Using Social Media - Building Relationships
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SOCIAL MEDIABUILDING RELATIONSHIPS
Leesa Watego | Iscariot Media | 2015
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The slides for this presentation are available from:
www.slideshare.com/leesawatego
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My name is Leesa Watego from Iscariot Media. It’s lovely to meet you.
You can find me on –
Facebook, Twitter, LinkedIn, Instagram, Snapchat, Slideshare, Google+, Pinterest, YouTube, Tumblr, Vine.
I invite you to connect.
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your goalsWHAT DO YOU WANT TO ACHIEVE?
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What are you goals?
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Building Relationships
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using the webWHAT TOOLS CAN YOU USE?
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What about you?
How is social media working for you right now?
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general principlesREFRESH
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HOME BASE
OUTPOST 1 OUTPOST 2
OUTPOST 3
OUTPOST 4 Drive traffic back to your home base where the customer can buy, sign-up, comment etc. The home-base/outpost model was articulated a few years ago by
Darren Rowse (Problogger) and Chris Brogan)
Home Base / Outpost Model
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Paid Media
Traditional advertising – print, television, radio, media deals, paid
search,
Paid / Earned / Owned Media
Earned Media
Newsworthy activities (win prizes,
comment on the worlds), word-of-mouth, seo, likes,
@replies,
Owned Media
Your website content, blog posts, social media content,
In practice, activities are linked.Example, Red Bull Stratos Jump 2012
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Don’t just talk about yourself
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Post consistently
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the evolving spaceWHAT’S CHANGED?
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Know the purpose of each space you create
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Personal and/or Professional presence
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REAL NAMEBIO, WITH LINKS
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platformsWHAT SHOULD I BE USING?
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What platform should I be on?What are your resources?
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Owned platforms include: your website, your email list,
Rented/Leased platforms include: your Facebook page, your Twitter account, your LinkedIn pages
What platform should I be on?Is it owned/leased?
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What platform should I be on?Who & where are your audience?
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Pages v ProfileProfile- ‘friend’- 5000 max- enable ‘follow’ option
(for subscribers, ie. Non friends)
Pages- ‘like’- schedule posts- sponsored posts- insights (statistics)
=> you can have both
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InstagramBrands:@seraphimstore@ruboliveonline@abcnews_au@nava_visualarts
Personal brands:@naomisimson@dranitaheiss
Local Business:@charliesfruitonline@openbookcafe
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LinkedIn- CV- professional - other skills & qualifications- B2B
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Mailchimp- speak directly to your audience- auto-responder
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Pinterest- heavy driver of traffic- good images – can you
adapt your ‘content’ to include images?
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Twitter- used by media to source
stories- be taggable, linkable
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Real life event
Use 1 piece of content across multiple channels
Story =(Image +
Text)
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finallyIT DOESN’T HAVE TO BE THAT HARD
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Are you constantly trying to fit together pieces of a puzzle that never seems to fit together?
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# Make the most of your in-between/incidental time to catch up (on the train, waiting in a line)
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# If you have the resources, what can be outsourced?