Using Salesforce Communities to Drive Efficiencies and Reduce Costs Through Increased Collaboration

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Salesforce Communities Webinar Drive Efficiencies and Reduce Costs through Increased Collaboration June 17, 2014 facebook.com/perficient twitter.com/Perficient linkedin.com/company/perficient
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There are very few companies that aren’t looking to lower their costs, enhance their operational efficiency and improve revenue performance. Connecting the dots in your ecosystem ─people and processes─ is vital to accomplishing these objectives. Learn how one of our clients is engaging and supporting their clients with the power of Salesforce Communities. You’ll learn how to: Create an interactive community home page. Use Chatter and collaboration with customers in a community. Connect customers to the product management & development cycle. Support complex case access and sharing controls. Develop engaging UX/UI with CSS and Visualforce. In this slideshare, our client, MedAssets, will tell the story of how they have improved the quality and effectiveness in healthcare with Salesforce Communities.

Transcript of Using Salesforce Communities to Drive Efficiencies and Reduce Costs Through Increased Collaboration

Page 1: Using Salesforce Communities to Drive Efficiencies and Reduce Costs Through Increased Collaboration

Salesforce Communities WebinarDrive Efficiencies and Reduce Costs through

Increased Collaboration

June 17, 2014

facebook.com/perficient twitter.com/Perficientlinkedin.com/company/perficient

Page 2: Using Salesforce Communities to Drive Efficiencies and Reduce Costs Through Increased Collaboration

Speakers

Dustin JohnsonSenior Director,

Business Solutions

Brendan CallumService Cloud &

Communities ArchitectPerficient

Page 3: Using Salesforce Communities to Drive Efficiencies and Reduce Costs Through Increased Collaboration

• Founded in 1997• Public, NASDAQ: PRFT• Major market locations throughout

North America• Global delivery centers in China,

Europe and India• >2,100 colleagues• Dedicated solution practices• ~85% repeat business rate • Alliance partnerships with major

technology vendors• Multiple vendor/industry technology

and growth awards

Perficient Profile

Page 4: Using Salesforce Communities to Drive Efficiencies and Reduce Costs Through Increased Collaboration

• More than 450 customers │ Completed ~ 3,000 Salesforce engagements

• Expertise: Sales and Service Clouds, Chatter, Portals, Communities, Mobile and Custom Development on Salesforce Platforms

• Industry Strength: Healthcare, FinServ, Hi-Tech and Consumer/Retail

• One of the highest Salesforce.com customer satisfaction ratings: 9.4 out of 10!

Salesforce Practice

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Practice Overview

• Service & support communities• Multi-channel support• Knowledge & self-service• Live chat• Mobile/embedded support• Zendesk/RightNow migrations• Complex community sharing

models

Our Current Focus A Few of our Successes

Communities & Service Cloud Practice

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Agenda

•MedAssets & Salesforce

•Objectives of Client Community Portal

•Community Functionality

•Highlights of Deployment

•Lessons Learned

•Q&A

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MedAssets & Salesforce

• Deployed in 2011• 1,600 Unlimited Edition• Sales, Service, Marketing Clouds• Custom Application Development• Prior Customer Portal was on the Salesforce• Authenticated sites platform and was primarily only for

support cases

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Client Community Portal Objectives

• Support entire customer lifecycle

• Accommodate all products/services

• Increase self-service support resources

• Build a secure customer community

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Approach

• Use out-of-the box functionality as much as possible– Profile– People– Files– Groups

• Maintain corporate brand• Team effort

– Client support– Account management– Product management– Corporate & segment marketing– Client training product implementations– IT

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Home Page

• Open support case

• Call to action widgets

• Central “My Feed”

• “My Project” –product implementations

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1. Define projects related to program2. Upload files3. Manual share access to customers

Program Implementation Setup

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Program Implementation Site

• Project team collaboration

• Status of individual projects

• Integrated Chatter files with document related list

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Product Ideas

• Built on top of free AppExchange App “Ideas Widget Library”

• Topics = product families

• Idea themes - beta

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Products News Landing Page

• Open to entire community

• Rich-text field

• Events widget

• “My Products” pages controlled by account “live” assets

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Product Page

• Rich-text field

• Events widgets

• Document widget

• Product specific collaboration

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Deployment

• Customer Communication– Two minute marketing video http://communities.medassets.com– Email communication (pre and post)– Customer conference & regional user group meetings

• Metrics & Measurement– Dashboard

• Logins• Questions• Ideas• Most active users

– Google Analytics• Browsers/screen size• Page flow• Average session time / # of pages in session• Which pages being viewed• Tip: Remember to filter out your domain/IP Addresses to not artificially inflate

numbers by employees– In the future Chatter Analytics

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Lessons Learned

• Test data queries in full sandbox (full data set)

• Change management for employees– What goes between internal org versus community

• Nurturing a community is harder then deploying the technology

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Enter in Chat Window

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Thank You!For more information email us at

[email protected]