Using Social Media to Market Yourself or Your Business (Nicole Newman)

X Quarter NBOD Meeting2007 National BDPA Technology Conference

2010 National BDPA Technology Conference

Using Social Media to Market yourself or Your Business

Nicole Newman

July 28-31, 2010Philadelphia, PA


Agenda

• YouTube - Social Media Revolution • Nicole Newman• Social Media Defined• Benefits of Social Media• Job hunting

o Education o Communication

Marketing Branding Your Story Real World Examples Viral Marketing

o To Do List

http://www.youtube.com/watch?v=sIFYPQjYhv8


Nicole Newman

• Philadelphia Native• Magna Cum Laude Graduate of Temple

University 1995• MBA Robert Smith School of Business 2000• Deloitte Touche Tomatsu 2004-2007• Entrepreneur, founder of Newman Networks• Single Mom of 8, 6,5 year old


What is Social Media

• Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

• It is the democratization of information, transforming people from content readers into publishers.

• Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.

“How to become liked, known and Trusted”


Social Media Websites

• Facebook – 400 Million Active users (70% outside the US)

• Myspace – 120 Million Active Users• Blogs - 55 million active users (declining)• Linkedin – 60 million registered users• Twitter – not disclosed• YouTube - over 100 million videos a day• Plaxo


Facebook Statistics

• More than 35 million users update their status each day

• More than 60 million status updates posted each day

• More than 3.5 million events created each month• More than 1.5 million local businesses have active

Pages on Facebook• Average user spends more than 55 minutes per day

on Facebook• Every month, more than 70% of Facebook users

engage with Platform applications • There are more than 100 million active users

currently accessing Facebook through their mobile devices.

Facebook's Road to 350 ml.


Marketing

• Marketing• belief in yourself

transferred to someone elseo Resumeo Testimonialso Visual

appearanceo Posture

What are you thinking?word of mouth

• Recent post from FB friend - Is looking to switch banks. Where do you bank? Do you like it and why?o 17 comments in 2 hours o Last post - "Wow! Thanks for all the feedback. I think I've made a

decision..."

• Who is interested in an technology event on July 23rd in Philadelphia?

“We are the world”

Education

• Microwave age attention span• Video and Audio bringing books alive• Learning without a teacher/ cost savings• Adaptation• Cyber charter schools• On-line degrees• Corporate e-learning• On-line learning of past events

“My time is my own”

MarketingAverage household income is 107,628. Target by Industry, job function, company size and geography

Viral Marketing

• Viral marketing - depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.

• Facebook is an application development platform • Can be achieved through games or other FB applications

developed by programmers...o Snowballso Drinkso Be a Tycoono Peace and Love Icons!

Real World Examples• Newman Networks (1500+) Fans

o 3 advertising Campaigns - o 30,000 impressions o cost 2.00 o Increased fan base by 300.

• Real Estate Company (650+) Fans o 1 advertising campaign o 120,000 impressions o cost 40.00 o Increased fan base by 50

• Wealth Building Series (1300+ Fans) VIRAL MARKETINGo No advertising Campaigno average 30 fans a week

Social media campaigns MUST include relevant , timely content!

Increase your Social Media presence

• CREATE accounts on www.linkedin.com, www.facebook.com and www.twitter.com

• RESPOND to other posts - social means 2 way communication

• CONNECT With everyone - people are in 3 categories - customer, potential customer, referral marketing partner

• BUILD a fan page for your business

• MODIFY your website to include your social media presence

• NETWORK, NETWORK and NETWORK to get business cards and invite people into your social media circles

• CONSISTENTLY provide information to help your target market


Contact Information

Nicole NewmanNewman Networks

[email protected]

http://www.facebook.com/newmannetworkshttp://www.linkedin.com/in/nicolenewman

http://www.newmannetwork.com

Using Social Media to Market Yourself or Your Business (Nicole Newman)

Education

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