Using Rich Media to Attract Customers

Richard Harrington - RHED Pixelwww.RHEDPixel.com

www.PhotoshopForVideo.comwww.RasterVector.com

Purpose

• Increase Visit Times

• Streaming and Downloadable Video

• Interactive Applications

• Virtual Tours

• Explore Best Practices and Real-World Solutions

About Rich

• Richard Harrington, PMP- RHED Pixel (www.rhedpixel.com)- Adobe Certified Expert & Trainer- Apple Certified Trainer- Avid Certified Instructor & Master Editor- Project Management Professional- AVVMMP Top Producers’ List 2004- Teach courses on digital media production

and web content creation

Photoshop for VideoEssentials for Digital Video

UnderstandingAdobe Photoshop

Digital Imaging Essentials

Podcasts

Final Cut HelpTraining for Apple’s Final Cut Studio

Websites

Photoshopfor Video

Video and Motion GraphicsProfessionals

RasterVectorGraphics Professionals

& Enthusiasts

About You

• Primary Job

• Video Production/Post

• Web/Multimedia

• Print/Graphic Design

• Management

Some Recent Statistics on

the Web

Internet for the Masses

Arbitron/Edison Research Media

Internet for the Masses

0%

20%

40%

60%

80%

100%

50%55%

62%

72% 75%81% 81%

1999 2001 2002 2003 2004 2005 2006Arbitron/Edison Research Media

Residential Broadband

0%

20%

40%

60%

80%

68% 68%

48%

38%28%37%

48%

58%

2003 2004 2005 2006

Dial-Up Broadband

Arbitron/Edison Research Media

Questions to Ask

• Make-Up of Audience?

• Connection Speeds?

• Embedded into Page?

• Downloadable?

• Portable?

• Protected?

Using Adobe Acrobat

Acrobat Product Line

• Adobe Reader

• Adobe Acrobat Elements

• Adobe Acrobat Standard

• Adobe Acrobat Professional

• Adobe Acrobat 3D

Adobe Reader

• Free Version

• View Files

• Print Files

• Search Files

• Collaborate via Adobe Acrobat Connect

Adobe Acrobat Elements

• Create documents from any other application via the Print command

• Apply password protection

• Apply restrictions for printing, copying, and modifying document

Adobe Acrobat Standard

• Merge multiple documents

• Use comment and review tools

• Initiate review sessions

• Scan documents and use OCR to create searchable PDFs

Adobe Acrobat Professional

• Enable forms

• Enable reviews for lower products

• Preserve layers for viewing

• Work with higer-end software like CAD

Adobe Acrobat 3D

• Files can currently only be created under Windows

• Works with 3D software programs

• Can contain animation

• Interoperability with Office Software for 3D presentations and features

Optimizing PDF Files

• Essential for Web Delivery

• Very Easy

• Lets Examine

Quicktime VR /Virtual Tours

What is QTVR/VR?Immersive experience that allows viewer to examine a scene or object.

Can be created from photos or 3D models and are primarily deployed over the web

Two primary types – panoramic and object based

IVRPAhttp://beta.ivrpa.org/

International Virtual Reality Photography Association

International group and useful to find photographers and training

Many samples of work to view

Kaidanhttp://www.kaidan.com/

Manufacturer of gear and distributes equipment

Stratawww.strata.com

Strata Live 3D

PDF and Web Deployment

Using Video On Website

Questions to Ask

• Make-Up of Audience?

• Connection Speeds?

• Embedded into Page?

• Downloadable?

• Portable?

• Protected?

Essentials of Podcasting

What is Podcasting?Podcasting is distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to.

• RSS (Real simple syndication) is the feed that provides subscription based content using XML code.

• Subscribers can set their software (such as iTunes) to automatically download a new episode when it becomes available.

• Subscribers can build their own index of shows and episodes on their computer as well as their portable media devices to watch whenever and wherever they want.

What is Podcasting?

• Subscribers can watch or listen at their convenience not just when program is broadcast.

Like TiVo or a Magazine

• Audiences can select individual episodes to download without subscribing if they wish. Similar to purchasing a single magazine at a news stand with the possibility of subscribing at a later date.

Like TiVo or a Magazine

• Many people are still confused about what podcasts are.

• Podcasting attracts a relatively youthful audience. Half of listeners are under 35.

Who’s Viewing/Listening?

• According to Arbitron, 22% of Americans have heard of podcasting, and 11% have tried podcasts.

• That translates into 27 million Americans that have tried podcasts.

Who’s Viewing/Listening?

• More than half of all teens own an iPod or other portable media player.

• 20% of users that had downloaded a podcast do so weekly, 6 podcasts per week, and listen four hours a month.

Who’s Viewing/Listening?

• 18-to-24 olds are twice as likely to download audio podcasts than the average online adult.

• 25-to-34 olds download the most video podcasts, and are second for audio.

Who’s Viewing/Listening?

21%

12%

20%

22%

17%

8%

12-1719-2425-3435-4445-5455+

Demographics – Age

Arbitron/Edison Research Media

48% 52%WomenMen

Demographics – Sex

Arbitron/Edison Research Media

0 10 20 30 40 50 60 70

1

5

9

21

32

41

63

2004

2005

2006

2007

2008

2009

2010

Have Downloaded a Podcast

Nielsen

“We can expect to see (podcast downloading) become increasingly popular as portable content media players proliferate.”

Michael LanzNielsen/NetRatings

Tools toTry Out

• QuickTime Pro (www.quicktime.com)

• iMovie (www.apple.com)

• Apple Compressor (www.apple.com)

• Sorenson Squeeze (www.sorenson.com)

• discreet Cleaner (www.discreet.com)

Tools to Try - Mac

• QuickTime Pro (www.quicktime.com)

• ProCoder (www.canopus.com)

• Sorenson Squeeze (www.sorenson.com)

• discreet Cleaner XL (www.discreet.com)

Tools to Try - PC

Questions &Answers

Resources

Available from VASST

Photoshop for VideoEssentials for Digital Video

UnderstandingAdobe Photoshop

Digital Imaging Essentials

Podcasts

Final Cut HelpTraining for Apple’s Final Cut Studio

Websites

Photoshopfor Video

Video and Motion GraphicsProfessionals

RasterVectorGraphics Professionals

& Enthusiasts

Resources

• www.dv.com

• www.rhedpixel.com

• www.rastervector.com

• www.photoshopforvideo.com

• www.dvinfo.net

• www.vasst.com

• fmctraining.com

Richard Harrington 703.734.7433