Using Social Media to Drive Store Brand Value Reggie Bradford CEO Vitrue @ReggieBradford @vitrue...
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Transcript of Using Social Media to Drive Store Brand Value Reggie Bradford CEO Vitrue @ReggieBradford @vitrue...
Using Social Media to Drive Store Brand Value
Reggie BradfordCEO
Vitrue
@ReggieBradford
@vitrue
fb.com/vitrue
www.storebrandsdecisions.com
Who We Are
Vitrue is the leading social marketing platform used to help brands harness the vast marketing potential of their communities on Facebook, Twitter and beyond.
www.storebrandsdecisions.com
How Marketers Use the Vitrue Platform
Marketers log in to a Vitrue web interface, instead of facebook.com or twitter.com. From there, they can create and schedule posts, moderate content, manage publishing permissions for additional
users, & review metrics.
Facebook and Twitter APIs allow Vitrue’s products to access functionality directly, and surface that functionality in ways that is
useful to marketers
www.storebrandsdecisions.com
Presentation Overview
How social is key for engaging consumers.
How to use social media to stimulate real conversations between the consumer and your store brands.
Best practices from CPG companies using Facebook to drive brand value and business results.
Case studies of successful retailers using social media.
www.storebrandsdecisions.com
Social Engagement
Over half of social network users surveyed stated they were likely to interact with a brand/product after seeing a post from a friend about that brand/product.
www.storebrandsdecisions.com
The Supermarket Guru
Phil Lempert "The Supermarket Guru”
CEO, Consumer Insight, Inc.
www.storebrandsdecisions.com
Drive Preference and Loyalty
Engage your fans in a two-way conversation: community management is the heart of social
Share engaging content (polls, quizzes and multi-media)
Ask them what they like, give them what they want
www.storebrandsdecisions.com
Use Social to Drive Choice
Over 63% of respondents cite getting exclusives/benefits/deals as their main incentive to like or follow a brand page. (eMarketer)
Offer fans exclusive deals and promotions to carry the online experience in-store.
www.storebrandsdecisions.com
Case Studies
www.storebrandsdecisions.com
P&G has implemented 100+ Facebook pages around the globe that reach millions of P&G fans. Co-developed global rollout playbook including templates & creative guidance, deployment plans.
www.storebrandsdecisions.com
Tide offers their Facebook fans exclusive content across several tabs on their corporate Page.
Fans have access to deals, contests and ways to engage with the Tide brand like polls and product reviews.
www.storebrandsdecisions.com
Frito-Lay launched new multi-grain products across offline & online marketing channels.
Partnering with Zynga’s Farmville to drive exclusive in-game product placement for the chance to earn exclusive virtual goods.
Frito-Lay broke the Guinness World Record for most Page “likes” in 24 hours, gaining 1.5 million fans on April 11, 2011.
www.storebrandsdecisions.com
McDonald’s created local content for their thousands of markets from their central, corporate Page.
This allows McDonald’s to maintain their global presence while engaging their local markets.
www.storebrandsdecisions.com
Social Trends Forecast
Social advertising will become a heavy-hittero Facebook serves 1/3 of all
online ads in the US
Mobile traction will continue to pick up and will become a leading driver of commerceo 50 million mobile phone users
access social networks from their mobile device- expected to reach 80 million by 2015
www.storebrandsdecisions.com
Social Trends Forecast
Social/Mobile commerce will become the new online shopping carto 1/5 of smartphones support
barcode scanning
Location-based check-ins will see tremendous growtho One in five smartphone users
now check in.
www.storebrandsdecisions.com
Thank You.
@ReggieBradford
@vitrue
fb.com/vitrue