Knowledge doubles every 2 years

Forms of interaction multiply and

generate more information

More sourcesAt what cost?

Are they credible?How to monitor them?

What do you do with the

information?

Are always followed by doubts

Decisions without correct information

And if...

...strategically important information came earlier to the

right person at the right time ... ?

This is the objective of Competitive Intelligence

...we use the process of Competitive Intelligence for...

Competitivity = Obtain a position of strength

Inteligence = Create actionable information

...competitive intelligence is the process of:

Identification of

Information Needs

Collection and monitoring

Analysis Dissemination Feedback

StrategicProjectionsReports

SituationAnalysis

ActionPlan

Alerts ExecutiveSummary

Client Research Collection and Organization

Analysis Dissemination

1. Evaluate the business or sector2. Identify doubts

3. Learn the essential business themes4. Organize in hierarchies

5. Prioritize zones

Identification of Information Needs

1. Identify sources2. Monitor the market

3. Collect the information4. Organize

Collection / Monitoring of Secondary Sources

1. Identify sources 2. Search for trustworthy sources

3. Obtain information5. Organize

Collection / Monitoring ofPrimary Sources

www.flickr.com

1. Evaluate2. Analyze

3. Develop the competitive intelligence product

Analysis

www.taggalaxy.de

Dissemination

1. Distribute to the right people2. Make the findings actionable

3. Evaluate the results

Products generated bycompetitive intelligence

ProjeçõesestratégicasRelatórios

• Simple

• Fast answers

• Directed at the decision-makers

• Easy to read and apply

• News, project approvals, changes to legislation, entrance of new competitors.

Alerts Action Plans ExecutiveSummaries

Scenario ProjectionReportsSituation Analysis

ScenarioProjectionsReports

SituationAnalysis

ExecutiveSummaries

Action PlansAlerts

• Short, medium, and long-term alternative strategies •Based on Key Intelligence Questions (KIQ’s) and Key Intelligence Topic (KIQ’s)

• Opportunities and Threats

• Clear and Objective

ScenarioProjectionReports

SituationAnalysis

ExecutiveSummaries

Action PlansAlerts

• Responses to the KIT’s and KIQ’s • Scenario or event analysis

• Detailed information presentation

• Development of intelligence about information

ScenarioProjectionReportsSituation Analysis

ExecutiveSummaries

Action PlansAlerts

• “As is” portait of a KIT or monitoring-zone • Key-topics summarize the document

• Evaluation of present scenario

• Deep, detailed, and comprehensive evaluation

• Correlation between diverse information

ScenarioProjectionReports

SituationAnalysis

ExecutiveSummaries

Action PlansAlerts

• Specific decision-making • Summarized by key-topics

• Answer the five W’s – what, when, who, where and why

ExecutiveSummaries

Action PlansAlerts

ReportsScenario

ProjectionSituationAnalysis

• Document with methodological basis and high degree of analysis• Past trends for projecting the future• Scenario construction

• Thematic• Exploratory• Prescriptive

• Risky, moderate and conservative

Tools and Competencies

1. Multi-disciplinary team

2. Specialist-generalists

3. Development of primary and secondary sources

4. Knowledge dissemination

5. Tailor-made intelligence process

6. Strategic tools

7. Software development

Competencies

Ferramentas1. Intelligence

1. Media monitoring and news evaluation2. Categorization system3. Intelligence Tree

2. Knowledge Management1. Intranet2. Corporate Portal3. Wiki

3. Project and Process Management1. SCRUM2. BPMN

Tools

For building a solution

To see further

With precision

Globally

A position of strength

Brasília | Florianópolis | São Paulo

Seattle

knowtec@knowtec.comwww.knowtec.com