Beauty BibleMaxim YourMe MeMilk BMilk XMomiMontresMR MagazineMR StyleNail Art BibleNoblesseOggiOrient BeautyOriental SundayPrestige Razor RedShe.comSisters’ Beauty ProSlim & BeautySP LuxosSPC
SpiralStage Style MagazineStyle WatchTheZtyle.comTimes DirectoriesTreasure of LifeU MagazineUNAViva Woman.netViviWeddingWedding de LuxeWest East MagazineWith Hong KongWomen’s Wear DailyWGSN.comWWD.comZip Magazine
ENTERTAINMENT & LIFESTYLE TRADE
3 Weekly 3Asia TatlerBC MagazineCitylifehk.comCity MagazineCUP MagazineEast TouchTouchEast WeekEntNewsMagFaceGatewayHong Kong MagazineHong Kong TatlerImage Plus MagazineLifestyleAsia.comMetroboxMetropopNew MondayMondayNext MagazinePeak MagazinePost MagazineSudden WeeklyTalkies
Time Out MagazineTVB Weekly U MagazineWealthy Bi-WeeklyWeekend WeeklyWhere Hong KongYES
Media Distribution List Hong Kong
GENERAL NEWS MEDIA
Am730Apple Daily China DailyHong Kong Commercial DailyHong Kong Daily News Hong Kong Economic JournalHong Kong Economic TimesLianhe ZaobaoMetro Daily Ming Pao Daily Ming Pao Weekly Oriental Daily NewsPeople’s DailySharp DailySing Pao Sing Tao Daily Singapore Press HoldingsSky Post South China Morning PostStandard, The Straits Times, TheSudden WeeklySun, The Sunday PostTa Kung Pao TVB WeeklyUnited DailyWen Wei Po
GENERAL MEDIA ONLINE
88iv.comAsiaone.comAsia Times OnlineAtchinese.comBloomberg Channel News Asia.com Chinese Worldnet.comCnYesDaZhiHuiFactivaFinet Infocast MSNOn.cc QianLongQuamnet SCMP.com SentineSina SPH OnlineTakungpao.comThomson ReutersUDN WikinewsWikioWisers Yahoo Yam
TV / RADIO
ATV BBCBloomberg TVChannel News AsiaCNBCCNNCommercial RadioHong Kong Commercial BroadcastingiCable TVMetro BroadcastNOW TVPhoenix Satellite TelevisionRadio Television Hong KongStar TVTVB
THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF GUANXI CONNECTIONS LTD AND CAN NOT BE USED IN FULL OR IN PART WITHOUT THE PRIORCONSENT OF THE COMPANY.