USING OUR BRAINS a view from the “pointy end”
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USING OUR BRAINSa view from the “pointy
end”
Stephan J Wellink @ UTS
18th July 2003
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The Environment
Reform in tertiary education sector
Reform in R&D sector
Globalisation
Trade issues – FTA
World events
EconomyPressure to demonstrate “the clever economy”
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Using Our Brains in Research Business
To match R&D
expertiseexpertise and
creativitycreativity with
expertiseexpertise and
creativitycreativity in
Commercialisation
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Using Our Brains - International Innovation
• DevelopDevelop• ImportImport• CatalystCatalyst• MaintainMaintain• ShareShare• TransferTransfer
{{ }}TECHNOLOGYTECHNOLOGYLEADERLEADER
TECHNOLOGYTECHNOLOGYMANAGERMANAGER
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R&D dialogue & transactions
Non-Commercial Transfer seminars/field workshops informal contacts publications secondments staff exchanges and training
Commercial Transfer collaborative research contract research consulting licensing and sale of IP technical services New Company Generation direct spinoffs indirect spin-offs technology transfer companies
Public Funded Research
Market
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R & D Pipeline
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Market Driven Research
OpportunityOpportunitygeneratedgeneratedby trendby trend
TechnologyTechnologyto realiseto realisetrendtrend
CoreCorecompetenciescompetenciesto developto developtechnologytechnology
TrendTrend
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Two Big Business Issues
Pace and direction of change
“Triple bottom line”Delivery against economic, environmental and social considerations
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Partnerships
R & D Agency
•Creativity
•Multidisciplinary skills
•New Technology
Company
•Market access
•Finance
•Networks
Existing Companies
Improved performance through new products and processes
New enterprise creation
Spin offs &
joint ventures Markets Consumers
+
•Both change
•Both share benefits beyond transaction
•Boundaries altered
•Some business system elements merged
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Critical Success Factors?With thanks to Ross Fowler – CEO Alcatel Australia
Have a clear strategic purposeFind a fitting partner - common vision, cultural, trust, relationshipSpecialise - each party must do what they do bestCreate incentives for cooperationManage conflictsShare informationDevelop intimacy - eg: exchange personnelOperate with long term visionBe flexibleShare risk equitablyDeliver best of breed Provide logistics support
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The Alcatel- UTS Experience(with thanks to Ross Fowler, Alcatel Aust)
UnderstandingUnderstanding
MutualRelevance
MutualRelevance
BroadEngagement
BroadEngagement
ExecutiveCommitment
ExecutiveCommitment
ExplorationExploration
EvolutionEvolution
A Three Year PathA Three Year Path
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University IP
Resmed$3 billion company, $280m sales p.a. sleep apnoea treatment, (U Syd, 1980)Australian R&D and manufacturing
Cochlear - $1.8 billion company, sales of $220m
- cochlear implants (U Melb 1978) - international company , Australian R&D Memtec
Australian company sold it to US Filter in 1997 for $660mMembrane technologies (UNSW/Baxter)1800 staff, >80% sales abroad
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aXcess Car
The aXcessaustralia project shows some of the best Australian industry can make.
David Lamb
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aXcess Car
Objective
To build a vehicle to showcase Australian component manufacturers
Outcome
Showcase vehicles led to export earnings of
> $1.7 billion for the local industry
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aXcess Car
Critical elements for success
VisionLeadership
Global application Great science Research collaborationPositioningIntegration
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•A member of the Australian Technology Network of universities
•More than 27000 students - > 9000 postgraduate students
- > 4300 international students from 70 countries
UTS – A UTS – A SNAPSHOTSNAPSHOT
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UTSUTS ACADEMIC CORE ACADEMIC CORE
• Business
• Design, Architecture and Building
• Education
• Engineering
• Humanities and Social Science
• Law
• Information Technology
• Nursing, Midwifery and Health
• Science
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We are Here
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Our Applications are here
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Innovation – a challenge
We need to know not only what are the existing concepts, but what are the emerging concepts, what are the dying concepts.
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R&D @ UTS
UTS is committed to both research excellence and to ensuring that its research is of benefit to society
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R&D @ UTS
What do we want to be?
•Famous for producing and attracting the best &
brightest
•Famous for integrating teaching, learning & research
•Famous for applied outcomes that benefit society
What does R&D mean?
•“Cutting edge” knowledge generation
•Valuable research results, products, processes
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R&D ROI
The University expects a return on its investment, particularly from the focus areas of nanotechnology, biotechnology, environmental technology and information & communication technology
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ADVANCED ADVANCED TECHNOLOGY INSTITUTESTECHNOLOGY INSTITUTES
Energy efficiency & bio-medical technologyINSTITUTE FOR INFORMATION AND COMMUNICATION TECHNOLOGIES
Collaborative, mobile and distributed systems
Institute for Water & Environmental Resource Management
Groundwater, ecotoxicology, wastewater Parasites & their carriers Construction, transport, resource management
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R&D @ UTS – what does it represent?
Individuals
Teams
Institutes
Centres
Groups
Faculties
People
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UTS Focus Research Strengths
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R&D Office
The UTS R&D Office is the portal to UTS research expertise and contacts in its research groups, centres and institutes
The Office administers all commercial aspects of research projects and tenders
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RDO Teams
Directorate
CommercialisationGroup
GrantsDevelopment
Group
ResearchPolicy Group
Directorate
CommercialisationGroup
GrantsDevelopment
Group
ResearchPolicy Group
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R&D Business Activities
Identification, management & protection of IP
Technology evaluation
Education
Development of processes & structures
Commercialisation
Making the Deal
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Identifying R&D Commercial Opportunities
Must meet a customer needMust provide a market leadership positionMust offer strategic advantagesMust fit the Organisation’s strategic objectivesMust be expected to achieve reasonable sales and profit goalsMust be able to identify and manage the risk(s)
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R&D Commercial Considerations
What’s the value proposition?
What are we selling?
Technology “push” or market “pull”?
What is the market?
Commercialisation Plan?
Selection of partner?
Funding?
Risk vs reward?
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UTS Business Formula
DD eliver: on time and within budget
EE stablish a position: ‘pitch’ it right!
LL isten: get market feedback
II nvestment: theirs and ours!
VV alue: add it!
EE xcellence: provide quality
RR epeat business: do it again!
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Thank You
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