Using Salesforce Communities to Drive Efficiencies and Reduce Costs Through Increased Collaboration
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Transcript of Using Salesforce Communities to Drive Efficiencies and Reduce Costs Through Increased Collaboration
Salesforce Communities WebinarDrive Efficiencies and Reduce Costs through
Increased Collaboration
June 17, 2014
facebook.com/perficient twitter.com/Perficientlinkedin.com/company/perficient
Speakers
Dustin JohnsonSenior Director,
Business Solutions
Brendan CallumService Cloud &
Communities ArchitectPerficient
• Founded in 1997• Public, NASDAQ: PRFT• Major market locations throughout
North America• Global delivery centers in China,
Europe and India• >2,100 colleagues• Dedicated solution practices• ~85% repeat business rate • Alliance partnerships with major
technology vendors• Multiple vendor/industry technology
and growth awards
Perficient Profile
• More than 450 customers │ Completed ~ 3,000 Salesforce engagements
• Expertise: Sales and Service Clouds, Chatter, Portals, Communities, Mobile and Custom Development on Salesforce Platforms
• Industry Strength: Healthcare, FinServ, Hi-Tech and Consumer/Retail
• One of the highest Salesforce.com customer satisfaction ratings: 9.4 out of 10!
Salesforce Practice
Practice Overview
• Service & support communities• Multi-channel support• Knowledge & self-service• Live chat• Mobile/embedded support• Zendesk/RightNow migrations• Complex community sharing
models
Our Current Focus A Few of our Successes
Communities & Service Cloud Practice
Agenda
•MedAssets & Salesforce
•Objectives of Client Community Portal
•Community Functionality
•Highlights of Deployment
•Lessons Learned
•Q&A
MedAssets & Salesforce
• Deployed in 2011• 1,600 Unlimited Edition• Sales, Service, Marketing Clouds• Custom Application Development• Prior Customer Portal was on the Salesforce• Authenticated sites platform and was primarily only for
support cases
Client Community Portal Objectives
• Support entire customer lifecycle
• Accommodate all products/services
• Increase self-service support resources
• Build a secure customer community
Approach
• Use out-of-the box functionality as much as possible– Profile– People– Files– Groups
• Maintain corporate brand• Team effort
– Client support– Account management– Product management– Corporate & segment marketing– Client training product implementations– IT
Home Page
• Open support case
• Call to action widgets
• Central “My Feed”
• “My Project” –product implementations
1. Define projects related to program2. Upload files3. Manual share access to customers
Program Implementation Setup
Program Implementation Site
• Project team collaboration
• Status of individual projects
• Integrated Chatter files with document related list
Product Ideas
• Built on top of free AppExchange App “Ideas Widget Library”
• Topics = product families
• Idea themes - beta
Products News Landing Page
• Open to entire community
• Rich-text field
• Events widget
• “My Products” pages controlled by account “live” assets
Product Page
• Rich-text field
• Events widgets
• Document widget
• Product specific collaboration
Deployment
• Customer Communication– Two minute marketing video http://communities.medassets.com– Email communication (pre and post)– Customer conference & regional user group meetings
• Metrics & Measurement– Dashboard
• Logins• Questions• Ideas• Most active users
– Google Analytics• Browsers/screen size• Page flow• Average session time / # of pages in session• Which pages being viewed• Tip: Remember to filter out your domain/IP Addresses to not artificially inflate
numbers by employees– In the future Chatter Analytics
Lessons Learned
• Test data queries in full sandbox (full data set)
• Change management for employees– What goes between internal org versus community
• Nurturing a community is harder then deploying the technology
Enter in Chat Window
Thank You!For more information email us at