Vitrue deck sales_case_studynestle
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NESTLE CRUNCH CASE STUDY — VITRUE SHOP
Transcript of Vitrue deck sales_case_studynestle
NESTLE CRUNCHCASE STUDY — VITRUE SHOP
CASE STUDYNESTLE CRUNCH
CHALLENGE | NESTLÉ®CRUNCH® wanted to launch a social campaign on Facebook to promote and sell a new product, Nestlé® CRUNCH® Girl Scout™ Candy Bars.
CASE STUDYNESTLE CRUNCH
SOLUTION | Vitrue Shop allowed NESTLÉ®
CRUNCH® to offer their new product exclusively through Facebook for a limited time, driving interest, conversation and profit through a simple-to-implement social sales channel.
RESULTS | Using Vitrue Shop, NESTLÉ®CRUNCH® sold out of Nestlé® CRUNCH® Girl Scout™ Candy Bars within 24 hours of the campaign launch, with an average of 45.45 orders per hour. 70.5% of tab views garnered a social action from fans.
CASE STUDYNESTLE CRUNCH
45.5PER HOUR
OR
DER
S
WITHIN 24 HOURSRECEIVING AN AVG OF
THE CANDYSOLD OUT
2,160 LIKES70.5
220+
GARNERED A SOCIAL ACTION
LIKES ON GIRL SCOUT COOKIE PRODUCTS ASSOCIATED WITH NESTLÉ® CRUNCH® GIRL SCOUT™ CANDY BAR FLAVORS (THIN MINTS, CARAMEL & COCONUT, PEANUT BUTTER CRÈME)
% OF TABS VIEWS
THE STATS
687 238
21.0
NESTLE CRUNCH CASE STUDY
S H A R E S SHARED PURCHASES
GARNERED A PURCHASE
2604,745 2,800+C O M M E N T S
T A B S V I E W SNESTLÉ® CRUNCH® GIRL SCOUT™ CANDY BARS SOLD
% OF TABS VIEWS
CONTACTVITRUE
Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing potential of social on Facebook, Twitter, Google+, YouTube and emerging platforms. The award-winning Vitrue Social Relationship Management (SRM) platform collectively manages more than one billion social relationships in over 100 countries across more than 4,500 social accounts for its clients.
@vitrue
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facebook.com/vitrue
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+vitrue
888.9.VITRUE
