Using Social Media to Focus and Increase Humanitarian Service
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Transcript of Using Social Media to Focus and Increase Humanitarian Service
RI Convention, Bangkok, ThailandRI Convention, Bangkok, Thailand
Using Social Media to Focus and Increase
Humanitarian Service9 May 2012
@rotary #ricon12www.facebook.com/rotary
www.rotary.org/socialnetworking
Presentation on www.slideshare.net/Rotary_International
PanelistsPanelists
Simone Carot Collins Rotary Club of Freshwater Bay
District 9455, Australia
Founder of the Rotarians on Social Networks Fellowship (ROSNF)
Melissa WardMelissa Ward• District Governor-elect of
District 7190, located in NY, USA
• Melissa is a thought leader in social media marketing
• Owner of NewWard Development, LLC™ which focuses on social media planning and implementation and training, website development and marketing.
• Favorite Rotary Moment: a baseball game during a mission in Zimbabwe
Nicholas GeorgeNicholas George Hudson Falls Rotary club District 7190 trainer [email protected] +1 518 926 8688 Web links
Facebook.ocm/2NickGeorge Gplus.to/CoachNick LinkedIn.com/SenseiNick Twitter.com/#!/AikidoNick
Moderator Gianni JandoloModerator Gianni Jandolo Past district governor Regional Rotary Foundation
Coordinator, zones 12, 13B, and 19
Rotary Club of San Donato, Milanese
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceService
Share your compelling story, and provide a way for people to
get involved or donate
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServiceRotary’s newest collaboration tool is Rotary Showcase.
Shows the global reach of Rotary and helps you tell people about projects.
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServicehttp://map.rotary.org/en/project/pages/project_showcase.aspx
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Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceService
Rotary’s social media goals
1)Strengthen the Rotary brand
2)Connect
3)Collaborate and co-create
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServicewww.facebook.com/rotary -- 173,000 likes
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServiceTwitter.com/rotary – 136,000 followers
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServiceJoin the convention conversation using hashtag #ricon12
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServiceLinkedIn – 27,000 members
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServiceUse images to make an impact
Don’t use giant check photos or ribbon-cutting photos. It says “We don’t do anything interesting or our cause isn’t compelling.”
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServicePinterest shows the story of Rotaryhttp://pinterest.com/rotary/
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServicehttp://pinterest.com/richlalley/great-rotary-projects/
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceService
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceService
Thousands of free professional Rotary images are available on www.rotary.org/rotaryimages.
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServiceFlickr for photo sharing
Share your convention photos at http://www.flickr.com/groups/riconvention/.
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServiceUse RI’s free photos on rotary.org
Panelist Nicholas George
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServiceHave a plan based on…What do you need
Funds? People power/volunteers? Ideas?
Fit community needs Ask on social mediaShare results from your project
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceService
Panelist Melissa Ward
Using Social Media to Focus and Increase Humanitarian
ServiceSocial media goals
Connect with each other Plan events/fundraisers
Plan projects
Groups vs. pages
Connect with non-members Share Rotary story
Events
Donations
Using Social Media to Focus and Increase Humanitarian
Service
Correct
Indexed by Google and public can view
Person profile vs business page
Incorrect
Not searchable
Using Social Media to Focus and Increase Humanitarian
ServiceHow to create a Facebook page
Using Social Media to Focus and Increase Humanitarian
ServiceClub pages
Using Social Media to Focus and Increase Humanitarian
ServiceCreating a circle
Like other club & district pages
Repost info from club pages
Using Social Media to Focus and Increase Humanitarian
ServiceInteracting as a page
Share your “brand” by using Facebook as your page
Using Social Media to Focus and Increase Humanitarian
ServiceInteracting as a page
Note difference in newsfeed
Like/Comment as page
Using Social Media to Focus and Increase Humanitarian
ServiceWhen you change an event listing, all invitees are notified
Use custom apps to accept payment
Using Social Media to Focus and Increase Humanitarian
Service
Causes
•Raise funds
•Create awareness
•Track actions
•Must be a 501c3
•Share “wishes”
Using Social Media to Focus and Using Social Media to Focus and Increase Humanitarian ServiceIncrease Humanitarian Service
PETS program – Telling a story
•Shared activates via photos and video
•Future attendees know what to expect
•Gives “non-Rotarians” an inside look
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServiceTwitter
Club and district websites• Wordpress sites
• Link to social media
Different Styles - Wordpress
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServiceMobile
Phones and tablets have apps that work with most social networks
Easy to stay connected Useful for monitoring profiles
YouTube
Connected to RI channel
Favorite videos
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServiceSocial networks to note
LinkedIn Pinterest Meet Up YouTube
Panelist Simone Carot Collins
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServiceFacebook & Twitter
Your own network is powerful Putting out a call for help through your
own Facebook status or your page(s) can help news spread quickly
Applies to Twitter as well – use a relevant hashtag to help people follow that particular project or cause
Share or re-tweet news to help it spread
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServiceFacebookGather an audience
Facebook pages are great for ongoing projects
Facebook events or groups may be useful for one-off projects or fundraising events
Facebook causes is another way of raising awareness and allowing people to donate online (for U.S.-based charities)
Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian
ServiceServiceVideo
Videos are a powerful way to show what is being done and to evoke an emotional response
Familiar with KONY 2012?
Can make short videos from photos and text on animoto.com
Upload videos to YouTube (for most exposure) or Vimeo (for no ads!)
Social media resourcesSocial media resources
Convention presentations -- http://www.slideshare.net/Rotary_International/
Rotarians on Social Networks Fellowship -- http://rosnf.net RI’s official social networking sites --
www.rotary.org/socialnetworking Rotary Images – www.rotary.org/images Official Rotary graphics – www.rotary.org/graphics Social media tips for clubs --
http://www.rotary.org/en/MediaAndNews/News/Pages/110509_news_socialmediatips.aspx
Rotary’s blog, Rotary Voices -- http://blog.rotary.org/ Project Showcase --
http://map.rotary.org/en/project/pages/project_showcase.aspx RI on Pinterest -- http://pinterest.com/rotary/
Social media resourcesSocial media resources Convention presentations --
http://www.slideshare.net/Rotary_International/ Facebook Causes -- www.facebook.com/causes General Facebook help -- www.facebook.com/help Facebook safely tips -- www.facebook.com/fbsafety Facebook custom username -- https://www.facebook.com/username/ Rotary videos on Vimeo -- http://vimeo.com/rotary A Rotarian’s Guide to Social Media --
http://www.rotary.org/RIdocuments/en_pdf/global_outlook_1011_en.pdf
Archived issues of The Rotarian on Google Books -- http://books.google.com/books/about/The_Rotarian.html?id=vzQEAAAAMBAJ
RI on Google+ -- https://plus.google.com/u/0/s/Rotary%20International#103220154881031144795/posts
Questions?Questions?