Using social and behavioural science to support COVID-19...

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Using social and behavioural science to support COVID-19 pandemic response Jay Van Bavel, PhD, New York University, @jayvanbavel Robb Willer, PhD, Stanford University, @robbwiller

Transcript of Using social and behavioural science to support COVID-19...

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Using social and behaviouralscience to support COVID-19

pandemic response

Jay Van Bavel, PhD, New York University, @jayvanbavel

Robb Willer, PhD, Stanford University, @robbwiller

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Lessons from a pandemic

1. People do not appreciate the risks they run,

2. It goes against human nature for people to shut themselves up in rigid isolation as a means of protecting others,

3. People often unconsciously act as a continuing danger to themselves and others

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Lessons from a pandemic

1. People do not appreciate the risks they run,

2. It goes against human nature for people to shut themselves up in rigid isolation as a means of protecting others,

3. People often unconsciously act as a continuing danger to themselves and others

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TO READ THE PAPER: psyarxiv.com/y38m9

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A Sample of Insights & Implications• Build a shared sense of identity by addressing the public in collective terms

(“us”) and by urging people to act for the common good.

• Identify sources (e.g., community leaders) who are credible to different audiences to share public health messages.

• Use ingroup models (e.g., members of your community) who are well connected and accompanied by social approval to role model norms

• To help slow infections, it may be helpful to make people aware that they benefit from others’ access to preventative measures.

• Prepare people for misinformation and ensure they have accurate information and counterarguments.

• Instead of “social distancing”, use “physical distancing,” because it signals that connection is possible even when people are physically separated.

TO READ THE PAPER: psyarxiv.com/y38m9

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Mental health

This is a perfect storm for massive mental health crisis

Unemployment

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Dramatic economic impacts

“Partisanship is the strongest predictor of coronavirus response,” New York Times, 03/31/2020https://bit.ly/39EXlnl

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Mental health

This is a perfect storm for massive mental health crisis

Unemployment

Loss of social support, uncertainty, anxiety

Important for physical health: immune-system

Expect increased suicides, “deaths of despair”

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Intervening around mental health

Mental and physical health tracking to facilitate allocation of resources

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Methods: N = 1,015 counties, 2 million Tweets (02-27 to 03-26, no retweets or replies). Correlation with % Pop in Urban Area, all p’s < .05, B.H.-controlled.

Urban counties

Cancelled Events

Wash HandsWork from home

Panic buying

Don’t touch face

Johannes Eichstaedt, 4/1/2020. Stanford University. 10

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Intervening around mental health

Mental and physical health tracking to facilitate allocation of resources

Be mindful there is an “optimal fear level”

Facilitate positive interactions, connection with others

Facilitate mental health resources, e.g., telehealth

Avoid suicide contagion

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Ethnic Scapegoating

Best to assume this will happen everywhere it could: Indonesia, Western Europe, U.S., India, etc.

Catalysts: economic decline, fear and uncertainty, international transmission, reduced intergroup contact

Many other concerns: domestic violence, political polarization, international relations

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Co-Authors• Katherine Baicker, University of Chicago Harris School of Public Policy, U.S.A.,

[email protected]

• Paulo S. Boggio, Social and Cognitive Neuroscience Laboratory, Center for Health and Biological Sciences, Mackenzie Presbyterian University, Brazil, [email protected]

• Valerio Capraro, Department of Economics, Middlesex University London, United Kingdom, [email protected]

• Aleksandra Cichocka, School of Psychology, University of Kent, United Kingdom, and Department of Psychology, Nicolaus Copernicus University, Poland, [email protected]

• Mina Cikara, Department of Psychology, Harvard University, U.S.A., [email protected]

• Molly J. Crockett, Department of Psychology, Yale University, U.S.A., [email protected]

• Alia J. Crum, Department of Psychology, Stanford University, U.S.A., [email protected]

• Karen M. Douglas, School of Psychology, University of Kent, United Kingdom, [email protected]

• James N. Druckman, Department of Political Science, Northwestern University, U.S.A., [email protected]

• John Drury, Department of Social Psychology, University of Sussex, United Kingdom,

[email protected]

• Oeindrila Dube, University of Chicago Harris School of Public Policy, U.S.A., [email protected]

• Naomi Ellemers, Faculty of Social Sciences, Utrecht University, Netherlands, [email protected]

• Eli J. Finkel, Department of Psychology and the Kellogg School of Management, Northwestern University, U.S.A., [email protected]

• James H. Fowler, Division of Infectious Diseases and Global Public Health and Department of Political Science, University of California, San Diego, U.S.A., [email protected]

• Michele Gelfand, Department of Psychology, University of Maryland, U.S.A., [email protected]

• Shihui Han, School of Psychological and Cognitive Sciences, PKU-IDG/McGovern Institute for Brain Research, Peking University, China, [email protected]

• S. Alexander Haslam, University of Queensland, Australia, [email protected]

• Jolanda Jetten, School of Psychology, University of Queensland, Australia, [email protected]

• Shinobu Kitayama, Department of Psychology, University of Michigan, U.S.A., [email protected]

• Dean Mobbs, Department of Humanities and Social Sciences and Computation and Neural Systems Program, California Institute of Technology, U.S.A., [email protected]

• Lucy E. Napper, Department of Psychology and Health, Medicine & Society Program, Lehigh University, U.S.A., [email protected]

• Dominic J. Packer, Department of Psychology, Lehigh University, U.S.A., [email protected]

• Gordon Pennycook, Hill/Levene Schools of Business, University of Regina, Canada, [email protected]

• Ellen Peters, School of Journalism and Communication, University of Oregon, U.S.A., [email protected]

• Richard E. Petty, Department of Psychology, The Ohio State University, U.S.A., [email protected]

• David G. Rand, Sloan School and Department of Brain and Cognitive Sciences, Massachusetts Institute of Technology, U.S.A., [email protected]

• Stephen D. Reicher, School of Psychology and Neuroscience, University of St. Andrews, United Kingdom, [email protected]

• Simone Schnall, Department of Psychology and Bennett Institute for Public Policy, University of Cambridge, United Kingdom, [email protected]

• Azim Shariff, Department of Psychology, University of British Columbia, Canada, [email protected]

• Linda J. Skitka, Department of Psychology, University of Illinois at Chicago, U.S.A., [email protected]

• Sandra Susan Smith, Department of Sociology, University of California, Berkeley, U.S.A., [email protected]

• Cass R. Sunstein, Harvard Law School, U.S.A., [email protected]

• Nassim Tabri, Department of Psychology, Carleton University, Canada, [email protected]

• Joshua A. Tucker, Department of Politics, New York University, U.S.A., [email protected]

• Sander van der Linden, Department of Psychology, University of Cambridge, United Kingdom, [email protected]

• Paul van Lange, Institute for Brain and Behavior Amsterdam, Department of Experimental and Applied Psychology, Vrije Universiteit Amsterdam, Netherlands, [email protected]

• Kim A. Weeden, Department of Sociology, Cornell University, U.S.A., [email protected]

• Michael J. A. Wohl, Department of Psychology, Carleton University, Canada, [email protected]

• Jamil Zaki, Department of Psychology, Stanford University, U.S.A., [email protected]

• Sean Zion, Department of Psychology, Stanford University, U.S.A., [email protected]

• *Robb Willer, Department of Sociology, Stanford University, U.S.A., [email protected]