Using Social Media in Your Job Search

Maximize Your Career Opportunities

Using Social Media in

Your Job Search

The source for social media education

Presented by:

© 2014 Corinn Hilbert - All Rights Reserved 2

Corinn Hilbert

founder of Be XSible LLC

who offers the following social media education.

Social Media Marketing Certificate Course

available at College of Lake County in Fall 2014.

Social Media Marketing Boot Camp

available through CLC’s SBDC office October 2014.

To learn more about Be XSible visit www.bexsible.com or

contact via email [email protected] or phone 847-561-3258.

http://www.bexsible.com/

mailto:[email protected]

Intent of Use


The knowledge imparted during this presentation will:

Present social media as a job search tool

Decide how you will use it

Introduce you to simple rules and etiquette

Establish strategies and guidelines

Maximize your career opportunities

Invest in the future of you

Develop Your Plan

Know Why and Where


Objective Drives Plan


Determine what part social media will play in job search.

Passive

Establish professional resume and integrity

Aggressive

Actively seek out job opportunities and connections

Job seekers cannot be aggressive

without creating a credible reputation first.

Plan Drives Tactics


Layout a plan to achieve your objective and work the plan.

“People don’t plan to fail; they fail to plan.”

Landing the perfect new job and furthering your career

warrants the effort.

“Nothing ventured; nothing gained.”

Evaluate Conditions


Creating a plan requires you to take inventory.

Social media platform(s)

Network reach

Time commitment

Technical expertise

Access and communication

Can you work with what you have?

Social Media Platforms


U.S. recruiters use:

94% LinkedIn

65% Facebook

55% Twitter

18% Google+

and have successfully hired candidates from:

92% LinkedIn

24% Facebook

14% Twitter

Where do

you have a

presence

and can you

make it work

Network Reach


Ability to reach decision makers based on network.

Strategically reach out to new connections

Join Groups/Communities

Request Introductions

Connect Directly to

Human Resources

Recruiting Firms

Job Titles

Time Commitment


Dedicate the time necessary to get the job done.

Enhance Profile

Build Network

Publish Content

Make New Connections

Search for Jobs

Time available sets expectations so

make a daily commitment.

Technical Expertise


Seek the knowledge necessary to do the task at hand.

Self-directed education

Job search workshops

Social media platform training

Hired consultant

Access and Communication


Can interested parties find you?

Private or public

Proper full name

Skills and expertise

Geographic

Can recruiters and decision makers reach you?

Direct messaging

Email address

Phone number

Have you setup email notifications?

Passive

Focus on the Recruiter


Used for Hiring


U.S. Recruiters and HR professionals check online sources to learn about potential candidates.

89% find it appropriate to consider professional online data

84% think it is proper to consider personal data online

75% report company requires them to research applicants online

85% report positive online reputation influences hiring decisions

50% say a strong online reputation influences to a great extent

70% report they rejected candidates based on information found

Only 7% of consumers believe online information affects job search.

HR and Recruiters Use


2013

survey by

Jobvite.com

revealed

94% of

Recruiters

plan to use

social

media.

Social Media Indicators


How well you communicate

Spelling, punctuation, and grammar

Ability to clearly communicate ideas

Use of profanity

Work history and education

Industry knowledge

Use of alcohol and/or illegal substances

How you spend work and non-work time

Network connections and who you follow

Comments or criticisms about employer or others

Info that Influences


Build Relevant Profiles


Profiles are what get you found so build them properly

and don’t be invisible.

Platform selection predicated on profession

Career goals and objectives that influence

Keywords that represent expertise

Specific hard skills are a must

Multimedia to impress and convince

Consider removing any profiles that compromise.

Impress With Content


A vital piece to social media influence in job search is

your posts.

Deliver clear intent and strategy with good content

Demonstration of social media savvy

Endorsement of thought leadership

Involvement with Industry

Use of multimedia and technology

Attraction of and interaction with network

List of Don’ts


Professional credibility built on clarity, truth and integrity.

Exaggerate

Mislead

Misinform

Confuse

Complain

Insult

Omit this list from profile and content.

Aggressive

Focus on Reach


Find Job Postings


Explore job postings within social media platforms.

LinkedIn

Company Pages

Groups

Facebook

Marketplace

Various job search applications

Simply Hired

CareerBuilder

Monster

Reach Out


Identify possible job opportunities and connect with those

who hire.

Network

Ask connections for openings and referrals

HR and Recruiters

Locate and connect directly

Decision Makers

Identify companies and locate by job title

Be Diligent


An aggressive approach requires diligence.

Proactively seek important connections

Request an introduction or send an invite

Introduce yourself and express your intent

Employer’s want passionate, capable employees.

Social media allows you to demonstrate what you offer.

Thank You


If you found the presentation

informative and relative,

you may want to consider

a social media course

here at CLC.

Using Social Media in Your Job Search

Documents

Transcript of Using Social Media in Your Job Search